The Digital Hollywood Experience

The Digital Hollywood Experience


Monday, January 8th, 2018

Session I - DH10

LVCC, North Hall, Room N264

2:15 - 3:15 PM

Programmatic Buying and Targeting: Cross-Platform Advertising

Programmatic buying and targeting has revolutionized the relationship between advertiser, agency and platform.  Automating the buying and optimization of media inventory not only streamlines the process, it substantially enhances decision making and efficiency  Welcome to a world of programmatic media.