The Digital Hollywood Experience

The Digital Hollywood Experience


Monday, January 8th, 2018

Session I - DH5

LVCC, North Hall, Room N258

11:30 – 12:30 PM

VR/AR Everywhere: Hospitality, Arcades and Theme Parks

VR/AR in the out of home environment is an explosive entertainment market on the verge of break-out commercial success. Larger than life immersive experiences will be the perfect Theme Park fare as well as great Hollywood tent-pole brand extensions.

Jennifer Chavarria, Head of Studio, Kite and Lightning

Douglas Buffone, Director of Business Development, Skydance Interactive

Mary Hamilton, Managing Director, Global Digital Experiences, Accenture

Jared van Fleet, Director of New Business, Fake Love

Patrick Aluise, SVP, Digital Content, Moviebill

Moderator - Mariana Danilovic, Founder and Managing Director, Hollywood Portfolio


Douglas Buffone, Director of Business Development, Skydance Interactive: As Director of Business Development, Douglas Buffone helps lead the business development and partnership efforts for the company’s internal VR

development studio, Skydance Interactive, as well as efforts to license the company’s film and television IP throughout the interactive and digital spaces. Having joined the company in June 2017, Douglas is currently spearheading Skydance’s expansion into the LBE and VR Arcade markets in North America, Europe and Asia and also leading interactive licensing and co-development initiatives. Prior to joining Skydance, Douglas was the founder and resident of VAR Consultants, a leading VR/AR consulting firm with more than 45 clients spanning the entertainment, tech, interactive, finance and wider enterprise industries. Douglas began his career in high school as a professional video game journalist and then as a video game lobbyist for the ECA. Subsequently he worked in the marketing department at Apple Inc., the Motion Picture Talent department at Creative Artists Agency (CAA) and then as an original member of the VR department at Legendary Pictures. He holds a BSFS in International Politics from Georgetown University’s Walsh School of Foreign Service.


Mary Hamilton is the Managing Director of the Accenture Technology Labs in Silicon Valley. Within Technology Labs, she leads the Global Digital Experiences research and development agenda focused on applying emerging digital technologies to address key business challenges of Accenture’s clients. Her multidisciplinary team develops differentiated technology concepts and solutions that create new opportunities for both clients and Accenture to grow their capabilities in new areas such as Digital Customer, Digital Workforce, and Digital Operations. These capabilities are based on new advances in experience-driven technologies including virtual, immersive, and augmented reality, wearables, 3D printing, connected car, customer analytics and lifestyle services, social media and collaboration, gamification, augmented workforce, and crowdsourcing. Since joining Accenture in 1997, Mary has brought innovative technology solutions to both Accenture and clients across a variety of industries, running technology innovation projects from incubation to large-scale implementation. She received her SB degree in Materials Science and Engineering from Massachusetts Institute of Technology. Mary is originally from Toledo, Ohio, spent several years of her career in Chicago, IL, and now lives in San Francisco, CA. She enjoys traveling whenever possible, especially with her one year old son.


Jared van Fleet, Director of New Business, Fake Love: As Director of New Business for Fake Love, Jared works to connect the agency with strategic partners and clients, and helps to support its long-term growth. Prior to Fake Love, Jared led Creative Development for Sketchfab, the largest online platform for 3D/VR/AR content. Establishing an in-house creative shop at the nascent startup, he spearheaded relationships with clients such as MTV, The Economist, Nissan, HuffPost, Spalding, The Atlantic, Porsche, and others. Jared has worked at the intersection of art, culture, and technology for over a decade. Beginning his career in music and film, he recorded and performed internationally with acclaimed artists including Beirut and Voxtrot, and worked on the 2013 Oscar-nominated documentary Cutie and the Boxer. After this, Jared worked with high-growth startups. He joined Pond5 as one of its first few employees, and helped it scale into the largest global marketplace for media licensing. Later, he was a co-founder of TapTape, an award-winning equity crowdfunding platform, and worked as a freelance producer and consultant for creative agencies. In addition to his work at Fake Love, Jared is currently serving on the board of directors for UnionDocs, an internationally-recognized non-profit promoting documentary art, and continues to engage with creative side projects. He has a thing for bad wordplay, and generally enjoys spending time with bicycles, languages, bodies of water, and other modes of discovery.


Phil Contrino, Vice President, Data and Research, National Association of Theater Owners: Phil Contrino currently oversees Data and Research for the National Association of Theatre Owners. In this role, Phil conducts custom research on moviegoing habits with a special focus on millennials. In August 2016, Phil started a Young Members Committee within NATO in order to help young talent in the exhibition industry prosper. Before joining NATO, Phil was the Vice President/Chief Analyst for During his time at Boxoffice, Phil built a data/prediction business, maintained relationships with trade publications in India and China, and was quoted regularly by CNN, The New York Times, The Wall Street Journal, Vox, Wired, Variety, The Hollywood Reporter, The Wrap, and many others.


Mariana Danilovic, CEO, hollywood portfolio: Ms. Danilovic is the Founder and CEO of hollywood portfolio, a crowd-centric accelerator that develops and operates Augmented, Virtual Reality, Artificial Intelligence, and digital media companies. Through hollywood portfolio, Ms. Danilovic launched and helped develop numerous technology and digital media companies, and served as the President, CEO and Director of ultralivetv, served on the Board of Directors of Emerge Digital, serves on the Board of Advisors of Transmosis, LoveTV, and NightFlight. Ms. Danilovic was the EVP Business Development for NTN Buzztime, Inc. (AMEX:NTN) and Head of Business Development, Content Aggregation and Programming for MediaZone, broadband video company owned by NASPERS/MIH media conglomerate. She also founded and directed the Digital Media Incubator at KPMG LLP, which launched about two-dozen digital media companies. The companies Ms. Danilovic helped develop received institutional funding from KPCB, Sequoia Capital, Hummer-Winblad, Constellation Partners, Softbank, North Star Ventures, HP, and Intel. Ms. Danilovic headed business development for Peter Guber’s Mandalay Entertainment and was on the management team of the venture fund at Sony Pictures Entertainment, investing in media companies worldwide. Ms. Danilovic also worked for Michael Milken’s Knowledge Exchange and at the Twentieth Century Fox International Television Group. She serves on the Board of Directors of C3, the Arts and Media Node of the Millennium Project, served on the Board of Directors of the Producers’ Guild of America, and is a member of the Academy of Television Arts and Sciences. She previously served on the Board of Directors of Tim Draper’s Zone Club and was a member of former Los Angeles Mayor Richard Riordan's Digital Coast Roundtable. Mariana earned a Masters in Business Administration from the Anderson Graduate School of Management at UCLA, and a Bachelor of Arts in Mathematics, with a Minor in Biomedical Engineering from University of California, San Diego.