The Digital Hollywood Experience

The Digital Hollywood Experience


Monday, January 8th, 2018

Session I - DH7

LVCC, North Hall, Room N264

1 - 2 PM

VR/AR as a Branding Strategy

The advertising and VR/AR industry was a partnership waiting to happen. The immersive experience on all platforms, from smartphones and tablets to headsets and a vast array of holographic experiences may in the future be the best relationship between brand and consumer ever devised.