The Digital Hollywood Experience

The Digital Hollywood Experience


Monday, January 8th, 2018

Session I - DH11

LVCC, North Hall, Room N258

3:30 - 4:30 PM

The Augmented Reality Experience

With the release of Apple’s AR and Google’s ARCore, AR has finally arrived.  In the coming year, tens of millions of consumers will – for the first time - access AR apps.  That is a big deal and only a harbinger of AR things to come.

Natascha French, Chief Marketing Officer, VNTANA

Mike Hildebrandt, VP Corporate Development & Strategic Partnerships, DAQRI

Michael Leventhal, Partner, Holmes Weinberg, P.C., former, Chief Legal Officer and VP, Magic Leap

Kevin Cornish, CEO & founder, Moth + Flame

Patrick Aluise, SVP, Digital Content, Moviebill

Moderator - Mark Kapczynski, President, Storymill


Natascha French is the Chief Marketing Officer of VNTANA, an industry leading augmented reality platform that allows brands to easily create interactive hologram experiences to engage consumers and generate leads. It has been used by major brands including Microsoft, Intel, Mercedes-Benz, Lexus, Pepsi and Nike to name a few. Natascha oversees the company’s marketing, sales and

communications strategy. Prior to working at VNTANA, Natascha began her career has a journalist for CNN, and worked for various marketing and communications agencies globally, including Allison+Partners, where she focused on building the startup technology division. She has a successful track record of identifying and sourcing strategic partnerships, and scaling startups through a variety of tools that embraced the latest technology. Natascha has a bachelor’s degree from Emory University in Political Science and Journalism, having prior studied at the University of California, Berkeley. She serves on the leadership council for Network for Teaching Entrepreneurship, and CHLA’s Digital Marketing Committee.


Mike Hildebrandt is vice president of corporate development and strategic partnerships at DAQRI. He is responsible for inorganic growth, which encompasses Fundraising, M&A, and Licensing. Mike works closely with the leadership team and across various divisions of the company to ensure that the company continues to drive growth outside of traditional sales activity. Mike was the owner operator of Xplore Entertainment, a consulting firm that has advised many companies in adopting and understanding new technologies. He helped create the in-game advertising industry, consulting for Midway Games in the early 2000s and has since worked with many technology startups on building better business models, developing sales pipelines, and raising money. Recently was a consultant at Unity Technologies the creator of Unity, an intuitive and flexible development platform used to make wildly creative and intelligently interactive 3D and 2D content Mike holds a B.S and B.A in Cognitive Aspects of Marketing (self-designed) from Vanderbilt University.


Kevin Cornish, CEO & founder, Moth + Flame: Kevin has established himself as a leader in directing high-end, cinematic VR and is the founder of Moth+Flame, a virtual reality agency. Founded in 2015, Moth+Flame has produced VR content for brands ranging from Google, Oculus, AMC, Discovery, MTV, AT&T, Ram Truck, and AMD and worked with talent including Taylor Swift and Karlie Kloss. His film Remember: Remember, a real-time rendered, room-scale cinematic experience premiered at the 2017 Tribeca Film Festival. Moth + Flame most recently completed The Walking Dead VR for AMC and Fall in Love, an AI power piece for Oculus that brings human conversation into VR. Fall in Love was shortlisted for a Cannes Innovation Lion and a finalist for the Future of Storytelling Prize. Previously, Moth + Flame created a multi-player, social VR, room scale experience Discovery VR's 2017 CES presentation. He is a regularly recognized innovation leader in the VR space having spoken and presented at SXSW, VRLA, GDC, Tribeca Film Festival and Stanford. Kevin is a graduate of Wesleyan University.


Patrick Aluise, SVP, Digital Content, Moviebill: Patrick Aluise is the SVP of Digital Content at Moviebill, the Augmented Reality print/digital platform being distributed at cinemas nationwide for the biggest movies of the year. Readers can access never-before-seen Augmented Reality activations that brings the content to life in a multi-faceted, seamless online and offline experience. Moviebill was created by Concourse Media principals Matthew Shreder and James Andrew Felts. Prior to joining Moviebill, Patrick was Head of Business Development for Trigger, The Mixed Reality Agency.  Before Trigger, Patrick Aluise served as Vice President, Head of Media and Entertainment for Blippar, a leading augmented reality platform specializing in turning any physical item into an instant interactive AR experience for consumers. Prior to Blippar, Patrick was VP, Business Development for mobile interactive agency, Nellymoser where he helped create and deliver the first ever AR experiences as well as over 500 other interactive mobile campaigns for media outlets, entertainment companies and brand advertisers.


Michael Leventhal is a partner at Holmes Weinberg, P.C. He specializes in providing corporate, intellectual property and business transactional services for media/entertainment and technology companies. While managing partner of the entertainment law firm Codikow Leventhal & Carroll in the late 1980’s and early ‘90’s, Michael also developed a practice in high technology and digital media, which began even before the internet was a business model. In 1992, he combined his entertainment and digital media practices, when “multimedia” meant the CD-ROM business. Since that time, Michael has been on the forefront of the legal and business aspects of nearly every major technological innovation in digital media, from payment for electronic transmissions of entertainment content (rather than just shiny discs), to dispute resolution over domain names, to co-branding and cross-licensing agreements for online services, to pay-per-click advertising services, to digital music download services, to television/internet hybrids and the development and licensing agreements required to make them run, to user generated content sites, including development in SecondLife, for social media, and for mobile devices, including phones and tablets, to Alternate Reality Games, to 3D display technology, augmented, virtual and mixed reality. Among his clients have been Fortune 500 companies such as Fox Interactive Media, NEC, and Transamerica; digital vanguards like MySpace,,, and GoTV; entertainment/digital technology hybrids such as Motion Theory, Compendia Media, Virtual Netcasting Corporation, the Interactive Television Alliance,, RockWeb, Satellite Events Enterprises, and Vimby; traditional companies moving into digital media,; and various celebrities in need of  digital media guidance or protection. Most recently, Michael spent the last several years as chief legal officer and vice president at Magic Leap, Inc., the well-known augmented/mixed reality venture.  His duties included standard general counsel responsibilities, content and technology licensing, intellectual property strategy and planning, working with the content team, business development, marketing, HR, and the CEO on special projects, among many other tasks. Michael has represented hundreds of entertainment, digital media and high tech start-ups, early stage companies and middle market companies in music, film, visual effects, interactive television, sports, stand-alone online ventures, entertainment and non-entertainment web-based businesses, software, and more traditional businesses—from formation to strategic planning, structuring companies, M&A and alliances, to licensing matters, to obtaining financing. Working with entrepreneurs and visionaries at all stages of development has long been one of Michael’s passions. Michael has been a partner in a large national firm, a co-owner of several boutique law firms and a business consultancy, a solo practitioner and a senior executive at a high flying technology company. The combination of law firm and business consultancy is consistent with Michael’s holistic approach to representing businesses, both large and start up.


Mark Kapczynski has a successful track record as a serial entrepreneur, chief executive, and cross-industry expert.  He serves as an Executive Director of the UCLA Venture Capital Fund, helping to foster innovation connected to the university.  Programs include early stage investing, mentoring, and access to Intellectual Property from university patents. Mr. Kapczynski advises startup businesses as part of the LA Chamber of Commerce’s Bixel Exchange.  In this role, Mr. Kapczynski assists technology startups in Southern California to design their businesses, build out their teams and raise capital to fuel their growth. He also serves as a Venture Partner for Arrowroot Capital in Santa Monica, CA. At Arrowroot, Mr. Kapczynski focuses on investments in the SaaS market in need of growth capital to further develop their businesses.  The areas that Mr. Kapczynski addresses are Big Data & Analytics, Financial Services, and Consumer Internet. Mr. Kapczynski last served as VP of Corporate Development and Strategy for Experian's consumer businesses which include leading consumer brands: Experian,, and ProtectMyID. Through executing on over 8 M&A transactions, Mr. Kapczynski helped to facilitate Experian’s under-lying growth and profitability. Mr. Kapczynski graduated from UCLA film school and continues to be active in multiple industry associations that span media, mobile telecom, technology, and consumer internet.  He has 12 patents to his name and an additional 40 patents pending.