The Digital Hollywood Experience

The Digital Hollywood Experience

 

Monday, January 8th, 2018

Session II - DH2

LVCC, North Hall, Room N262

9 AM - 10 AM

The Power of Influence: Accelerating Brand Value

Social media has created a new pop authority – the Influencer.  This is is a category of superstar that includes models, TV and YouTube stars and to those famous simply for being famous! In this session we celebrate the Influencer.

David T. Nguyen, Ph.D., Digital Customer Research and Development, Lead, Accenture

Jennifer Perri, Director of Partnership Development & Multi-platform Strategy, Univision

Sybil Grieb, US Head of Influencer Strategy, Edelman

Jayar Donlan, Executive Vice President, Digital & Social Content, WWE

Josh Beane, Founder and CEO, Idea Farmer

Moderator - David Tochterman, CEO, Canvas Media Studios

 

David T. Nguyen, Ph.D., Digital Customer Research and Development, Lead, Accenture: David leads the Accenture TechLabs Digital Customer Research and Development program with a multidisciplinary team of engineers, artists, designers, and business leaders. He employs a customer-centered, business relevant approach to inventing novel technologies in areas of customer

analytics, social collaboration, crowdsourcing, connected car, mobile apps, and wearable devices. He delivers Digital Experience strategy and technology innovations to his clients across industries including resources, financial services, and products.  David’s work in Digital Experience spans over a decade of research, design, and development. He received his Ph.D. in Electrical Engineering and Computer Sciences from University of California, Berkeley with a focus on Human-Computer Interaction. He received his B.S. in Computer Engineering with a focus in Psychology from Northwestern University. He has enjoyed founding, joining, and growing early-stage technology startups to see both through successful acquisitions.

 

Jennifer Perri, Director of Partnership Development & Multi-platform Strategy, Univision: Jennifer is currently the Director of Partnership Development & Multi-platform Strategy at Univision. Jen is an expert in YouTube network development, brand integration, audience development and influencer management. Since 2010, Jen has launched and developed networks for Seventeen Magazine (Hearst), Tastemade, Collective Digital Studios and co-founded BigFrame (acquired by Dreamworks).  She also has managed and developed some of the biggest YouTube influencers in the world including Jenna Marbles, Wassabi Productions, and SuperEEEgo.  From 2007 - 2010, Jen served as Production Manager and Digital Producer for 4 seasons of the Emmy nominated and Peabody award winning documentary series, Vanguard. From 2006 – 2007, Jennifer coordinated the sourcing and acquisition of hundreds of short form web content for air on Current TV.  In 2007, Current TV won the first Emmy award for Best Interactive Television Series at the Primetime Emmy Awards. Jen has a Bachelor degree from the University of San Francisco in Communication studies and is a San Francisco native.  She currently resides in Manhattan Beach, CA.

 

Rachel Webber serves as Executive Vice President of Digital Product, leading the digital business across National Geographic Partners. She oversees the organization’s product development and technology, audience and community development, and digital storytelling through video initiatives and other digital experiences. Prior to joining National Geographic, Webber served as Senior Vice President, Fox Television Group.  In that position, she was responsible for helping drive new business growth for the Fox Broadcasting Company and 20th Century Fox Television. Webber previously managed Fox Networks Group’s digitally-focused corporate development initiatives and non-linear revenue growth strategy, focused on building advertising and technology and data solutions capabilities and collaborating across sales and network teams to create innovative brand sponsorship offerings. Previously, Webber served as Vice President of Video and Head of North America Business Development at Rovio Entertainment where she launched and managed Rovio’s owned-and-operated digital video channel, and as an executive at Tumblr responsible for helping develop the company’s brand-driven revenue products and serving as an ambassador to partners in the entertainment industry. Webber started her career at News Corporation, first serving in the corporate office and helping launch the company’s efforts to reduce its impact on climate change; at Fox Television Studios; and at Australia’s major pay-TV platform, Foxtel.  She graduated magna cum laude from Barnard College of Columbia University with a Bachelor’s Degree in History.

 

Sybil Grieb, US Head of Influencer Strategy, Edelman: Drawing on over 12 years of experience as a Digital Media executive, Sybil Grieb is US Head of Influencer Strategy at Edelman, creating integrated Influencer programs leveraging all tiers of Influencers and collaborating across teams to amplify and optimize Influencer content across Owned, Earned and Paid Media. Prior to Edelman, Sybil was Head of Digital Influencer and Brand Integrations at William Morris Endeavor, creating custom packages for brands and agencies, leveraging the top digital talent. She was previously Head of Ad Sales and Ad Operations for Crunchyroll, OTTER Media’s OTT Platform (A Chernin Group and AT&T JV), as well as ran Ad Sales and Operations at ZAM Network (Now Tencent) from 2005-2010.

 

Jayar Donlan, Executive Vice President, Digital & Social Content, WWE: Jayar Donlan is a seasoned digital and technology professional. After starting at WWE as Vice President, Social Media in April of 2013, Donlan was promoted to Executive Vice President, Digital and Social Content, overseeing a team of 75 that is responsible for digital content, video, design and social media reporting directly to WWE Chairman & CEO Vince McMahon. Jayar has played a key role in developing WWE into one of the most-followed and influential brands in the world. Under Jayar’s leadership, the social media team has grown and flourished, helping WWE increase its social footprint across 17 social media networks to a total of more than 800 million combined followers. During his tenure, WWE’s digital and social media teams have been honored with more than 80 awards or nominations. With more than 16.8 billion lifetime video views and more than 17 million subscribers, WWE’s YouTube Channel has become the second most viewed YouTube Channel in the world ahead of NFL, NBA, MLB, Justin Bieber, Katy Perry, Taylor Swift, Buzzfeed, Smosh and IGN. In an evolving landscape where consumers multi-task on mobile devices while watching WWE programming, Jayar has turned platforms such as WWE.com, Facebook, Twitter, Instagram, YouTube and the WWE App – among many others – into essential tools for the most comprehensive sports and entertainment experience. Jayar is a member of the board of directors for Boys & Girls Club Stamford. He leverages his professional experience to help Boys & Girls Club achieve their mission to enable all youth, especially those who need us most, to reach their full potential as productive, caring and responsible citizens.

 

Josh Beane is founder and CEO of Idea Farmer, an independent, full service ad agency headquartered in Los Angeles.  In this role, Josh oversees business strategy and leadership for the award-winning firm, helping clients like KitchenAid, Muscle Milk, Shutterfly and Viceroy Hotels connect with audiences through engaging and authentic storytelling. Josh launched Idea Farmer as a content studio in 2011, eventually expanding it into a full service agency to meet client demand for additional capabilities. In addition to the client services portion of the business, Josh is also focused on developing and launching original intellectual property that compliments Idea Farmer’s brand partners and opens the door for additional growth opportunities. Prior to Idea Farmer, Josh was executive creative director at interactive ad agency WhittmanHart where he was responsible for overseeing content for brands such as Harley-Davidson, Scion, AT&T and Mountain Dew.  In this role, Josh oversaw all content ideation, strategy, development and execution for the agency’s six U.S. offices. Josh came to advertising from the entertainment world where he got his start producing interstitial television programming for the USA Network.  He helped pioneer YouTube as a legitimate music platform, producing a breakthrough series of music videos for Ashley Tisdale’s debut album, which garnered millions of views and played a key role in launching the artist’s recording career. Earlier, Josh also served as the Creative Executive and Producer for indie film studio Timbergrove Entertainment.

 

David Tochterman, CEO, Canvas Media Studios.  David co-founded Canvas with Emmy Award winning digital creator Bernie Su, with venture financing from Third Wave Partners, MNM Creative, and a strategic investment and partnership with Entertainment One.  David is also a partner in Pemberley Digital, a YouTube channel and media company which produces videoblog adaptations of classic literature, including two Emmy Award-winning interactive web series, The Lizzie Bennet Diaries and Emma Approved. David was an early digital media pioneer, launching the groundbreaking interactive branded video website ChannelBlast. Prior to co-founding Canvas, David was a digital strategy consultant for ABC Digital, PBS Digital Studios, Starz Digital, and founded Innovative Artists Digital Media, one of the first talent agency digital divisions.  In television, David was Executive Vice President of Will Smith's Overbrook Entertainment and Senior Vice President of the Carsey Werner Company, where he played an integral role in hit shows including That 70's Show, 3rd Rock From the Sun, and was an Executive Producer of Grace Under Fire.