The Digital Hollywood Experience

The Digital Hollywood Experience

"The Conference that Defines the Future of the Industry"


Wednesday, March 8th, 2017

3:45 PM - 5:00 PM

Session B: Prague Room A, (3rd Floor)

Merging Content with New Technologies: From Content Reinvention in Mobile to Virtual Reality

Gregory Gilderman, Global Head of Digital Video, The Weather Company, an IBM Business

Andrea Palumbos, Senior Producer, Sesame Workshop

Lynn Rogoff, founder, AMERIKIDS USA

Randy Ross, Co-founder & CEO, Cinematique

Jon Kurland, Entertainment Attorney, Sloss Eckhouse LawCo

Micah Ainsley Patrick Brown, President, CEO & Founder, Inc

Michael Goodman, Director, Digital Media Strategies, Strategy Analytics, Moderator


LYNN ROGOFF , FOUNDER AND CEO, AMERIKIDS USA: Rogoff, founder of, AMERIKIDS USA ( is launching our VR 3D Endanger! game series for Razer’s Open Source Virtual Reality (OSVR) and . Samsung VR,. Now you can take action by playing our Endanger! game to end Endangered Species

from extinction. Endanger! is the first 3D VR/mobile/PC game to virtually and socially find & save endangered species and their habitats. Experience their habitat loss and poachers traps from the animal’s point of view, immersing in forests and jungles, around the planet. Presently, we are developing an Endanger VR strategy game ; (   to engage players, in social media activism and branding while immersing  them in green planet issues. AMERIKIDS USA® began EndangerVR to design VR games focusing on conservation, environmentalism and social media engagement, connecting gamers worldwide to make change. Dr .E.O Wilson and Dr. Stewart Pimm, renowned Conservation Scientists organization, Saving ( ), have partnered with us to enable citizen conservationists to become pro- active, globally. The EndangerVR! vision is on  Facebook, Flipboard, Twitter, Google+, Instagram, Tumbler and Linkedin. We design VR games that are both illuminating and entertaining, focusing on 36 endangered species, worldwide. AMERIKIDS USA ( been in the game production business since the 1990's.  AMERIKIDS was awarded a prestigious challenge grant from ORACLE Corporation to produce a prototype of the  AMERIKIDS interactive, live action  game series. We raised $1.5 million in 1996 to become the flagship product for the launch of McGraw Hill Home Interactive ( .  AMERIKIDS USA'S    Pony Express Rider was the flagship product to launch the new division of McGraw-Hill Education.  This game, Pony Express Rider ( won numerous awards ( and outstanding reviews


Andrea Palumbos is a two-time Emmy Award winner, and a four-time Emmy-nominated creative producer with over fourteen years of experience telling stories via fun, engaging, insightful video, audio and interactive content for adults and children. In 2008 Andrea joined Sesame Workshop as a creative producer pitching, developing, writing, directing, editing and launching transmedia videos, games and apps with story arches that crossed platforms. She has made content for the Sesame Street YouTube channel (helping reach almost three billion views and over two million subscribers) and the Sesame Street podcasts (tripling our streams in six months). While at Sesame Street, she has teams in strategy and programming to develop a cohesive story to promote and drive views for content spanning on-air, digital platforms and social media. In 2015 she began supervising the digital arm of Sesame Street's International co-productions to build their brands and expand mobile reach for underserved populations across the globe. As a life-long performer and comedian, connecting with people and telling stories is her passion. She launched her own podcast called Sunday Salon in January 2016, hosting conversations about life and how to enjoy it more. Find it on iTunes and Soundcloud!


Randy Ross - Co-founder & CEO, Cinematique: Randy Ross is a product visionary and an advocate of new and emerging media formats. He started his career as a designer at McCann, where he worked on several key projects for General Motors and Coca-Cola. He later moved to Los Angeles to direct commercial video content for major brands & agencies, overseeing creative and developing new storytelling techniques through the use of technology. After recognizing the need for a richer, more immersive video format, he founded Cinematique, a proprietary technology that allows viewers to interact with anything they see in video. He currently serves as CEO, where he is responsible for product and design, changing the way the world experiences video.


Gregory Gilderman, Global Head of Digital Video, The Weather Company, an IBM Business: As the global head of digital video for The Weather Company, an IBM Business, Greg Gilderman is responsible for developing and executing the video strategy for The Weather Channel brand (does not include cable network). He is based in New York and reports to Neil Katz, editor-in-chief and senior vice president of global content. During his tenure at Weather, Gilderman oversaw the launch of the company’s digital-first production team and studio - a unit that produces over 30 original videos per day for The Weather Channel app,, international partners, as well as across multiple Facebook channels. Under his guidance, video views have surpassed over 2 billion annually on The Weather Company’s digital properties, with an additional 500 million per month on Facebook. Gilderman is also charged with expanding Weather’s audience through compelling long-form and premium video content. In just two years, the long-form and premium video projects have won some of the highest honors in journalism, including a 2015 Emmy Award, the George Polk Award, the IRE Medal, and National Press Club Online Journalism Prize. Gilderman joined The Weather Company in 2013 from The Daily Beast, where he was a founding editor. At The Daily Beast, he programmed and oversaw all aspects of original and aggregated video, including live streaming video. He has also held roles at (the digital home of the Philadelphia Inquirer and Philadelphia Daily News), Conde Nast’s, Philadelphia Magazine, PBS Frontline, Cosmopolitan Magazine, and New York Press. Gilderman holds a bachelor’s degree in history from Temple University and a master’s degree in journalism from Columbia University.


Jon Kurland is an entertainment attorney at Sloss Eckhouse LawCo LLP. His transactional practice includes structuring and negotiating a wide variety of deals across film, television, branded entertainment, and virtual reality for producers, production companies, financiers, writers and directors. Kurland advises clients during all phases of development, financing, production and distribution of projects.  He also advises award-winning recording artists, composers, and other music industry clients regarding all aspects of their careers. He serves on the Board of Directors of No Longer Empty, a New York-based non-profit dedicated to orchestrating site-specific public art exhibitions in under-served communities. Kurland holds a B.A. (summa cum laude) from the University of Pennsylvania, and a J.D. from Harvard Law School.


Micah Ainsley Patrick Brown, President, CEO & Founder, Inc.: Micah has worked as a senior level technology consultant and manager within the insurance industry for Aon and has worked in commercial, retail and investment banking at Barclays and within media technology for Viacom and NBC. Micah specialises in applied artificial intelligence from a product perspective - specifically experimental data-driven psychology, mixing machine learning and AI from a theoretical and practical perspective and using the power of both of those tools to understand people's behaviour in relation to digital media - with a specific focus on semantic analysis based feature space reduction, Micah also previously founded Filmfundr a AI driven film marketplace.


Michael Goodman, Director, Digital Media Strategies, is an accomplished analyst with nearly 20 years’ experience providing critical market intelligence and strategic direction to executives navigating an increasingly complex, connected world. Michael Goodman provides clients with strategic insight on the evolution of digital media for the Strategy Analytics Digital Media Strategies Service (DMS), which assists companies in adapting to the changes occurring in the distribution, consumption and monetization of video, music, and games. Key areas of research include OTT video, video games, advertising, and digital music.  Prior to joining Strategy Analytics, Goodman founded Nexus Research Group, a research and consulting firm focused on the intersection of technology, media, and communications. Prior to that, Goodman was VP, Global Research Operations at Kantar Retail, where he managed retail analysts across multiple practice areas including Food, Drug, Mass, Value Discounters, Home Improvement and Digital. Goodman also, served as Senior Director, Research & Analytics at Mercury Media where he provided strategic vision, planning, and actionable recommendations for all areas of performance-based advertising. Prior to Mercury Media, Goodman spent nine years at the Yankee Group and held several positions at Nielsen Media Research (now known as The Nielsen Company).  Goodman holds a BS in Business Administration, with a concentration in Marketing, from Boston University.