The Digital Hollywood Experience

The Digital Hollywood Experience

"The Conference that Defines the Future of the Industry"

 

Tuesday, March 7th, 2017

3:50 PM - 5:00 PM

Session B: Prague Room A, 3rd Floor

The Future of Brand Partnerships: Message, Technology, Media, Entertainment & Advertising

As consumers integrate broadband into every aspect of their lives, Hollywood and Madison Avenue have new opportunities to experiment with all forms of electronic messaging. This quantitative shift in the creative process is transforming advertising, entertainment and the devices themselves.

Dan Levi, EVP, Chief Marketing Officer, Clear Channel Outdoor

Rich Sutton, Chief Revenue Officer, North America, Trusted Media Brands

Joseph Perello, Principal, Art & Data, Ltd.

Maria Laino DeLuca, Senior Vice President, Consumer Marketing, Bravo Media, NBC Universal

Pete Spande, Chief Revenue Officer, Business Insider

Sara Kern, VP of Integrated Marketing, Mashable

Moderator - Tom Flanagan, Partner, Nut + Bolt

Dan Levi is executive vice president and chief marketing officer of Clear Channel Outdoor Americas. He leads the organization’s overall marketing strategy and execution in support of the company’s vision of enabling advertisers and brands to captivate audiences wherever they are. Dan brings deep expertise in developing digital marketing strategies and has a proven track record of driving significant revenue growth, developing brands and creating opportunities for B2B and B2C marketing organizations. He joined CCOA from Levi Media Advisory, a consulting company he founded. Prior to launching his own firm, Levi was chief marketing officer at Captivate, and held senior-level digital marketing positions at companies including Zoom Media, Monster Worldwide, WWE and MTV. Since 2008, Dan has focused on the intersection of digital media, technology and location-based marketing through involvement with the digital place-based advertising industry. He has helped the industry’s nascent embrace of ad tech, mobile and programmatic buying opportunities, building partnerships that bridge the gap between traditional “off-line” media and the digital and mobile ecosystem that drives today’s modern marketing and advertising businesses. Dan has served as advisory board member of Digital Signage Association, chair of creative standards committee and member of the mobile integration committee for Digital Place-based Advertising Association, and member of technology innovations committee of Outdoor Advertising Association of America. He holds a BS in Marketing from Penn State University and lives in Brooklyn, NY.

 

Maria Laino DeLuca, Senior Vice President, Consumer Marketing, Bravo Media: As Senior Vice President, Consumer Marketing, Bravo Media, Maria Laino DeLuca oversees the consumer marketing department and leads on the strategic development and execution of all marketing initiatives to help grow the network’s position as a must-watch destination for consumers.  Based in New York, she reports to Ellen Stone, Executive Vice President of Marketing for Bravo and Oxygen Media. DeLuca has been instrumental in launching Bravo’s venture into the scripted space with “Girlfriends’ Guide to Divorce” and “Odd Mom Out.” She oversees all marketing partnerships for the network, which has entailed many unique and innovative collaborations with brands including Shazam, Snapchat, Blue Apron and New York Magazine.  Additionally, DeLuca and her team spearhead licensing, including developing and maintaining all of the product offerings on ShopbyBravo. Through these efforts, DeLuca has been an integral part of pushing Bravo to become one of the industry’s most distinctive brands. Previously, DeLuca held the position of Vice President, Trade Marketing for Bravo where she successfully heightened the network’s visibility by leveraging the diversity of the brand to reinforce its value with both clients and advertisers including developing unique, multi-layered events featuring “Top Chef” and “The Real Housewives.” Prior to joining Bravo, DeLuca held various positions at MTV Networks, most recently as Director of Consumer Marketing for Nickelodeon.  While there, she was instrumental in developing and executing the strategic planning and advertising initiatives for their key television properties as well as establishing a multicultural marketing division.  She previously worked as a Programming Coordinator for TV Land where she helped with the implementation of long form programming goals and development of sponsored programming events.  In addition, she started her career in Hispanic marketing and talent relations at David Maldonado Entertainment assisting in the management of Latin Music artists and production of live events. DeLuca graduated from Hofstra University with a B.A. in Communications before attending New School University where she received a M.A in Media Studies.

 

Rich Sutton is chief revenue officer of Trusted Media Brands, Inc., a visionary, brand-driven multiplatform media company, home to iconic brands including Taste of Home, the world’s largest circulation food media brand, Reader’s Digest and The Family Handyman, America’s leading source for DIY, among others. Highly regarded and with proven success in digital media, Sutton has more than 30 years of experience in management, marketing, startups, turnarounds and working to grow world-class brands. He was recruited from The Daily Mail where he had also served as chief revenue officer. Previously, he was senior vice president of consumer markets at WebMD, where he tripled revenue to more than $150 million per year and broadened the company’s client base. Prior to joining WebMD, Sutton served as senior vice president for Warner Bros. Entertainment where he led digital media sales and client marketing for Warner Bros. Online for more than 13 years. Sutton’s work with brands has been recognized by Ad Age, Forbes, AAAA and Adweek, among other industry publications, and online and marketing awards. He is the author of “Best Practices in Branded Entertainment” for the Association of National Advertisers, as well as several white papers for Trusted Media Brands, including: “The Future of Digital Video” and “Can Video and Native Formats Rule Mobile Advertising?”.

 

Pete Spande is Chief Revenue Officer of Business Insider. Prior to joining Business Insider, as CMO and SVP of Sales and Marketing at Federated Media Publishing, Inc., Spande built the company’s sales team from the ground up, growing revenue in Federated’s NYC office from $1 million to $13 million in on year. Prior to Federated, Spande worked in sales at CNET, TechRepublic and PC World.

 

Sara Kern, VP of Integrated Marketing, Mashable: Sara leads Integrated Marketing globally for Mashable, which develops integrated advertising and marketing programs for the companies brand partners. Allowing advertisers to purchase 360-degree programs across all platforms online, offline, onsite. Sara has spent the last seven years working in various roles at Turner Broadcasting including a year in London launching the Adult Swim brand across EMEA. Most recently, Sara was the Director of Content Partnerships where she developed and executed branded entertainment and marketing programs for TBS and TNT with a concentration on cross-platform integrations into CONAN. She is a proud graduate of the University of Florida, and dog-mom.

 

Joseph Perello, Principal, Art & Data, Ltd.: For the last seven years, Joe has been running the digital creative agency Catch New York. He co-founded the firm and helped bootstrap it into an award-winning shop with clients like Nike, Hewlett-Packard, Loews Hotels, LevelUp, Betterment, Cardtronics, Allpoint, Endurance and the Partnership for a Healthier America. Joe started the innovation & product development group at Catch, which became a successful skunkworks for large enterprises like ATM giant Cardtronics and data pioneer Here Life. He led the innovation process from conception, prototyping and beta-testing, through refinement, market-testing, business development, adoption and expansion. Before Catch, Joe was the first Chief Marketing Officer of the City of New York, appointed by Mayor Mike Bloomberg. He created New York City’s league office, centralizing and monetizing the City’s vast marketing, licensing, sponsorship and media assets. Joe and his team were responsible for landmark public-private partnerships with brands and his efforts were recognized by Harvard Business School as some of the most innovative of any city. Prior to the City of New York, Joe was Vice President of Marketing and Business Development for the New York Yankees. Reporting directly to the late George M. Steinbrenner III, Joe led a new front office team which shattered records in digital media, ticket sales and sponsorship revenue. He started his career as a direct marketer with affinity credit card pioneer MBNA America. There he learned all aspects of the bankcard business and eventually helped launch and grow hundreds of affinity credit card portfolios acquiring millions of credit card accounts. Joe was a principal in UltraStar, a music and internet venture with David Bowie and the EVP of Mars Health & Nutrition group, where he helped launch a healthy snack food with Muhammad Ali. Throughout his career, he was a guest lecturer on marketing and social enterprises at Harvard Business School and has spoken at Stanford University, NYU and several conferences.  He’s been quoted in or written for the New York Times, Sports Illustrated, AdAge, AdWeek, BrandWeek and other publications. He graduated from the University of Delaware in 1990 with a degree in History and Journalism. Joe lives in Princeton with his wife Wendy and their two boys Matthew and Julian.

 

Tom Flanagan, Partner, Nut + Bolt. As a co-founder and partner of Nut + Bolt, Tom is responsible for driving content strategies and creative services for global brands and entertainment companies. As a former EVP for Leo Burnett, Tom launched the company's NYC office and helped lead the company's entertainment marketing and content creation efforts. As a marketer, Tom has extensive experience in the sports, music and film industries. He has also launched digital divisions of global companies, and created start-ups focused on video production  and technology consulting. In Asia, Tom has worked closely with industry leading entertainment companies in China and Japan. His co-workers have helped him win many awards, including a Gold Cannes Lion and Gold Clio for Branded Content. He is proud to be a board member for the Love Hope Strength Foundation. www.ntblt.com