The Digital Hollywood Experience

The Digital Hollywood Experience


Monday, January 8th, 2018

Session I - DH11

LVCC, North Hall, Room N264

3:30 - 4:30 PM

The Augmented Reality Experience

With the release of Apple’s AR and Google’s ARCore, AR has finally arrived.  In the coming year, tens of millions of consumers will – for the first time - access AR apps.  That is a big deal and only a harbinger of AR things to come.

Neil Parris, AR/VR, Entertainment Partnerships Lead, Google

Mike Hildebrandt, VP Corporate Development & Strategic Partnerships, DAQRI

Michael Leventhal, Partner, Holmes Weinberg, P.C., former, Chief Legal Officer and VP, Magic Leap

Moderator - Mark Kapczynski, President, Storymill


Neil Parris leads Google's AR / VR content efforts across the entertainment vertical, partnering with world-class IP owners and talent to develop and distribute innovative content experiences across Google’s platforms. Before joining the Daydream team, Parris led entertainment partnerships for Google's Consumer Apps Marketing group and oversaw major content/marketing partnerships with Disney, Warner Bros., Netflix, Fox, ABC and others.. Prior to Google, Parris worked at EQAL, an early pioneer in the YouTube/social/

influencer space (later acquired by Everyday Health), Edelman (in their branded entertainment division) and 8+ years in the film business as a creative executive. Parris is a member of the TV Academy and serves on the Digital Strategy Committee. Parris holds a bachelor’s degree from University of Pennsylvania and an MFA in Film / TV Producing from the University of Southern California's School of Cinematic Arts' Peter Stark Program.


Mike Hildebrandt is vice president of corporate development and strategic partnerships at DAQRI. He is responsible for inorganic growth, which encompasses Fundraising, M&A, and Licensing. Mike works closely with the leadership team and across various divisions of the company to ensure that the company continues to drive growth outside of traditional sales activity. Mike was the owner operator of Xplore Entertainment, a consulting firm that has advised many companies in adopting and understanding new technologies. He helped create the in-game advertising industry, consulting for Midway Games in the early 2000s and has since worked with many technology startups on building better business models, developing sales pipelines, and raising money. Recently was a consultant at Unity Technologies the creator of Unity, an intuitive and flexible development platform used to make wildly creative and intelligently interactive 3D and 2D content Mike holds a B.S and B.A in Cognitive Aspects of Marketing (self-designed) from Vanderbilt University.


Michael Leventhal is a partner at Holmes Weinberg, P.C. He specializes in providing corporate, intellectual property and business transactional services for media/entertainment and technology companies. While managing partner of the entertainment law firm Codikow Leventhal & Carroll in the late 1980’s and early ‘90’s, Michael also developed a practice in high technology and digital media, which began even before the internet was a business model. In 1992, he combined his entertainment and digital media practices, when “multimedia” meant the CD-ROM business. Since that time, Michael has been on the forefront of the legal and business aspects of nearly every major technological innovation in digital media, from payment for electronic transmissions of entertainment content (rather than just shiny discs), to dispute resolution over domain names, to co-branding and cross-licensing agreements for online services, to pay-per-click advertising services, to digital music download services, to television/internet hybrids and the development and licensing agreements required to make them run, to user generated content sites, including development in SecondLife, for social media, and for mobile devices, including phones and tablets, to Alternate Reality Games, to 3D display technology, augmented, virtual and mixed reality. Among his clients have been Fortune 500 companies such as Fox Interactive Media, NEC, and Transamerica; digital vanguards like MySpace,,, and GoTV; entertainment/digital technology hybrids such as Motion Theory, Compendia Media, Virtual Netcasting Corporation, the Interactive Television Alliance,, RockWeb, Satellite Events Enterprises, and Vimby; traditional companies moving into digital media,; and various celebrities in need of  digital media guidance or protection. Most recently, Michael spent the last several years as chief legal officer and vice president at Magic Leap, Inc., the well-known augmented/mixed reality venture.  His duties included standard general counsel responsibilities, content and technology licensing, intellectual property strategy and planning, working with the content team, business development, marketing, HR, and the CEO on special projects, among many other tasks. Michael has represented hundreds of entertainment, digital media and high tech start-ups, early stage companies and middle market companies in music, film, visual effects, interactive television, sports, stand-alone online ventures, entertainment and non-entertainment web-based businesses, software, and more traditional businesses—from formation to strategic planning, structuring companies, M&A and alliances, to licensing matters, to obtaining financing. Working with entrepreneurs and visionaries at all stages of development has long been one of Michael’s passions. Michael has been a partner in a large national firm, a co-owner of several boutique law firms and a business consultancy, a solo practitioner and a senior executive at a high flying technology company. The combination of law firm and business consultancy is consistent with Michael’s holistic approach to representing businesses, both large and start up.


Mark Kapczynski has a successful track record as a serial entrepreneur, chief executive, and cross-industry expert.  He serves as an Executive Director of the UCLA Venture Capital Fund, helping to foster innovation connected to the university.  Programs include early stage investing, mentoring, and access to Intellectual Property from university patents. Mr. Kapczynski advises startup businesses as part of the LA Chamber of Commerce’s Bixel Exchange.  In this role, Mr. Kapczynski assists technology startups in Southern California to design their businesses, build out their teams and raise capital to fuel their growth. He also serves as a Venture Partner for Arrowroot Capital in Santa Monica, CA. At Arrowroot, Mr. Kapczynski focuses on investments in the SaaS market in need of growth capital to further develop their businesses.  The areas that Mr. Kapczynski addresses are Big Data & Analytics, Financial Services, and Consumer Internet. Mr. Kapczynski last served as VP of Corporate Development and Strategy for Experian's consumer businesses which include leading consumer brands: Experian,, and ProtectMyID. Through executing on over 8 M&A transactions, Mr. Kapczynski helped to facilitate Experian’s under-lying growth and profitability. Mr. Kapczynski graduated from UCLA film school and continues to be active in multiple industry associations that span media, mobile telecom, technology, and consumer internet.  He has 12 patents to his name and an additional 40 patents pending.