The Digital Hollywood Experience

The Digital Hollywood Experience

"The Conference that Defines the Future of the Industry"

 

Wednesday, March 8th, 2017

12:30 PM - 1:45 PM

Session A: Grand Ballroom (4th Floor)

Media and Entertainment Strategies - The Multi-Platform Brand - Video/TV, Magazines. News & Music - The Merger of Traditional Media and New Media

Jon Dakss, Chief Digital Officer, Epix

Mark Turner, NY VP Head of Alternative/Reality and Digital Media, Abrams Artists Agency

Adam Ostrow, Chief Strategy Officer, Mashable

Robert Rodriguez, CEO, Natcom

Bernard Gershon, President, GershonMedia

Xavier Kochhar, Founder and CEO, The Video Genome Project® a Division of Hulu

Terry S. Bienstock, CEO, Mobilactive Media, LLC., Moderator

 

Jon Dakss, Chief Digital Officer, EPIX: Jon leads the EPIX digital team in continuing to build industry-leading digital products, advancing the user experience, and collaborating with distribution partners to pioneer authentication across devices and platforms.  Launched in October 2009, EPIX pioneered the development and proliferation of “TV Everywhere” and it was the first premium network to provide multi-platform access to its content online at

EPIX.com and to launch on Xbox, PlayStation®, Android phones and tablets, and Roku® players. EPIX is also available across Chromecast, Apple® iPhones® and iPads®, Android TV and more. Jon joins EPIX from NBCUniversal where he was most recently Vice President of Media Labs, a corporate technology division dedicated to leading innovation across all of the company’s areas of business.  Jon led a cross-functional team responsible for a diverse set of projects including Interactive and Social video, Metadata-powered Video Search and Discovery Experiences, “360-degree” video and Virtual Reality, Next-Gen EST movies and advanced Connected TV and Set-top Box Apps.  Before helping found Media Labs, Jon led NBCU’s Converged Media team, responsible for stewarding NBCUniversal’s and Comcast’s partnerships with its Social TV investment portfolio and led the companywide production of 1,000+ synchronous enhanced television events across multiple platforms. Prior to joining NBCUniversal Jon was Co-Founder and Chief Technology Officer of WatchPoint Media, a global interactive media product company.  WatchPoint was acquired by GoldPocket Interactive, where Jon led product deployments with Time Warner Cable, Cablevision, Comcast, DISH Network and BellExpressVu prior to GoldPocket's acquisition by Ericsson.

 

MARK TURNER, NY VP Head of Alternative/Reality and Digital Media, Abrams Artists Agency: Mark Turner joined Abrams Artists Agency in November of 1993 as an assistant in the commercial department.  After two and a half years, he became an agent and created the Host/Broadcast Division. Over the last two decades Mark has represented top tier on air talent and producers in all aspects of non-fiction television and the web.  Having worked with every major broadcast network, cable network, and syndicator, his department has morphed and broadened into Alternative Programming.  He currently represents credentialed experts, docusoap personalities, spokespersons, and digital influencers.  Mark’s primary focus is pitching & selling television programming and procuring & negotiating branded content deals for influencers.

 

Adam Ostrow - Chief Strategy Officer, Mashable: Adam Ostrow is the Chief Strategy Officer at Mashable, a role in which he is responsible for defining and implementing strategic initiatives across the organization. Adam joined Mashable as its second employee and Editor in Chief in 2007, a role in which he directed day-to-day news coverage, authored more than 2,500 articles and built the editorial staff from 3 to 25 employees. During his tenure as Editor in Chief, the site’s audience grew more than tenfold. Since moving into an executive position in 2011, Adam has led the development of Mashable's video program, publisher platform, branded content offerings, international expansion, and its licensing and distribution strategy. Adam has been frequently quoted by numerous major media outlets, including The New York Times, The Wall Street Journal, Bloomberg, AdAge, The Washington Post and USA Today, among many others. Adam is also a highly sought after speaker and has made presentations at TED Global, Cannes Lions, CES, SXSW Interactive, Advertising Week, Digitas NewFront and Guardian Changing Advertising Summit. He's also spoken at events for corporations including Coca Cola, Disney, Verizon, American Express, Nike, Gillette, McGraw Hill, Yahoo, PepsiCo, Hewlett Packard and BMW. His TED Talk “After Your Final Status Update” has been viewed more than one million times. Adam is a graduate of the University of Maryland, where he earned a bachelor’s degree in Journalism.

 

Bernard Gershon is currently the President of GershonMedia, a global entertainment, media and technology strategy practice founded in 2009. Mr. Gershon served on the Board of SpotX, the leading video advertising platform for premium publishers.  SpotX sold a majority stake to RTL in 2014 for approximately $150M.  He is also an advisor to venture-backed and startup companies including YieldMo, Vemba, Operative (sold in 2016), JW Player, IRIS.TV and Boxee (sold to Samsung in 2013).  He has been working with Accenture for four years, and most recently closed a deal for them to develop the OTT Service for Turner – a multi-year, multi-million-dollar deal covering four continents.  Mr. Gershon served as a consultant to Time, Inc. for four years, and therefore directly observed and experienced their strengths, weaknesses, culture and opportunities.  Numerous other major media companies including: Disney/ESPN, Discovery Communications, Hearst and The New York Times also count Mr. Gershon as a trusted partner.  GershonMedia also works with Fortune 100 companies to focus their strategies as the media space faces constant disruption. Bernard Gershon was formally Senior Vice President and General Manager, Corporate Strategy, Business Development and Technology, at The Walt Disney Company.  In this role, he was responsible for developing new mobile and online video businesses in the US and internationally.  Mr. Gershon was instrumental in delivering Disney/ABC content to mobile video services around the world. He created, conceived and launched the first online-only news channel, ABC News Now, in 2003. Acknowledged within the industry as a pioneer in streaming media as early as 1995, Mr. Gershon started ABC’s first streaming media internet site -- ABCRadioNet.  Mr. Gershon started the first regularly scheduled online web cast with ABC News’ Sam Donaldson and expanded that offering with the Internet-only web cast, "Political Points,” co-produced with The New York Times.  Mr. Gershon began his career as a New York radio news reporter.

 

Xavier Kochhar is the CEO of Structured Data Intelligence (SDI), a company whose mission is deeply rooted in the belief that the world's data should be accessible for all to use. The company is behind the Video Genome Project (VGP), which has successfully mapped (catalogued, categorized, analyzed) the hundreds and hundreds of elements (metadata) within 7.5 million+ records of professionally produced video content-film, television shows, and series, and online video. The VGP is the largest, broadest and most granular structured database of video content in the industry. The VGP and the underlying SDI structuring technology have had massive implications not only for video content curation tools (such as search, recommendation, and personalization), but also for developers, publishers, content providers, marketers, and users all over the world who utilize any form of video content. Additionally, SDI's Insights division provides analytical lens tools which it layers on top of its structured databases so that its customers can glean actionable insights relating to video content that are used to drive business decisions. Prior to SDI, Mr. Kochhar was Managing Partner of MediaLink, a strategic advisory firm operating at the intersection of the media, advertising, and technology communities. In this role, he managed and executed upon the strategic planning and business science advisory services for the company and guided clients across of number of practice areas including digital strategy, strategic partnerships, marketing communications, media reviews, organizational management and restructuring, and revenue development. As one of the early executives and part of the original leadership team at MediaLink, Mr. Kochhar helped to build the firm into the media and advertising industry's preeminent strategy and implementation firm. His clients included many top Fortune 100 advertisers, digital media and entertainment companies and publishers, as well as dozens of the fastest growing VC-backed start-ups in both Silicon Valley and Silicon Beach, including many of today's top online video studios and distribution platforms. Mr. Kochhar also worked closely with premium venture capital and private equity firms as they sourced and analyzed deals in the media, ad-tech, and content sectors. Mr. Kochhar joined MediaLink from The Walt Disney Company, where he served as one of three corporate executives within Disney©'s Corporate Alliances group dedicated solely to the procuring and developing of new, mutually value-creating strategic relationships between outside corporations and the myriad assets across all the divisions of The Walt Disney Company. By sitting in Corporate atop Disney, his role had an ability to and necessitated the pulling of resources from the respective divisions within the company Studios, Theme Parks, Consumer Products, and Media Networks (ABC, ESPN, and the various Disney cable assets) in order to work with third-party B-to-B and consumer brand companies in various aspects of strategic and/or tactical relationships. These relationships included marketing, media buys, sponsorships, promotional activity, purchasing, corporate development, joint or integrated content opportunities, or co-branded JVs. Before Disney, Mr. Kochhar was a corporate packaging agent at the William Morris Agency in Beverly Hills, the largest and most prestigious talent agency representing the entertainment industry's top creatives and content producers; and a partner for an entertainment marketing company, which extends the brands of top consumer and retail companies into the world of media by identifying and/or generating integrated marketing opportunities based on or around top entertainment properties and franchises. Mr. Kochhar was also a strategy consultant in the Media and Entertainment group for London-based L.E.K. Consulting. He began his professional career in corporate finance, after graduating from U.C. Berkeley's Haas School of Business, working as investment banker for Tucker Anthony Sutro, where his focus was mergers, acquisitions, and private placements of emerging growth and middle market companies.

 

Robert Rodriguez, CEO, Natcom: A 30 year seasoned expert in the area of entrepreneurial business leadership in the fields of marketing and multi-media content for large platforms such as broadcast television stations, internet sites, telecom companies and other digital organizations throughout the world. Robert brings a wealth of knowledge and expertise in content related to health, tourism, technology, e-commerce and social media for the new challenges and opportunities of modern times. He has managed complex acquisitions and work force integrations in the U.S., the Caribbean as well as international regions such as Asia, Latin America and Europe. Currently Robert is the CEO of Natcom Global, a multi-platform video content producer and distributor. Natcom is one of the leading fact based short form content producers and distributors in the U.S. Natcom clients include nearly 75 broadcast stations in the U.S., 1,000 Internet sites around the world, international telecom operators and Fortune 500 companies. Some of Natcom clients include CBS, Disney/ABC, AOL/Verizon, Citibank, Baidu, Humana, the United States Department of Homeland Security and the Department of the Treasury, to name a few. In addition to his overall responsibilities he is also responsible for acquisitions and international expansion that includes establishing operations for Natcom in Asia, Europe, Latin America and the Caribbean. Prior to Natcom, Robert was the CEO of NPN Media, a company he and other investors acquired from NBC Universal. NPN produces and distributes fact based news related segments to broadcast stations as well as digital outlets in the U.S. NPN became part of Natcom in 2014. Before NPN, Robert co-founded and was CEO of National Communication LTD (NCL) where he successfully attained an Inc.500 ranking twice. (fastest growing privately held companies in America) NCL is a diversified marketing communications agency that has developed hundreds of marketing and media initiatives for global companies such as Citibank, Burger King and Chevron to name a few. In addition to the private sector NCL provides or has provided strategic consultancy services to governments including the United States, regional government agencies in Spain and the government of the Islands of the Bahamas. Some of NCL’s work with the U.S. Federal Government included micro economic development research and implementation initiatives providing different federal agencies with best practices and recommendations for contracting to small and disadvantaged businesses. In 1995 NCL produced the award winning world record program, “Around the World in a Day” using an Air France Concorde to break the world aviation speed record which currently still stands.

 

Terry S. Bienstock, CEO, Mobilactive Media, LLC.: a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast's Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country's leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast's state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics