The Digital Hollywood Experience

The Digital Hollywood Experience

"The Conference that Defines the Future of the Industry"


Wednesday, March 8th, 2017

12:30 PM - 1:45 PM

Session A: Grand Ballroom (4th Floor)

Media and Entertainment Strategies - The Multi-Platform Brand - Video/TV, Magazines. News & Music - The Merger of Traditional Media and New Media

Jon Dakss, Chief Digital Officer, Epix

Mark Turner, NY VP Head of Alternative/Reality and Digital Media, Abrams Artists Agency

Fabian Birgfeld, founder and partner, W12 Studios

Eric Korsh, President, Mashable Studios

Robert Rodriguez, CEO, Natcom

Bernard Gershon, President, GershonMedia

Terry S. Bienstock, CEO, Mobilactive Media, LLC., Moderator


Jon Dakss, Chief Digital Officer, EPIX: Jon leads the EPIX digital team in continuing to build industry-leading digital products, advancing the user experience, and collaborating with distribution partners to pioneer authentication across devices and platforms.  Launched in October 2009, EPIX pioneered the development and proliferation of “TV Everywhere” and it was the first premium network to provide multi-platform access to its content online at and to launch on Xbox, PlayStation®, Android phones and tablets, and Roku® players. EPIX is also available across Chromecast, Apple® iPhones® and iPads®, Android TV and more. Jon joins EPIX from NBCUniversal where he was most recently Vice President of Media Labs, a corporate technology division dedicated to leading innovation across all of the company’s areas of business.  Jon led a cross-functional team responsible for a diverse set of projects including Interactive and Social video, Metadata-powered Video Search and Discovery Experiences, “360-degree” video and Virtual Reality, Next-Gen EST movies and advanced Connected TV and Set-top Box Apps.  Before helping found Media Labs, Jon led NBCU’s Converged Media team, responsible for stewarding NBCUniversal’s and Comcast’s partnerships with its Social TV investment portfolio and led the companywide production of 1,000+ synchronous enhanced television events across multiple platforms. Prior to joining NBCUniversal Jon was Co-Founder and Chief Technology Officer of WatchPoint Media, a global interactive media product company.  WatchPoint was acquired by GoldPocket Interactive, where Jon led product deployments with Time Warner Cable, Cablevision, Comcast, DISH Network and BellExpressVu prior to GoldPocket's acquisition by Ericsson.


MARK TURNER, NY VP Head of Alternative/Reality and Digital Media, Abrams Artists Agency: Mark Turner joined Abrams Artists Agency in November of 1993 as an assistant in the commercial department.  After two and a half years, he became an agent and created the Host/Broadcast Division. Over the last two decades Mark has represented top tier on air talent and producers in all aspects of non-fiction television and the web.  Having worked with every major broadcast network, cable network, and syndicator, his department has morphed and broadened into Alternative Programming.  He currently represents credentialed experts, docusoap personalities, spokespersons, and digital influencers.  Mark’s primary focus is pitching & selling television programming and procuring & negotiating branded content deals for influencers.


Eric Korsh is Mashable's President of Mashable Studios, which is the company’s dedicated division that produces and distributes original digital video content for both its community and brand partners. Eric joined Mashable in June 2015 and prior to joining the company was the SVP, Brand Social & Content for DigitasLBi, leading development of original and partnered digital brand social and content strategy for Digitas clients. Prior to Digitas, Eric spent 25 years as a producer of episodic television, TV commercials, feature and documentary films, and music videos. He was formerly chief operating officer of Scout Productions, creators and producers of Emmy winning Queer Eye for the Straight Guy and other episodic TV series for ABC, Lifetime, CBS, ABC Family and MTV, etc. As a TV Commercial Executive Producer, he worked with Oscar winners Errol Morris, Robert Richardson and Hank Corwin on projects across the globe. He co-founded a motion picture camera rental company and sound stage that have been in business for over 20 years. Eric has an undergraduate degree from Boston University, and graduate degrees from Boston University (MBA) and Harvard University (MPA).


Bernard Gershon is currently the President of GershonMedia, a global entertainment, media and technology strategy practice founded in 2009. Mr. Gershon served on the Board of SpotX, the leading video advertising platform for premium publishers.  SpotX sold a majority stake to RTL in 2014 for approximately $150M.  He is also an advisor to venture-backed and startup companies including YieldMo, Vemba, Operative (sold in 2016), JW Player, IRIS.TV and Boxee (sold to Samsung in 2013).  He has been working with Accenture for four years, and most recently closed a deal for them to develop the OTT Service for Turner – a multi-year, multi-million-dollar deal covering four continents.  Mr. Gershon served as a consultant to Time, Inc. for four years, and therefore directly observed and experienced their strengths, weaknesses, culture and opportunities.  Numerous other major media companies including: Disney/ESPN, Discovery Communications, Hearst and The New York Times also count Mr. Gershon as a trusted partner.  GershonMedia also works with Fortune 100 companies to focus their strategies as the media space faces constant disruption. Bernard Gershon was formally Senior Vice President and General Manager, Corporate Strategy, Business Development and Technology, at The Walt Disney Company.  In this role, he was responsible for developing new mobile and online video businesses in the US and internationally.  Mr. Gershon was instrumental in delivering Disney/ABC content to mobile video services around the world. He created, conceived and launched the first online-only news channel, ABC News Now, in 2003. Acknowledged within the industry as a pioneer in streaming media as early as 1995, Mr. Gershon started ABC’s first streaming media internet site -- ABCRadioNet.  Mr. Gershon started the first regularly scheduled online web cast with ABC News’ Sam Donaldson and expanded that offering with the Internet-only web cast, "Political Points,” co-produced with The New York Times.  Mr. Gershon began his career as a New York radio news reporter.


Fabian Birgfeld, founder and partner, W12 Studios: Fabian Birgfeld is founder and partner of W12 Studios. The agency was founded in 2012 in London with a strong focus on media and technology. W12 Studios has developed comprehensive design systems for the big screen, delivering content across the device ecosystem and has helped shape entirely new digital content formats for markets across the globe. W12 Studios' clients include Intel, Microsoft, NOS, Red Bull, Vodafone, BBC, Samsung, WatchWith, Beamly, Shazam, Verizon, and Okko among others.  Beforehand Fabian worked at frog design, Method and the BBC where he led the design teams for iPlayer, BBC News, BBC Sport and 2012 Olympics. Fabian has taught design and theory at Princeton University, Syracuse University and NJIT. His art and designs have been frequently exhibited in the US and Europe and won numerous awards. Born and raised in Germany, Fabian holds a BA in Economics from Harvard University and a graduate degree in Architecture from Princeton University.


Robert Rodriguez, CEO, Natcom: A 30 year seasoned expert in the area of entrepreneurial business leadership in the fields of marketing and multi-media content for large platforms such as broadcast television stations, internet sites, telecom companies and other digital organizations throughout the world. Robert brings a wealth of knowledge and expertise in content related to health, tourism, technology, e-commerce and social media for the new challenges and opportunities of modern times. He has managed complex acquisitions and work force integrations in the U.S., the Caribbean as well as international regions such as Asia, Latin America and Europe. Currently Robert is the CEO of Natcom Global, a multi-platform video content producer and distributor. Natcom is one of the leading fact based short form content producers and distributors in the U.S. Natcom clients include nearly 75 broadcast stations in the U.S., 1,000 Internet sites around the world, international telecom operators and Fortune 500 companies. Some of Natcom clients include CBS, Disney/ABC, AOL/Verizon, Citibank, Baidu, Humana, the United States Department of Homeland Security and the Department of the Treasury, to name a few. In addition to his overall responsibilities he is also responsible for acquisitions and international expansion that includes establishing operations for Natcom in Asia, Europe, Latin America and the Caribbean. Prior to Natcom, Robert was the CEO of NPN Media, a company he and other investors acquired from NBC Universal. NPN produces and distributes fact based news related segments to broadcast stations as well as digital outlets in the U.S. NPN became part of Natcom in 2014. Before NPN, Robert co-founded and was CEO of National Communication LTD (NCL) where he successfully attained an Inc.500 ranking twice. (fastest growing privately held companies in America) NCL is a diversified marketing communications agency that has developed hundreds of marketing and media initiatives for global companies such as Citibank, Burger King and Chevron to name a few. In addition to the private sector NCL provides or has provided strategic consultancy services to governments including the United States, regional government agencies in Spain and the government of the Islands of the Bahamas. Some of NCL’s work with the U.S. Federal Government included micro economic development research and implementation initiatives providing different federal agencies with best practices and recommendations for contracting to small and disadvantaged businesses. In 1995 NCL produced the award winning world record program, “Around the World in a Day” using an Air France Concorde to break the world aviation speed record which currently still stands.


Terry S. Bienstock, CEO, Mobilactive Media, LLC.: a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast's Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country's leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast's state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics