The Digital Hollywood Experience

The Digital Hollywood Experience

 

Monday, January 8th, 2018

Session II - DH2

LVCC, North Hall, Room N260

9 AM - 10 AM

The Power of Influence: Accelerating Brand Value

Social media has created a new pop authority – the Influencer.  This is is a category of superstar that includes models, TV and YouTube stars and to those famous simply for being famous! In this session we celebrate the Influencer.

David T. Nguyen, Ph.D., Digital Customer Research and Development, Lead, Accenture

Jennifer Perri, Director of Partnership Development & Multi-platform Strategy, Univision

Sybil Grieb, US Head of Influencer Strategy, Edelman

Josh Beane, Founder and CEO, Idea Farmer

Evan Weiss, Founding Partner/Head of Talent, Red Sun Entertainment

Moderator - David Tochterman, CEO, Canvas Media Studios

 

David T. Nguyen, Ph.D., Digital Customer Research and Development, Lead, Accenture: David leads the Accenture TechLabs Digital Customer Research and Development program with a multidisciplinary team of engineers, artists, designers, and business leaders. He employs a customer-centered, business

relevant approach to inventing novel technologies in areas of customer analytics, social collaboration, crowdsourcing, connected car, mobile apps, and wearable devices. He delivers Digital Experience strategy and technology innovations to his clients across industries including resources, financial services, and products.  David’s work in Digital Experience spans over a decade of research, design, and development. He received his Ph.D. in Electrical Engineering and Computer Sciences from University of California, Berkeley with a focus on Human-Computer Interaction. He received his B.S. in Computer Engineering with a focus in Psychology from Northwestern University. He has enjoyed founding, joining, and growing early-stage technology startups to see both through successful acquisitions.

 

Jennifer Perri, Director of Partnership Development & Multi-platform Strategy, Univision: Jennifer is currently the Director of Partnership Development & Multi-platform Strategy at Univision. Jen is an expert in YouTube network development, brand integration, audience development and influencer management. Since 2010, Jen has launched and developed networks for Seventeen Magazine (Hearst), Tastemade, Collective Digital Studios and co-founded BigFrame (acquired by Dreamworks).  She also has managed and developed some of the biggest YouTube influencers in the world including Jenna Marbles, Wassabi Productions, and SuperEEEgo.  From 2007 - 2010, Jen served as Production Manager and Digital Producer for 4 seasons of the Emmy nominated and Peabody award winning documentary series, Vanguard. From 2006 – 2007, Jennifer coordinated the sourcing and acquisition of hundreds of short form web content for air on Current TV.  In 2007, Current TV won the first Emmy award for Best Interactive Television Series at the Primetime Emmy Awards. Jen has a Bachelor degree from the University of San Francisco in Communication studies and is a San Francisco native.  She currently resides in Manhattan Beach, CA.

 

Rachel Webber serves as Executive Vice President of Digital Product, leading the digital business across National Geographic Partners. She oversees the organization’s product development and technology, audience and community development, and digital storytelling through video initiatives and other digital experiences. Prior to joining National Geographic, Webber served as Senior Vice President, Fox Television Group.  In that position, she was responsible for helping drive new business growth for the Fox Broadcasting Company and 20th Century Fox Television. Webber previously managed Fox Networks Group’s digitally-focused corporate development initiatives and non-linear revenue growth strategy, focused on building advertising and technology and data solutions capabilities and collaborating across sales and network teams to create innovative brand sponsorship offerings. Previously, Webber served as Vice President of Video and Head of North America Business Development at Rovio Entertainment where she launched and managed Rovio’s owned-and-operated digital video channel, and as an executive at Tumblr responsible for helping develop the company’s brand-driven revenue products and serving as an ambassador to partners in the entertainment industry. Webber started her career at News Corporation, first serving in the corporate office and helping launch the company’s efforts to reduce its impact on climate change; at Fox Television Studios; and at Australia’s major pay-TV platform, Foxtel.  She graduated magna cum laude from Barnard College of Columbia University with a Bachelor’s Degree in History.

 

Sybil Grieb, US Head of Influencer Strategy, Edelman: Drawing on over 12 years of experience as a Digital Media executive, Sybil Grieb is US Head of Influencer Strategy at Edelman, creating integrated Influencer programs leveraging all tiers of Influencers and collaborating across teams to amplify and optimize Influencer content across Owned, Earned and Paid Media. Prior to Edelman, Sybil was Head of Digital Influencer and Brand Integrations at William Morris Endeavor, creating custom packages for brands and agencies, leveraging the top digital talent. She was previously Head of Ad Sales and Ad Operations for Crunchyroll, OTTER Media’s OTT Platform (A Chernin Group and AT&T JV), as well as ran Ad Sales and Operations at ZAM Network (Now Tencent) from 2005-2010.

 

Josh Beane is founder and CEO of Idea Farmer, an independent, full service ad agency headquartered in Los Angeles.  In this role, Josh oversees business strategy and leadership for the award-winning firm, helping clients like KitchenAid, Muscle Milk, Shutterfly and Viceroy Hotels connect with audiences through engaging and authentic storytelling. Josh launched Idea Farmer as a content studio in 2011, eventually expanding it into a full service agency to meet client demand for additional capabilities. In addition to the client services portion of the business, Josh is also focused on developing and launching original intellectual property that compliments Idea Farmer’s brand partners and opens the door for additional growth opportunities. Prior to Idea Farmer, Josh was executive creative director at interactive ad agency WhittmanHart where he was responsible for overseeing content for brands such as Harley-Davidson, Scion, AT&T and Mountain Dew.  In this role, Josh oversaw all content ideation, strategy, development and execution for the agency’s six U.S. offices. Josh came to advertising from the entertainment world where he got his start producing interstitial television programming for the USA Network.  He helped pioneer YouTube as a legitimate music platform, producing a breakthrough series of music videos for Ashley Tisdale’s debut album, which garnered millions of views and played a key role in launching the artist’s recording career. Earlier, Josh also served as the Creative Executive and Producer for indie film studio Timbergrove Entertainment.

 

Evan Weiss, Founding Partner/Head of Talent, Red Sun Entertainment: 2015- Present:  Founder of Red Sun Entertainment: Red Sun Entertainment is a talent management and production company focusing on convergence of traditional media platforms with emerging digital platforms and premium content from high end creative artists. Digital clients include Jesse Ridgway/Mcjuggernuggets, Tanner Braungardt, Dom DeAngelis, Boogie2988, Elliott Morgan, Steve Zaragoza, The Beach House/Pins and Things, Freakin Rad, Hannah Cranston/Think Tank as well as radio superstars Big Boy and Jason Ellis and television showrunners Chuck Tatham and Don Foster and directing superstar Gary Halvorson. Production projects include Streamy Award Winning "Psycho Family" for Complex/go90 and "Bad Influencers" for Fullscreen. RSE is a full service management and production entity with a focus on premium content and creators with cross-platform capabilities. We are keenly aware of the trending of brand marketing toward digital platforms and engaged audiences and maximize opportunities for our clients by facilitating their creativity toward premium entertainment that exceeds the limitations of social media platforms and connecting them with the best and most appropriate brand opportunities and premium content platforms. We pride ourselves on our cutting edge deal making experience and capabilities as we advocate aggressively for our clients. 2008-2015:  Executive Vice President/Studio 71(f/k/a Collective Digital Studio; originally The Collective) Evan utilized over 20 years of television studio and talent representation experience as preparation for the digital age of entertainment. Applying his skills and experience to capitalize on the large scale audience aggregation capabilities of YouTube, Evan was integral to the formation of Collective Digital Studio and its metamorphosis into Studio71. When Evan left to form RSE in 2015, Studio71 was a full-fledged media company accounting for 3.5 billion views per month of premium video content from its exclusive family of creator-partners.  Evan has spearheaded initiatives with major brands such as Estee Lauder, Verizon, MTV, Spike, Universal Records, Conde Nast, and NBCUniversal. Evan was prophetic in  professing that premium broadcasters, brands and publishers should all be heavily invested in building and maintaining relevance through innovative content initiatives on an array of digital social media platforms. At CDS, Evan also managed a diverse roster of clients, including innovative YouTube creators and traditional television writers and directors. Clients include Gary Halvorson, Chuck Tatham, Don Foster, Jon Ross, Frank Lombardi and Big Boy; as well as digital icons Lucas Cruikshank, Elliott Morgan, Steve Zaragoza, Alex and Roi of Wassabi, Jaboody Dubs, E and P Hudson, Paint, Jesse Ridgeway/McJuggerNuggets and Hollywire TV. Evan made  the deal bringing LA radio icon Big Boy to iHeart Media and their Real 92.3 brand in the LA market and Premiere Radio Networks on a national level. When Evan joined the Collective in 2009, with an emphasis on overseeing the company’s television operations and development, he pivoted into the modern age of digital creators by signing a breakthrough deal with internet sensation Lucas Cruikshank, creator and performer of the YouTube character “Fred Figglehorn.” Lucas and “Fred” went on to be the first YouTube channel to reach one million subscribers. Under Evan’s guidance, Lucas and his “Fred” property became the first-ever social media property to pivot into a successful mainstream motion picture franchise, spawning multiple sequels and an innovative series for Nickelodeon, co-financed and produced with Brian Robbins, who went on to form Awesomeness. The emphasis on digital platforms and audience building was a precursor to next phase of business development at The Collective. Evan also packaged and Executive Produced the hit TV series, “Marvin Marvin” for Nickelodeon. 2000-2008- Partner in Handprint Television: Evan founded Handprint TV with Handprint partners Jeff Pollock and Benny Medina; among the projects executive produced by Evan was The Tyra Banks Show, with Telepictures; "Pamela: Girl on the Run" with E!; "The Show: With AJ Calloway" for UPN;  ABC comedy “In The Game” starring Jennifer love Hewitt and Ed O’Neil: "The Crib" motion capture animation series for ABC/Disney, as well as other scripted and reality projects. 1992-2000 Head of Packaging United Talent Agency: Evan founded and ran the Television Packaging Dept. as an agent at UTA from 1992-2000 and worked with clients such as Drew Carey, Ben Stiller, Larry David, Gregory Hines and writers Chuck Tatham, Don Foster, Linwood Boomer, Gordon and Conn, Eddie Gorodetsky, Sam Simon, Jhoni Marchinko, Matt Goldman, Jon Beckerman, Rob Cohen, and Rodney Rothman and director/producers Gary Halvorson and Joel Gallen to name a few. 1986-1992 Vice President of Business Affairs and Production Finance, Walt Disney Television. After joining Disney as an attorney in 1986, Evan quickly rose up business affairs and eventually Vice President, working on deals and policy for the network television studio.  Projects included the hit ABC series Home Improvement. 1985-1986 Head of Business Affairs, The Gersh Agency: Evan ran business affairs department for this rapidly growing talent agency; oversaw all dealmaking across both motion pictures and television under mentor Bob Gersh. Prior to moving to Los Angeles, Evan was an Associate at boutique NYC  entertainment law firm Blumenthal and Lynne working under partner/mentors Michael Lynne and Richard Blumenthal.

 

David Tochterman, CEO, Canvas Media Studios.  David co-founded Canvas with Emmy Award winning digital creator Bernie Su, with venture financing from Third Wave Partners, MNM Creative, and a strategic investment and partnership with Entertainment One.  David is also a partner in Pemberley Digital, a YouTube channel and media company which produces videoblog adaptations of classic literature, including two Emmy Award-winning interactive web series, The Lizzie Bennet Diaries and Emma Approved. David was an early digital media pioneer, launching the groundbreaking interactive branded video website ChannelBlast. Prior to co-founding Canvas, David was a digital strategy consultant for ABC Digital, PBS Digital Studios, Starz Digital, and founded Innovative Artists Digital Media, one of the first talent agency digital divisions.  In television, David was Executive Vice President of Will Smith's Overbrook Entertainment and Senior Vice President of the Carsey Werner Company, where he played an integral role in hit shows including That 70's Show, 3rd Rock From the Sun, and was an Executive Producer of Grace Under Fire.