The Digital Hollywood Experience

The Digital Hollywood Experience

"The Conference that Defines the Future of the Industry"


Wednesday, March 8th, 2017

3:45 PM - 5:00 PM

Session B: Prague Room A, (3rd Floor)

Merging Content with New Technologies: From Content Reinvention in Mobile to Virtual Reality

Gregory Gilderman, Senior Executive Producer, Digital Video, The Weather Company

Andrea Palumbos, Senior Producer, Sesame Workshop

Lynn Rogoff, founder, AMERIKIDS USA

Randy Ross, Co-founder & CEO, Cinematique

Jon Kurland, Entertainment Attorney, Sloss Eckhouse LawCo

Michael Goodman, Director, Digital Media Strategies, Strategy Analytics, Moderator


LYNN ROGOFF , FOUNDER AND CEO, AMERIKIDS USA: Rogoff, founder of, AMERIKIDS USA ( is launching our VR 3D Endanger! game series for Razer’s Open Source Virtual Reality (OSVR) and . Samsung VR,. Now you can take action by playing our Endanger! game to end Endangered Species

from extinction. Endanger! is the first 3D VR/mobile/PC game to virtually and socially find & save endangered species and their habitats. Experience their habitat loss and poachers traps from the animal’s point of view, immersing in forests and jungles, around the planet. Presently, we are developing an Endanger VR strategy game ; (   to engage players, in social media activism and branding while immersing  them in green planet issues. AMERIKIDS USA® began EndangerVR to design VR games focusing on conservation, environmentalism and social media engagement, connecting gamers worldwide to make change. Dr .E.O Wilson and Dr. Stewart Pimm, renowned Conservation Scientists organization, Saving ( ), have partnered with us to enable citizen conservationists to become pro- active, globally. The EndangerVR! vision is on  Facebook, Flipboard, Twitter, Google+, Instagram, Tumbler and Linkedin. We design VR games that are both illuminating and entertaining, focusing on 36 endangered species, worldwide. AMERIKIDS USA ( been in the game production business since the 1990's.  AMERIKIDS was awarded a prestigious challenge grant from ORACLE Corporation to produce a prototype of the  AMERIKIDS interactive, live action  game series. We raised $1.5 million in 1996 to become the flagship product for the launch of McGraw Hill Home Interactive ( .  AMERIKIDS USA'S    Pony Express Rider was the flagship product to launch the new division of McGraw-Hill Education.  This game, Pony Express Rider ( won numerous awards ( and outstanding reviews


Andrea Palumbos is a two-time Emmy Award winner, and a four-time Emmy-nominated creative producer with over fourteen years of experience telling stories via fun, engaging, insightful video, audio and interactive content for adults and children. In 2008 Andrea joined Sesame Workshop as a creative producer pitching, developing, writing, directing, editing and launching transmedia videos, games and apps with story arches that crossed platforms. She has made content for the Sesame Street YouTube channel (helping reach almost three billion views and over two million subscribers) and the Sesame Street podcasts (tripling our streams in six months). While at Sesame Street, she has teams in strategy and programming to develop a cohesive story to promote and drive views for content spanning on-air, digital platforms and social media. In 2015 she began supervising the digital arm of Sesame Street's International co-productions to build their brands and expand mobile reach for underserved populations across the globe. As a life-long performer and comedian, connecting with people and telling stories is her passion. She launched her own podcast called Sunday Salon in January 2016, hosting conversations about life and how to enjoy it more. Find it on iTunes and Soundcloud!


Randy Ross - Co-founder & CEO, Cinematique: Randy Ross is a product visionary and an advocate of new and emerging media formats. He started his career as a designer at McCann, where he worked on several key projects for General Motors and Coca-Cola. He later moved to Los Angeles to direct commercial video content for major brands & agencies, overseeing creative and developing new storytelling techniques through the use of technology. After recognizing the need for a richer, more immersive video format, he founded Cinematique, a proprietary technology that allows viewers to interact with anything they see in video. He currently serves as CEO, where he is responsible for product and design, changing the way the world experiences video.


Gregory Gilderman, Senior Executive Producer, Digital Video,The Weather Company, an IBM business: As the senior executive producer of digital video for The Weather Company, Greg is responsible for developing and executing The Weather Channel’s mobile-first video strategy. Greg launched the production team that produces over 20 original videos per day on a range of topics, generating nearly 2 billion video views per year on and The Weather Channel app, plus another 100 million video views per month on Facebook. The Weather Channel is now a leader in numerous video categories, including weather, lifestyle, health, and travel. Greg is also charged with expanding the audience through compelling long-form video content. He oversees the Weather Films, a production team that produces digital-first original series and documentary journalism. In just two years, Weather Films has won some of the highest honors in journalism, including a 2015 Emmy Award, the George Polk Award, the IRE Medal, and National Press Club’s Online Journalism Prize. Greg is based in New York and reports to Neil Katz, editor-in-chief and senior vice president of global content for The Weather Company. Greg joined The Weather Company in 2013 from The Daily Beast, where he was part of the site’s original six-person start up team. Prior to The Daily Beast, Greg created the video unit for, the digital home of the Philadelphia Inquirer and Philadelphia Daily News. Prior to that, Greg served as a senior video producer for Condé Nast’s Portfolio magazine. In addition to his production experience, Greg’s strong background in journalism includes editorial roles at Philadelphia Magazine, ABC News, and PBS Frontline. In his spare time, Greg serves on the faculty of the Columbia University Graduate School of Journalism, where he has been teaching since 2009. Greg holds a bachelor’s degree in history from Temple University and a master’s degree in journalism from Columbia University.


Jon Kurland is an entertainment attorney at Sloss Eckhouse LawCo LLP. His transactional practice includes structuring and negotiating a wide variety of deals across film, television, branded entertainment, and virtual reality for producers, production companies, financiers, writers and directors. Kurland advises clients during all phases of development, financing, production and distribution of projects.  He also advises award-winning recording artists, composers, and other music industry clients regarding all aspects of their careers. He serves on the Board of Directors of No Longer Empty, a New York-based non-profit dedicated to orchestrating site-specific public art exhibitions in under-served communities. Kurland holds a B.A. (summa cum laude) from the University of Pennsylvania, and a J.D. from Harvard Law School.


Michael Goodman, Director, Digital Media Strategies, is an accomplished analyst with nearly 20 years’ experience providing critical market intelligence and strategic direction to executives navigating an increasingly complex, connected world. Michael Goodman provides clients with strategic insight on the evolution of digital media for the Strategy Analytics Digital Media Strategies Service (DMS), which assists companies in adapting to the changes occurring in the distribution, consumption and monetization of video, music, and games. Key areas of research include OTT video, video games, advertising, and digital music.  Prior to joining Strategy Analytics, Goodman founded Nexus Research Group, a research and consulting firm focused on the intersection of technology, media, and communications. Prior to that, Goodman was VP, Global Research Operations at Kantar Retail, where he managed retail analysts across multiple practice areas including Food, Drug, Mass, Value Discounters, Home Improvement and Digital. Goodman also, served as Senior Director, Research & Analytics at Mercury Media where he provided strategic vision, planning, and actionable recommendations for all areas of performance-based advertising. Prior to Mercury Media, Goodman spent nine years at the Yankee Group and held several positions at Nielsen Media Research (now known as The Nielsen Company).  Goodman holds a BS in Business Administration, with a concentration in Marketing, from Boston University.