The Digital Hollywood Experience

The Digital Hollywood Experience

"The Conference that Defines the Future of the Industry"


Wednesday, March 8th, 2017

2:15 PM - 3:30 PM

Session B: Prague Room A, (3rd Floor)

Branded Entertainment Marketing - Across Platforms - Leveraging Image, Content and Celebrity

Breaking through the competitive cacophony vying for consumers' attention is more daunting than ever. Find out how the industry's TV, music, mobile, film and broadband marketing/creative teams are reinventing the world of entertainment, branding and marketing, with impressive results.

Sebastian Saldarriaga, Associate Director of Social Media Marketing, Huge

Andy Marks, President, Marks Entertainment + Media

Dan Ratner, Executive Chairman and co-founder, Public Good

Evan Fleischer, EVP of Brand Partnerships and Business Development, Believe Entertainment Group

Eric Murphy, CEO, Pop2Life

David Baldwin, founder, Baldwin&, Raleigh

Moderator - David Leibowitz, Managing Partner, CH Potomac

Sebastian Saldarriaga is an Associate Director of Social Media Marketing for Huge where he leads social strategy and integration for the agency’s clients. Sebastian has an extensive background in social / digital media from his experience at the globally recognized brand, Michael Kors. His focus was primarily on international markets and social marketing integration, tapping into emerging and innovative trends while maintaining leadership of the brand in the social space. Prior to Michael Kors, Sebastian worked at 360i as a community manager where he played an integral role in the now-infamous Oreo ‘Blackout’ tweet. Due to his work on Oreo, Sebastian has received several awards including Clio and Cannes Lions. He is based in New York City, originally from Bogota, Colombia and has a BA degree from Tulane University.


Andy Marks is an accomplished business and creative executive, entrepreneur and recognized leader in branded entertainment, helping marketers and content creators find the common ground that leads to great brand storytelling. He is co-founder and Partner of Grasshopper + Marks Productions, a new production company focused on producing Content with a ConscienceTM -- issue-based, artistic storytelling directed by a roster of award winning filmmakers, and distributed worldwide across multiple platforms. He is also President of Marks Entertainment + Media, a strategic consultancy and production company through which he advises clients on a range of issues, and makes strategic investments in companies at the intersection of branding, entertainment, media and technology. Clients and investments include CBS, Olson Engage, Velocidi, Epic Magazine, Lorne Michaels’ Broadway Video Entertainment, Above Average, BRaVe Ventures, and Turner Networks. Before G+M and MEM, Marks was GM and co-founder of MATTER, a leading entertainment, sports and experiential marketing agency, and subsidiary of Edelman, the world’s largest Public Relations firm, which is now United Entertainment Group, a DJE Company. There he developed entertainment marketing strategies, and produced award winning branded entertainment content for leading global brands including Brita, Clorox, Quaker, Johnson & Johnson, Dove, Pepsi, GlaxoSmithKline, Symantec, Phillips Van Heusen, and Activision. Marks has a passion for, and a proven track record in, helping clients reach mainstream consumers with healthy living, sustainability, and CSR messages via entertainment and media, including CBS EcoMedia, a “green” media company, on development of its TV partnerships and sponsorship outreach strategy, as well as content and talent strategies for the launch of its charitable giving app, Viewers to Volunteers (V2V), and Charity Champions League. He co-produced the “One to One Global Forum” at the NY Public Library; co-founded the “Green Apple Festival,” the world’s largest Earth Day music festival; and executive produced the LOHAS Forum, the sustainable business and healthy lifestyles conference for Gaiam. Prior to co-founding MATTER, Marks headed brand partnerships at Hypnotic, a multi-media production company backed by Universal Pictures, and home to director Doug Liman (“Bourne Identity,” “Mr. and Mrs. Smith”). There he launched such pioneering branded entertainment programs as Reebok’s Cannes Gold Lion award-winning “Terry Tate, Office Linebacker,” and the “Chrysler Million Dollar Film Festival.” Prior to Hypnotic, he was Director of Sales and Sponsorships at the Hollywood Stock Exchange. He is a sought after speaker at such industry forums as NATPE, Paley Center for Media, CES, Digital Hollywood, Videonomics Summit, Streaming Media East, and Advertising Week, and is a member of the board of advisors for the Hollywood Advertising Upfronts. He holds a B.A. from Colgate University and resides in New York City with wife Nanette and their two children.


Dan Ratner is Executive Chairman and co-founder of Public Good, which helps people find, connect with and support organizations working on the causes they care about. Prior to Public Good, he was Director of Development helping to build the technology team for President Obama‘s 2012 reelection campaign. Before the campaign, Dan served as co-founder and COO/CTO at Sittercity, the nation’s largest service dedicated to helping parents find quality childcare online. In addition to his startup and campaign work, Dan is on the boards of Open Books, a Chicago literacy organization and Fulcrum Point New Music Project. He’s also an impact investor and serves on the board of Impact Engine, an accelerator and early stage investment fund for impact business. When not working, he loves to write and has published two non-fiction books on nanotechnology and is working on an upcoming novel. He lives in Chicago with his wife Genevieve Thiers and their amazing twin sons Ari & Leo.


EVAN FLEISCHER, Executive Vice President of Brand Partnerships and Business Development, Believe Entertainment Group: Fleischer is executive vice president of brand partnerships and business development for Believe Entertainment Group, where he leads the New York City-based digital entertainment company’s key brand partnerships and distribution execution, developing new ways for brands to leverage the company’s content and media platforms. Among the blue-chip brands and distributors Believe Entertainment Group has worked with are Campbell’s, Progressive, Intel, Sprite, Nike, U.S. Army, YouTube, Hulu, Twitter and Xbox. Fleischer’s strategic thinking and industry perspectives enable him to leverage Believe Entertainment Group’s premium content - including original shows with LeBron James, DJ/producer Tiësto, comedian/actor Jay Mohr, actress Tia Mowry, and HGTV’s Sabrina Soto - and distribution platforms to benefit the company’s brand partners. Fleischer was formerly VP of integrated marketing and branded entertainment for SundanceTV, where he was responsible for creating dynamic, multi-platform sponsor partnerships and ad sales opportunities for the network; before that, he served as senior partner at MEC Entertainment, developing and producing original TV series, digital media, films and more. Previously, he was VP of marketing and promotions at IFC where he conceived, developed and launched the IFC Media Lab, a digital portal for cultivating the best in user-generated independent film. Additionally, he was VP of branded entertainment at and director of ad trade marketing at Fuse TV. Among the premium brands he has partnered with are Jaguar, Pernod Ricard, Bacardi, Diageo, BMW, Canon, AT&T, Subaru, Hyundai, Experian, Chase, AT&T, IKEA, Citi,Colgate-Palmolive, Hill's and Campbell's. Fleischer is based in NYC.


Eric Murphy – CEO and Founder of Pop2Life and Ribyt: From a very young age Eric Murphy’s mission was to do things differently, be creative, and be ahead of everyone else.  Between his dream of being an architect and his love of music, Eric was constantly coming up with business ideas and pursuing them.  This wasn’t just a kid playing the role of an entrepreneur.  This was a kid with the drive to actually become one. It was at age 16 when Murphy got his first “break” as a DJ on KISS-FM, the big Top 40 radio station in Albuquerque, New Mexico. He went on to become a highly rated DJ and radio programmer at radio stations across the country including the iconic Z100 in New York.  After ten years in radio, Eric pursued his dream job at a record label, taking a Regional Marketing Manager position based in Detroit.  After less than a year on the job, he was promoted to a National Director position in New York City and soon after, Vice President of Marketing & Promotion. He was 27, and the youngest senior executive in the company.  While others in the music industry were focused on wining and dining radio programmers and asking for “favors”, Murphy was busy creating thoughtful, large-scale, experiential events that built consumer awareness and drove airplay and record sales for RCA artists.  Murphy played a vital role in breaking global superstars like *NSYNC, Dave Matthews Band, Christina Aguilera, Kelly Clarkson, and the Foo Fighters. In 2003, when the music industry started to falter, Murphy’s entrepreneurial dreams became reality when he turned down multiple music industry jobs and risked everything to found (and fund) Pop2Life, a NY-based experiential marketing and music agency. The company’s mission was fusing pop culture, technology and music to create immersive and entertaining experiences for some of the biggest brands in the world.  Over the course of its thirteen-year history, P2L has worked with Disney, HGTV, Sony Music, iHeart Media, MTV, Comedy Central, Universal, Cartoon Network, Dreamworks, Food Network, NBC and many more impressive clients. In the midst of Pop2Life’s success, Eric actually took on one of the biggest challenges within the events industry: the inefficiency (and pain) of using spreadsheets to manage events, and specifically guests attending events.  He spent several years designing and developing an internal solution using technology to create efficiencies and improve a guest’s experience.  This solution evolved and improved as Pop2Life used it for huge, complex events.  Ultimately this led Eric to start a brand new company called Ribyt, and re-build the product from scratch using the latest technology. So, Eric’s road tested prototype used by Pop2Life was the impetus for the first cloud-based event guest management software designed specifically for destination management, incentive travel, VIP/corporate hospitality and special events.  In July of 2016, after two years in development, the new platform was launched and has already secured multiple clients including iHeart Media, Capital One, Bell Media Canada, AMC and several event companies. On a personal note, Eric lives in Basking Ridge, New Jersey with his wife Rebecca and children Evan and Savannah. His obsession with being ahead of the curve translates into his personal life as he is always the guy that wants to try everything first, especially in technology!  Yes, he drives a Tesla.


David Baldwin, Lead Guitar, Baldwin&, Raleigh, Brand Master, Ponysaurus Brewing: One of the most awarded copywriters and creative directors working in the advertising business today, David Baldwin is the founder of Baldwin&, Raleigh, named Ad Age’s Small Agency of the Year after only three years in business. A former chairman of the One Club in NYC, David was also an executive producer for the Emmy-winning film, Art & Copy, and an associate producer for “The Loving Story,” which won an Emmy and a Peabody Award. His advertising work has been recognized by The One Show, Cannes, D&AD, the Clios, the Effies, the Andy Awards, the MPA Kelly’s, Communication Arts and more.  David’s work and writings have been featured in numerous publications and college textbooks on advertising. He founded Baldwin& in 2009. In 2013, David also cofounded the Ponysaurus Brewing Co. where he serves as Brand Master.


David E. Leibowitz is Managing Partner of CH POTOMAC, working at the intersection of entertainment, media and technology and focused on bringing new innovative ways for people to enjoy and experience content.  David brings many years of experience in business, law and policy issues facing the entertainment, new media, CE and IT industries.  Among other activities, David is a Senior Advisor to Gibson Brands (parent company of such iconic brands as Gibson Guitar, Baldwin, Onkyo, Philips Home Entertainment and TEAC); Co-founder and Chairman of Sir Groovy (an award-winning solution for creating enhanced search metadata for musical recordings); Co-Chairman of Golden Shores Enterprises (a marketing and advertising technology firm that utilizes point of sale consumer data to deliver hyper-local digital advertising and lifestyle content across multiple digital platforms); and Chairman of Moonrider (an interactive advertising and content generation company whose platform is used to create engaging “magnetic” HTML5 and iOS experiences for tablets, smartphones, and other interactive devices).  David also serves as a member of the CEO Advisory Board of The Silverfern Group (a merchant bank specializing in buy-side M&A opportunities) and as Chairman of the Advisory Board of FIGHTER Interactive (a transmedia strategy and marketing services company for celebrities and brands).  In recent years, David has served as an Advisor to The SingTel Group (Asia’s leading provider of telecom, data and media services in 25 countries); as a Senior Advisor to Motorola Mobility; as Chairman of EZMO (one of the early cloud-based music social network and storage locker services operating in Europe); as Executive Vice President of Gotuit Media (a leading provider of premium metadata based video tools – since acquired by TiVO via Digitalsmiths); and as an Advisor to others in the content and technology industries.  Earlier in his career, David co-founded and served as Chairman and Co-CEO of Verance (the preeminent audio watermark technology provider used by the motion picture, music, CE and IT industries to protect, manage, and monitor the use of audio and audiovisual content); was Executive Vice President and General Counsel of the Recording Industry Association of America; was a partner in the Washington, D.C. law firm Wiley & Rein; served as Policy Planning Advisor to the Register of Copyrights for the U.S. Copyright Office; and as an adjunct Professor of Law at the University of Miami Law School, and at the Communications Law Institute of the Columbus School of Law (Catholic University).