The Digital Hollywood Experience

The Digital Hollywood Experience

"The Conference that Defines the Future of the Industry"

 

Wednesday, March 8th, 2017

12:30 PM - 1:45 PM

Session B:  Prague Room A, 3rd Floor

Advertising and Brands in VR-AR-360 Video – from Mobile & Immersive to Out-of-Home, Retail & Experiential

Brian Lovell, CEO, RED Interactive Agency

Greg Bond, SVP, Licensing, Blend Media

Eduardo Yeh, Co-Founder, CEO, Selvz LLC

Scott Marden, Chief Marketing Officer, Captivate

Justin “jb” Bolognino, Chief Experience Officer, META.is

Dennis Adamo, COO & Commercial Director, SpaceoutVR, Inc.

Rick Howe, Consultant, Cable Pioneer, Moderator

 

Rick Howe, Consultant, Cable Pioneer: Rick Howe provides consulting services to the video industry, specializing in the positioning (and re-positioning) of companies in the advanced television space, as well as providing business and product development services. He is a Cable Pioneer, class of 2011, having worked with both ATC and Showtime Networks in their formative years. Rick is frequently called on by companies, from the very large to the very small, to

organize and run custom in-house "workshops" to help senior management gain perspective on the rapid changes in the television space. His goal in these sessions is not to simply convey information; it is to create understanding of the nuances of this rapidly evolving business, so that the workshop participants can see through the screaming headlines about the business and concentrate on the underlying movements. Rick also moderates and speak on industry panels, and writes a column, published by Tracy Swedlow's itvt.com newsletter, under the name "The iTV Doctor." He tries to provide his morning guests with a "good read" about the interactive television business, featuring the companies and the people who drive the business, and sometimes digging into a particular topic that appears to be a tipping point.

 

Brian Lovell, Founder/CEO, Red Interactive Agency: Brian Lovell is a veteran of the digital industry. He is the founder of RED Interactive Agency, a client-focused and results-oriented digital agency, and is responsible for the company’s overall vision, strategy, culture and operations. Brian has an extensive background in digital strategy, design and technology, and has cultivated deep, long-term partnerships with a wide variety of global brands. Brian is committed to staying on the forefront of the latest trends and emerging technologies, and continues to expand and evolve RED's capabilities based on the changing needs of the industry and his passion for innovation. In 2013, he launched RED's internal game studio, RED Games, which has since created and launched nine award-winning mobile games into the market. Brian has been a featured speaker at several tech conferences and events such as Digital Entertainment World, TIFF, LA Games Conference, Disrupt Tech LA, Silicon Beach Fest, Collision, and Brand X, among others, and continues to be an ongoing contributor to the digital industry.

 

Scott Marden, Captivate’s CMO, is a seasoned marketing, strategy and media executive. For 20 years he has specialized in driving revenue for media sales groups by consultatively using research, data, creative and content services.  Since joining Captivate in 2009, Marden has helped the company develop its leadership position as a digital video media network with data-driven targeting and thought leadership. In his time at Captivate he has built a world-class/sales-oriented Marketing organization, spearheaded product innovation, developed the nation’s leading workplace research panels, and enhanced digital place-based metrics and reporting. Under his leadership as CMO, Captivate’s marketing-driven products and services helped drive over $5 million in incremental revenue.  Specifically, new products have grown by over 15%, content sponsorship revenue has risen by 20%, and research-related content has increased 30%.  In addition, revenue from digital integration with cross-device retargeting has grown by 38%. Prior to Captivate, Marden spent 12 years at Vertis Communications where he was on the forefront of developing research platforms to help clients measure media effectiveness and understand consumer behavior. Marden has been a featured thought-leader at several tech conferences and trades shows including Advertising Week NY, DSE, International Mass Retailers Association, AdTech, Daily-DOOH and more.

 

Dennis Adamo, COO & Commercial Director, SpaceoutVR, Inc.: As Co-Founder, COO & Commercial Director, Dennis’ role is to define, strategize, structure, commercialize, focus on corporate and capital formation of  SpaceoutVR, Inc. Dennis is a 20 year Experienced Digital Marketing and Media Executive. Dennis has a global portfolio of experience with start-ups to Fortune 500 companies. Prior to co-founding SpaceoutVR, Inc., he was the Director of Digital Marketing for LG Ad in Russia and prior to that, Yahoo! EMENA, Global Business Development for Russia/CIS, Access, JIPPI/LIAKA Mobile, SibirGas, ABRI, LLC, Newtek Business Services, Vision Consulting, Prodigy, ICON CMT, Dennis is a co-founder of Pseudo Programs, Inc, Wicked Wireless LLC, Edumasters LLC., Venturehighway.com Inc., and other internal start-ups in large companies, joint ventures, mergers, etc.  Dennis has raised over $50 million in VC funding spanning over 10 Startup companies.

 

Justin Bolognino, Founder + CEO, META: The Art of Being There: Justin Bolognino’s (the “g” is silent) endeavors are threaded by experiential, real-time design and technology focused on revealing hidden human connections. The “Synchronicity Architect” is Founder and Creative Director of The META Agency, Learned Evolution, and #FEED powered by Twitter and was Creative Director at Brooklyn Bowl from its inception. On April 1st, 2014 Bolognino and both companies were acquired by SFX Entertainment, where Justin served for over a year as Creative Director of SFX. As of May 1, 2015, Bolognino left SFX and re-gained control of META and is currently scheming to grow it again as a fully independent company. Learned Evolution, born in 2006, was a creative digital agency that specialized in multidisciplinary design, social media marketing, and tech-savvy experiences. Learned Evolution’s signature event is  #FEED powered by Twitter. First launched in 2011 at SXSW, #FEED brings social media to life in real time with interactive art, @NIGHT parties, daytime summits, and health and wellness activities. LE is currently on ice until it finds its next evolution. The META Agency represents a growing roster of visionary artists creating momentous experiences using interactive installation art, projection and LED design, visual design, and VR, holographics, and more.  Learned Evolution was first retained by Brooklyn Bowl in 2007, where Bolognino crafted a unique marketing and design strategy that favored social media over traditional advertising—a move that, upon the venue’s opening in 2009, launched Brooklyn Bowl as a celebrated institution. In 2011, Brooklyn Bowl was the 10th most searched Google keyword in the NYC metro area, and is has grown into a national brand with Brooklyn Bowl Las Vegas and Brooklyn Bowl London now in full swing.  Justin made his foray into media quickly after graduating Magna Cum Laude Bachelors of Science in Rhetoric, Communications and Eastern Philosophy from Northeastern University in 2002.  His first big job was Associate Producer of the documentary film “The Wetlands Preserved,” profiling the legendary TriBeCa nightclub. Soon after in 2004, at 24, he became Production Manager for global digital film hub RESFEST.  In 2006, Bolognino was festival director for the Green Apple Film Festival at the American Museum of Natural History & produced Jonathan Levine Gallery’s “Ruas de Sao Paulo” launch campaign. He also produced Tomorrow Unlimited’s “Creators Series” of interactive art, live music in early 2007.  Bolognino’s endeavors attract large clients such as Twitter, Samsung, Vimeo, Android, Lincoln Motor Co, Ralph Lauren, and more, but his business philosophy does not reflect a “bigger is better” mentality.  As small companies, Justin’s ventures pride themselves on producing complex projects while maintaining the flexibility to evolve and redefine the relationship between art, technology and culture. Bolognino currently lives in Brooklyn with wife Elizabeth, daughters Chloe and Francesca, and dog Charlotte Mingus.

 

Greg Bond, SVP, Licensing, Blend Media: Greg is an expert at licensing and monetizing content of all types, from premium sports content to viral UGC and now 360° video and VR content.  He has helped some of the world’s largest advertisers and media companies navigate the creative and legal pitfalls across every modality of video distribution and consumption imaginable.  In his role at Blend, Bond is responsible for developing and growing an online content marketplace for Brands and Publishers who are looking to leverage the deeper audience engagement that immersive content offers.  These media partners rely on Blend for the world’s largest library of premium 360° Video/VR films, available to license for use in campaigns across social media, Virtual Reality headsets and WebVR.  Blend also runs a global network of expert 360° Video Creators that can be activated through its online Creator Marketplace.  Blend has also developed a 360° ad experience within a customizable WebVR environment, called ‘360STORIES’, that delivers an engaging and shareable ad format, scalable across all social networks.  Blend Media also hosts the largest 360° Videos page on Facebook at www.facebook.com/360vidz and regularly activates campaigns to an engaged audience.

 

Eduardo Yeh, Co-Founder, CEO, Selvz; Eduardo Yeh was co-founder/President of iPing, Inc., and co- inventor of Integrated, interactive telephone and computer network communications system, which served as the basis for iPing's time sensitive notification platform. iPing pioneered the ubiquitous notification/messaging services by marrying the Internet with PSTN. Its highly publicized product that aimed to "humanize" notification, Mr.Wakeup drove the success of iPing, culminating with its acquisition by eCal Corporation in early 2000. After the acquisition, Mr. Yeh assisted Uproar CEO, Mr. Kenneth Cron, in the incubation of a wireless gaming joint-venture in Japan. In mid 2000, Eduardo joined the team at Innotive Inc., a South Korean company, pioneer in touch based interface authoring and development solutions. Eduardo helped establish the US subsidiary of Madhouse Inc, world's renown anime studio (Vampire Hunter D, Animatrix), and adapted Maple Story, one of the most popular free-to-play online game property by Nexon into a 25 episodic anime series. From 07~09, Eduardo made a seed investment in Conatus Energia Ltda., a clean and renewable energy (wind and small hydro) development startup, worked with the founders to help them raise strategic angel financing. In 2011, Eduardo co-founded his current startup, Selvz.