The Digital Hollywood Experience

The Digital Hollywood Experience


Thursday, October 12th, 2017

11:30 AM – 12:30 PM – The VR - AR - Immersive Track

Session II: Herscher Hall, Guerin A, Live Webcast from this Room

VR-AR/MR ThinkTank - The Deep Dive - Creative - Visionary Experiential Content and Technology

Justin Molinari, CTO, Otherworld Interactive

Edward Button, Award Winning Director of Photography and Director

Alejandro Dinsmore, CEO, EEVO

Seth Skolnik, COO, Live Planet

Bastiaan den Braber, President / COO, SAMO

Robert Watts, Co-founder and Executive Producer, Light Sail VR

Ben Mendelson, co-founder and president, Interactive Television Alliance, Moderator


Bastiaan den Braber, Co-Founder and President/COO, SAMO VR; @basdenbarber, Bastiaan den Braber is a co-founder, and the President / COO of SAMO VR, a start-up that drives revenue in virtual reality by selling premium music experiences that is accessible across all 360° and virtual reality platforms.   SAMO VR is a music focused collective of elite professionals in production, distribution, and virtual reality technologies.  He previously worked for 15 years in management consulting at a global consulting firm across 4

continents, 10 industry sectors, and 50+ client organizations.  Bastiaan received his MSc in General Management and Specialization in Strategic Marketing from Nyenrode University, Netherlands. He received his BSc in Commercial Engineering and Management from the Amsterdam University of Applied Sciences, Netherlands.  When not working he enjoys African wildlife safari, wilderness hiking, and scuba diving. He lives in the city of Los Angeles, CA.


ROBERT WATTS, Managing Partner and Executive Producer, Light Sail VR: An early adopter of the evolving VR medium and innovator in multiple sectors of the entertainment industry, Robert applies over 10 years of diverse experience spanning the agency, management and content development sides of the industry to his role. His ability to master the art of creating and selling intellectual property and assess business and creative needs in today’s marketplace has attracted a roster of top clients including Google, GoPro, Paramount Pictures, among many others. With a degree in Film from Chapman University, the cinematic storytelling-devotee leverages his wide spectrum of creative and operational capabilities in the mixed reality, 360 and VR space, to create premium-level narratives and characters that engage audiences and fulfill client needs. Watts began his career at William Morris Agency and post-merger at WME Entertainment, working in every major department including gaming, corporate consulting, commercials and motion-picture talent. Prior to launching Light Sail VR, Watts served as the Head of Digital, New Media and Unscripted/Reality departments at Heroes and Villains Entertainment, a Hollywood-based trans-media management and production company.


Justin Molinari, CTO, Otherworld Interactive: Justin Molinari is a veteran developer of video games and interactive virtual reality with over a decade of experience in bringing creative visions to life across a wide spectrum of platforms. His passion for the medium of interactive experience have led to millions of people enjoying the projects he has brought to life.  He is the CTO at Otherworld Interactive, one of the premier content studios for consumer facing virtual reality and augmented reality content. Otherworld Interactive’s experiences have been featured on the BBC, ABC News, as well as at Google IO. Creating content from educational to entertainment spheres, Otherworld Interactive has some of the most downloaded content in the current virtual reality marketplace. When not tied to a computer he is actively hunting down the best tacos Los Angeles has to offer. Looking forward to being part of the panel!


Seth Skolnik is an entertainment technology veteran, who has held decision-making positions at Paramount Pictures, Technicolor and Andersen Consulting.  He is currently COO of Live Planet, the groundbreaking VR company founded by Internet pioneer, Halsey Minor (C/Net, Salesforce, Google Voice, etc.).  Live Nation is the most advanced, end-to-end solution for live, immersive, VR broadcast. With degrees from Stanford and Dartmouth, Seth's expertise includes business strategy, executive partnerships and product development.  He has spent much of his career drawn to disruptive technologies, that enable new means of creative expression, consumer engagement and value creation.


Edward Button is a award winning Director of Photography and Director.   He has shot around the globe for clients such as Gillette, Care International, Western Union, Sony/BMG and shot feature film work for directors such as Shari Springer Berman and Robert Pulcini, Doug Liman, Liz Hinlein, and Anthony Fabian.  Edward started his career working in the camera department for Emmanuel Lubezki ASC on Terrence Malick's "The New World" and the Coen Brother's "Burn after Reading." Currently, Edward has been working extensively in Virtual Reality having served as Director of Photography on Doug Liman's cinematic VR series "Invisible."  He shot and was Supervising Producer on the VR Music Video Reeps One "does not Exist" with The Mill, has worked with Emblematic Group, and is Technicolor NY's Artist in Residence where he is collaborating on a VR project with artist Shantell Martin and developing cinematic VR projects.  Amongst others, Edward's work has been screened at The Cannes Film Festival, The Sundance Film Festival, and the Brasov International Film Festival where he won the Best Cinematography award.  He holds Masters degree's from the American Film institute in Cinematography and NYU's Interactive Telecommunications Program where he studied Virtual Reality, Abstract Gaming, Video Art, Computational Media, Spacial Media, Physical Computing, and Augmented Reality.


Ben Mendelson, co-founder and president, Interactive Television Alliance: the primary trade association representing the broad interests of the ITV industry. Ben has been an innovator in sponsor-based programming and has been involved in New Media technology from its earliest days. He was the founding executive of various early on-line companies (Interactive Center, Internet Imaging, Internet Outfitters), head of the Internet division of a magazine publishing company (Curtco Freedom), VP of Internet Development for the Electronic Retailing Assoc. (ERA), and SVP of Business Strategies at an investment bank (Winterberry Group). Before his involvement with Interactive technologies, Ben was primarily involved in the art world. From 1981 - 1991, he owned and operated LA Art Photographers Assoc. (LAPA), an art gallery and resource center for fine art photography. In 1992, he founded PhotoSource- a gallery and resource center for high quality digital imaging. His interest in facilitating the creative process has been a guiding influence, whether from the art community or from the business community. __In 2002, Ben co-founded 2degree Partners with his business partner, Allison Dollar. 2DP manages the ITV Alliance and provides business strategies that include Direct Response TV, ITV, and cross-media marketing. Ben has taught at the American Film Institute (AFI), UCLA Extension, and the So. CA Institute of Architecture (SCIArch) and has been published in numerous magazines and trade journals. He is on the advisory board of the AFI Enhanced TV Program, the exec. committee of the IMPG at the Television Academy, and is a familiar speaker at many Technology, Marketing and Media conferences.