The Digital Hollywood Experience

The Digital Hollywood Experience

"The Conference that Defines the Future of the Industry"


Wednesday, March 8th, 2017

10:45 AM - Noon

Session B: Prague Room A (3rd Floor)

Internet TV – Mainstream Media to OVNs – The Cross Platform Explosion

Jamie Wilkinson, General Manager of OTT Services, Vimeo

Rick Bashkoff, SVP of Business Development, ZEFR

Adam Boorstin, EVP of Global Digital Distribution, Studio71

Douglas Lee, Head of Programming, OWNZONES Media Network

Melissa Schneider, EVP of Originals and Development, New Form

Paul Canetti, Founder and CEO, MAZ

Moderator, Matt Farber, Digital Media Executive/Entrepreneur


Rick Bashkoff, SVP of Business Development, ZEFR: Rick is SVP of Business Development.  Reporting to the Chief Business Officer and assisting in driving enterprise value for the company, Rick manages a team responsible for sourcing, negotiating and closing new business partnerships and retaining existing business partnerships which have included NBCUniversal, Viacom, CBS/Showtime, AMC Networks, Warner Music Group and many others. Prior to ZEFR, Rick was VP of Business Development & Marketing at Howcast Media where his responsibilities included overseeing core business growth, distribution, partnership management and marketing strategy.  During Rick’s time at

Howcast he established Howcast as a Top 100 YouTube channel and forged successful partnerships with some of the largest media companies in the world including YouTube, Google, Aol, Yahoo!, Viacom, Hulu, Microsoft, and Comcast. Previously, Rick was at Warner Music Group, where he was responsible for all digital video accounts and implementation of WMG’s first digital video strategy. He graduated from the University of Maryland at College Park with a degree in communications.


Jamie Wilkinson, General Manager of OTT Services, Vimeo: As General Manager of Vimeo OTT Services, Jamie oversees the day-to-day operations and long-term strategic growth of Vimeo’s OTT business and software suite. Prior to joining Vimeo, Jamie served as CEO and Co-Founder of VHX. Acquired by Vimeo in May 2016, VHX provides an end-to-end technology solution for individual creators, niche programmers and major media partners building and distributing premium over-the-top (OTT) video channels. In August, 2010 Jamie won an Emmy for "Outstanding Creative Achievement in Interactive Media - Fiction" for his work in collaborating with Casey Pugh, Annelise Pruitt and Chad Pugh on “Star Wars Uncut,” a web-based platform and community where users can recreate their favorite scenes from STAR WARS. In addition to his work in the online media space, in 2007 and 2008, Jamie taught an “Internet Famous” class at Parsons graduate Design & Technology Program that examined internet attention, specifically how it could be manipulated and aggregated via different strategies.


Douglas Lee, Head of Content @ Ownzones: Douglas Lee is a media strategist and seasoned executive with an extensive background and demonstrated success in the global entertainment business. Having served in senior roles at both major film studios and networks, his experience and expertise encompass virtually all business aspects of television, film and emerging media. Doug’s career highlights include creating the next generation pay service, Epix and heading its initial programming efforts. Lee also spearheaded News Corp’s acquisition of Star-TV, the leading satellite platform in Asia. He was based in Hong Kong for a year while completing the News Corp deal. Doug also helped create Noggin, the first educational children’s network and a joint venture between Sesame Workshop and Nickelodeon. He conceived and launched MGM HD and served as Executive Producer of Roger Corman’s first 3D movie, “Attack of the 50 Foot Cheerleader.” Doug has served as an EVP at MGM Digital, EVP of Programming, Acquisitions & Strategy at Epix, and numerous other senior executive positions at HBO, Starz, Sesame Workshop, Universal TV, 20th Century Fox and News Corporation. A native of New York City, he now resides in Santa Monica, CA with his filmmaker wife, Tara Anderson, and his two children.


MELISSA SCHNEIDER, EVP, Originals and Development, New Form: Melissa Schneider leads all development and creative for New Form. With an extensive background in both digital and traditional media, Schneider seeks out and cultivates emerging digital talent, working with them to make burgeoning ideas a reality. These visions come to life in the form of pilots and series for the social media generation. Her creative approach to development and production deliver engaging scripted-stories that are unique to New Form. Since joining New Form in 2014, she has developed and launched 30 pilots, with 20 series orders over 2015 and 2016. She executive produced Oscar’s Hotel for Fantastical Creatures, a co-production with The Jim Henson Creature Shop, featuring Chris Kendall, Grace Helbig, Mamrie Hart, Hannah Hart, PewdiePie, Patrick Stewart and Alfred Molina. And Schneider oversees the studio’s Incubator Series, where she discovers and mentors talent concepts to pilot; the Incubator Series 4 will launch this fall. Schneider is a member of the Producers Guild, a judge for the Austin Film Festival and the Vancouver Web Fest and an industry speaker, with recent leadership roles at Women in the West and Digital Hollywood. Prior to joining New Form, Schneider was SVP of creative development at the Collective Digital Studios (CDS) and spearheaded the strategy and programming for Mashable’s YouTube channel, in addition to working closely with CDS’s top digital talent (Hannah Hart, Lilly Singh, Elliott Morgan) to create original scripted IP.  Before that, Schneider worked for Jeffery Katzenberg and Charles Segars as the executive in charge of production at Dreamworks Animation’s YouTube Nation, an exclusive series with YouTube. While there, Schneider built a top-of-the-line studio and oversaw daily production operations for over 40 full time employees and worked closely with the DreamWorks and YouTube creative teams to execute the project’s vision. Previously, Schneider was the director of development and production at My Damn Channel, where she created and oversaw the first daily live comedy show on YouTube, My Damn Channel Live, hosted by Grace Helbig, with over 200 episodes. And as the director of production at Digital Broadcasting Group, Schneider specialized in branded entertainment for the digital space, working with top tier brands such as McDonald’s, Toyota, Heineken, Dentine, and Dell. Schneider has been developing and producing content for the digital space since 2009 and her work has been nominated and won Streamys, Webbys and IAWTV awards. She started her career as a writer’s assistant for The Sopranos, working for David Chase, Terence Winter, Matthew Weiner and Ilene Landress.

Schneider is an alum of NYU's Tisch School of the Arts and is based in LA.


Paul Canetti is the founder and CEO of MAZ, which was named one of Entrepreneur Magazine’s “Best Entrepreneurial Companies in America” in 2016. MAZ is a New York based technology company whose CMS and app creation tools power over one thousand mobile and OTT apps for companies like Forbes, USA Today, Men’s Health, Fast Company, and Pearson. Having previously worked at Apple, Paul's continued focus is at the intersection of technology and media. He also is a professor at Columbia Business School and regularly teaches at General Assembly on topics ranging from user experience and product management to mobile advertising. He also has advised executives at Fortune 500 companies such as Walmart, Unilever, and American Express on mobile strategy and entrepreneurial thinking. Paul is frequently featured as an industry expert on Bloomberg News, and he writes and podcasts about tech and startups on his site, Wizardest. Paul was named one of Inc.'s 30 Under 30 World’s Coolest Young Entrepreneurs.


ADAM BOORSTIN, EVP of Global Digital Distribution, Studio71: As EVP of Global Digital Distribution for Studio71, Boorstin manages all strategic initiatives to distribute Studio71’s original series, library content and feature-length IP on digital platforms across the globe. Prior to joining Studio71, Boorstin was the Head of Partnerships for BuzzFeed Motion Pictures, where he led a team that developed and managed BuzzFeed’s relationships with over 25 video distribution platforms. Boorstin started at BuzzFeed in 2013 as the 15th video employee, managing video operations and partnerships for the entity that now produces over 100 videos/week and earns billions of views/month. Prior to BuzzFeed, Boorstin worked at a number of traditional media companies including Disney in its Theatrical Marketing Department, CAA in the Film Finance Group and Paramount as a Unit Production Manager on a feature film. Boorstin is a Los Angeles native and holds a BA from Princeton University and an MBA from Cornell University.


Matt Farber is a successful video content executive and entrepreneur with a proven track record of developing content businesses for new platforms. Farber currently consults for companies including FVOD and SVOD services, MCN’s, and live streaming platforms helping them with content strategy, business development/strategic partnerships, and deal negotiation. Current and recent clients include Conde Nast Entertainment, AMC Networks/WE tv, YouNow, Big Frame, Livestream, and Dailymotion. Recently, Farber created profitable native digital video content companies DoubleBounce (branded entertainment), and Gwist (YouTube niche MCN). Over the years, Farber held a number of executive roles in digital media and television. He was MTV’s first Chief Digital Officer; General Manager of MTV2; CEO of Sequoia backed digital music platform Tonos; and most recently, Executive Vice President, Programming for the Fuse cable network. Additionally, Farber owned and/or operated a collection of assets targeting a “gay-ish” demographic. He founded and developed the Logo cable network, selling it to Viacom; created a syndicated radio show acquired by Clear Channel; started an imprint label with Sony Music; and partnered with Community Connect to create an LGBT-centric social network. Farber graduated Summa Cum Laude from the Wharton School.