The Digital Hollywood Experience

The Digital Hollywood Experience

"The Conference that Defines the Future of the Industry"


Wednesday, March 8th, 2017

10:45 AM - Noon

Session A: Grand Ballroom (4th Floor)

VR/AR as a Branding/Advertising Strategy: The Immersive Experience as Image Maker - Movies/TV/Brand

Emma Chiu, Creative Innovation Director, J. Walter Thompson

Tony Mugavero, CEO, Littlstar (VR for Showtime, Esquire, Discovery)

Keith Soljacich, VP/Director, Technology, Digitas Studios

Nicholas Longano, Head of VR/AR, Kaleidoscope Interactive

Jake Lee-High, CEO/Creative Director, Future Colossal (Immersive for BMW, Showtime, Jay Z, Disney, and Citi Bank )

Jefferson Wang, Senior Partner, IBB Consulting Group

Dean Kingsley, Principal, Advisory Services, Deloitte & Touche LLP, Moderator


Tony Mugavero is a 4x tech and media entrepreneur and the Founder / Executive Chairman of Littlstar, a VR Cinema platform and consumer destination to discover, watch, and share the best in 360 and VR content. Littlstar has experiences from companies like Showtime, Discovery, Nat Geo, PBS, Red Bull, Volvo, Disney, and more, with distribution on Samsung Gear VR, Playstation VR, Rift, Vive, Web, and mobile VR.

Emma Chiu, Creative Innovation Director, J. Walter Thompson: Emma leads creative innovation at the Innovation Group. She curates all visuals and creative in our content, and also leads creative consultancy products and presents across all Innovation Group verticals. She leads creative execution of Innovation Lab products, designing and commissioning leading experts to create concepts for brands based on trends. Emma is the former Art Director of Monocle, leading the art direction and design for the international Monocle brand, including print, online, moving image and events, working with a team of international photographers, producers, stylists, models and illustrators on features for the magazine, online and external client projects. She also led project collaborations with brands including BMWi, Gap, GE, Santoni, and Switzerland Tourism Board. She was previously Visual Editor of The Future Laboratory. Emma frequently writes opinion pieces on design and trends and has also lectured at the Milan Fashion Institute and chaired an innovation panel at FashionFoward.


Dean Kingsley, New York Advisory Media & Entertainment Leader, Deloitte & Touche LLP: Dean leads the New York Advisory Media and Entertainment practice for Deloitte & Touche LLP. He has worked in the media and entertainment industry for more than 20 years in both Australia and the United States, and has worked with clients in a variety of sectors including film & television production and distribution, cable and broadcast television, interactive gaming, publishing, news media, business information, social media, advertising, and digital media.  He helps clients understand and navigate the complex strategic, financial, operational and legal risks facing their industry in an era of radical digital transformation and technology innovation.


Jefferson Wang is a senior partner at IBB Consulting Group, guiding emerging business and technology innovation at the convergence of mobility, cable and broadband, and media. This focus includes innovation and end-to-end product development for virtual reality and augmented reality offerings. Jefferson’s work is grounded in his belief that virtual reality opens the door to a sensory experience that will ultimately converge with augmented reality based on the context of the user’s intent and surroundings.  He is actively working with tier-one operators, global device makers, content providers and the startup community to create VR/AR solutions that will condition the market, drive adoption and transition computing power from being held in the palm to worn on the body. For the past 15 years, Jefferson has demonstrated a passion for end-to-end product development that helps clients pursue innovation opportunities. He started his career as a hands-on engineer, developing iconic smartphones, tablets and wearables, and leading chipset selections, platform decisions, operating system customization and carrier certification. This work continues today based on evolving client needs. Throughout every client engagement, Jefferson has repeatedly demonstrated the capability to unify cross-functional teams and technology partners to achieve early launch dates.  Jefferson holds a Bachelor Degree in Mechanical Engineering from the University of Maryland, College Park.


Keith Soljacich, VP/Director, Technology, Digitas Studios: As VP/Director of Technology and the National Lead for the Digital Studio at Digitas, Keith Soljacich leads on-shore and off-shore digital production teams.  As a category expert in motion design, Keith bridges the gap between creative and technology to create award-winning branded experiences. Keith is an active member of the Digitas Labs team with a specialty in VR & AR.


Jake Lee-High is an artist, creative technologist, and CEO of Future Colossal, an award winning innovation lab for experiential technologies in art and advertising.  Prior to receiving his Master’s in Art and Technology from Massachusetts College of Art and Design, Jake ran an architectural consulting firm that designed retail and residential buildings throughout the western US.  During this time, he actively showed installation and sound art works at galleries and museums throughout the country.  His art has been featured in publications such as the Los Angeles Times, the Boston Globe, Artillery Magazine, and Art in America.  Jake’s work creating massively multi-channel sound works lead him to learn electronics and programming to overcome the limitations of traditional sound systems.  In 2009, Jake closed his architectural consulting firm and moved to NYC to focus solely on commercializing his passion for creative technology and to develop new avenues for distributing his artwork outside of the traditional gallery/museum scene. In 2012, after spending several years as the award winning Creative & Technical Director of out-of-home advertising agency Inwindow Outdoor, Jake founded Future Colossal.  His vision continues to shape Future Colossal’s trajectory through the innovation of new technologies and experiences for commercial and artistic works.  His work for clients such as Warner Bros, Microsoft, Mastercard, BMW, Showtime, Sports Illustrated, Bank of America, and Jay Z, have been featured in major publications including the Washington Post, Fast Company, Creativity, PSFK, and MediaPost.  Future Colossal’s projects have received prestigious awards from Cannes Lions, Clio, Andy, Adweek Project Isaac, the One Show, the Art Directors Club and more.