The Digital Hollywood Experience

The Digital Hollywood Experience

"The Conference that Defines the Future of the Industry"


Tuesday, March 7th, 2017

11:00 AM - Noon, The Library, 3rd Floor

The Strategic Workshop: Advertising & Technology

Programmatic Buying and Targeting: Cross-Platform Advertising

Programmatic buying and targeting has revolutionized the relationship between advertiser, agency and platform.  Automating the buying and optimization of media inventory not only streamlines the process, it substantially enhances decision making and efficiency  Welcome to a world of programmatic media.

Lucas Krump, Director, Demand Partnerships, Brightroll, Yahoo

Lewis Rothkopf, Chief Revenue Officer, AdsNative

Jana Meron, VP of Programmatic and Data Strategy, Business Insider

David DeRobbio, VP Global Partnerships, Acxiom

Lauren Abercrombie, Global Programmatic Strategy Lead, Google

Moderator - Juan Suarez, Vice President, Account Services, Xaxis


Lucas Krump is Director, Demand Partnerships BrightRoll Exchange from Yahoo! He is responsible for growing programmatic demand for video, display and native inventory via Demand Side Platform partnerships in North America. Before joining BrightRoll, he was head of global business development and publisher acquisition for Vdopia, a mobile video ad network. Prior to that he spent seven years in Asia where he was responsible for launching multiple international print and online media properties. He holds a BA in Journalism from the University of Kansas and an MBA from the UCLA Anderson School of Management.

Juan Suarez, Vice President, Account Services, Xaxis: Juan leads the west coast office based in LA and manages the operation that services GroupM agency clients across entertainment, retail, travel and other verticals. He is responsible for driving growth for Xaxis through the development of strategic relationships with agency partners and their clients and is instrumental in the commercialization of new products, managing new business pitches, and executing large scale programmatic media buys . Immediately prior to his current role, Juan was a Global Client Development lead and worked closely with our top 25 clients and their respective agency partners. Juan joined Xaxis from GroupM where he served as Director of Business Development for GroupM’s Data and Analytics practice. Juan began his career at IBM where he spent 5 years as Senior Marketing Manager for IBM’s Software Group, responsible for global marketing strategy in the Telco and Media industries. Juan holds an MBA from the University of North Carolina at Chapel Hill. He has been a featured speaker at various industry conferences and is fluent in three languages: English, Spanish and Portuguese. Juan lives in Santa Monica, CA with his wife and two children.


Lauren Abercrombie, Global Programmatic Strategy Lead, Google: Lauren is responsible for helping Google’s Media & Entertainment clients formulate and activate their programmatic strategy on a global scale. Prior to DoubleClick/Google, Lauren worked in programmatic and digital media activation at IPG and independent agencies. She holds a BA in Media Studies from UC Berkeley and is a current MBA candidate at the NYU Stern Executive MBA program.


Lewis Rothkopf, Chief Revenue Officer, AdsNative : As Chief Revenue Officer of AdsNative, Lewis Rothkopf leads worldwide sales, strategic partnerships and marketing for the company's suite of monetization solutions for leading publishers and app developers. Rothkopf joins AdsNative with 17 years experience in the digital advertising industry, most recently from Aol’s Millennial Media, where he was responsible for all supply-side relationships and publisher-facing sales worldwide as SVP of Global Monetization Solutions. He joined Millennial via the company's acquisition of Jumptap, where he led the mobile ad network's publisher acquisition and network development as SVP. Prior to Jumptap, Rothkopf served as general manager of AMP, a sell-side data and media management platform, for multi-screen company Collective. Previously, Rothkopf was SVP of Network and Exchange at BrightRoll (now part of Yahoo), where he built, scaled, and managed the company's industry-leading video ad network, programmatic video ad exchange, and mobile inventory businesses. Earlier in his career, Rothkopf led content distribution partnerships for NBCUniversal’s digital video syndication and advertising platform. Additionally, he spent five years at DoubleClick (now Google) in strategic sales, building strong relationships with large publishers and multimedia networks.


Jana Meron, VP of Programmatic and Data Strategy, Business Insider: Jana Meron is responsible for building out the programmatic strategy for all formats including desktop, mobile and app as well as building out the company's robust private exchange. Previously, Jana worked at CBS Local Digital responsible for a majority of their indirect revenue and worked at Google.