The Digital Hollywood Experience

The Digital Hollywood Experience


Monday, January 8th, 2018

Session I - DH1

LVCC, North Hall, Room N258

9 AM - 10 AM

VR-AR Think Tank:Top Technology and Entertainment Companies

From CES and Tribeca to Cannes and Sundance VR/AR continues to dominate the conversation. VR/AR is transforming everything from entertainment and advertising to gaming and education.  VR/AR are technologies that come along once a generation and capture the imagination of the world.

Tony Parisi, Head of AR/VR Strategy, Unity Technologies

Aaron Luber, Head of AR/VR Content Partnerships, Google

Russ Schafer, SVP and General Manager of New Ventures, THX

Tim Dillon, Head of VR & Immersive Content, MPC

Shannon Norrell, Office of the CTO / VR Evangelist, HP, Inc.

Moderator - Steven Masur, Senior Partner, MG+


Tony Parisi, Head of AR/VR Strategy, Unity Technologies: Tony Parisi is a virtual reality pioneer, serial entrepreneur and angel investor. Tony is the co-creator of 3D graphics standards, including VRML, X3D and glTF, the new file format standard for 3D web and mobile applications.Tony is also the author of

O’Reilly Media’s books on Virtual Reality and WebGL: Learning Virtual Reality (2015), Programming 3D Applications in HTML5 and WebGL (2014), and WebGL Up and Running (2012). Tony is currently Head of VR and AR at Unity Technologies, where he oversees the company’s strategy for virtual and augmented reality.


Aaron Luber, Head of Content Partnerships, Google VR Team: Aaron leads content partnerships for Google’s AR and VR efforts — Daydream and Tango. Aaron’s journey began with launching YouTube360 first as a 20% project and then to a live product in March 2015. During that time, Aaron transitioned from YouTube to the Cardboard team and has been working to bring VR, and now AR, to the masses. Probably the most impressive surprise has been the incredible brand engagement and eagerness for companies (such as the NFL, EA, Mattel, IMAX, Disney and The New York Times) to work with Cardboard, Daydream and Tango. Aaron has been core in leading each of these partnerships for Google and many more. These partnerships have been able to deliver on great content, while building towards the mission of delivering innovative AR/VR experiences to the masses.


Tim Dillon is Head of VR & Immersive Content at MPC, leading a group focused on the exploration of Original Content, Music, Arts, Causes, Advertising and Entertainment. Tim has been instrumental in the development and production of many notable projects including The last Goodbye (Tribeca Premiere, Venice), 'Heroes’ (Sundance 2017 Premiere), Legion Sessions (Comic-Con SD 2017), Night Night (Dark Corner Co-Production) Kygo 'Carry Me’ (Sony Music Playstation launch), The Nature Conservancy ‘This is Our Future’, Google TiltBrush, The Martian VR and Goosebumps VR. This new era for MPC's immersive projects began back in 2015 with projects for Chris Milk's U2 'Song for someone' and the horror fan favorite ‘Catatonic’. Tim is a vocal advocate for the experiential and immersive power of VR and MR and has spoken at events such as Sundance, SXSW, AICP, NAB, CES, Digital Hollywood, VR on the lot and many more.


Russ Schafer, SVP and General Manager of New Ventures, THX: As Senior Vice President and General Manager of New Ventures at THX Ltd., Russ Schafer oversees the development of new audio and video products and technologies.  He is responsible for leading the engineering and product teams that deliver silicon, software and service solutions for the playback of music, movies, gaming, virtual reality, augmented reality content on mobile, PC, consumer electronics, and automobiles.  Current products include the THX AAA – ACHROMATIC AUDIO AMPLIFIER, THX LOUDNESS PLUS, BOUNDARY GAIN COMPENSATION (BGC), and THX® DISTRIBUTED BASS TECHNOLOGY™.  Before THX, Russ held a variety of senior leadership roles at Intel, IBM, Yahoo, AOL, and Sybase.


Steven Masur has over 22 years of experience advising emerging and established businesses on new opportunities and business challenges. He focuses his practice on corporate finance, M&A, intellectual property, entertainment, emerging businesses and strategic guidance. Steve has extensive experience in angel and venture capital finance, mergers and acquisitions, joint ventures and cross-border transactions in Europe and Asia. He is passionate about helping new businesses plan a path to success, and helping older businesses bridge the gap to new markets. Steve brings a unique mix of legal, business, and strategic experience to bear on client matters. He has counseled enterprise level clients including Shazam, Virgin Mobile, Liberty Media, Yamaha, Nielsen Buzzmetrics, Bob Vila and Conde Nast Publications in corporate, digital media, and new business matters. He has also helped emerging businesses in a wide variety of sectors, and is especially knowledgeable in media, entertainment, advertising, consumer products, food and technology, including mobile, games, digital music, social media, augmented and virtual reality, software and hardware. Steve has been recognized as a “Rising Star” and a “Super Lawyer” by Super Lawyers. He serves on a variety of corporate and nonprofit boards and industry associations, and lectures and writes about major issues in venture capital, emerging businesses, entertainment law, technology and corporate strategy.