The Digital Hollywood Experience

The Digital Hollywood Experience

 

Monday, January 8th, 2018

Session I - DH6

LVCC, North Hall, Room N264

11:30 – 12:30 PM

Transforming Contextual Advertising and Media

Media and the information they deliver are increasingly contextual. Some refine messaging more precisely than others, but the personalization of news, commentary, programming, advertising and commerce is plowing ahead.  It is a fascinating mix of analytics, content, media and advertising.