The Digital Hollywood Experience

The Digital Hollywood Experience


Thursday, October 12th, 2017

12:30 PM - 1:34 PM

Track I: Herscher Hall, 3rd Floor, 303-304, Webcast

Ultimate TV: The OTT, Cross Platform, Multiscreen Experience -12 Navigated by Set-top, Mobile Device or Console

Erik Ramberg, Head of Product Management, TV Platforms, Media Solutions, Ericsson

Michael Alexander, Strategy & Growth Initiatives, IBM Global Telecommunications Industry

Virginia Juliano, CEO & Founder, CobbleCord

Nick Colsey, Business Development, Sony Electronics

Robin Wilson, Director, RW TV

Jonathan Hurd, Director, Altman Vilandrie & Company, Moderator


Jonathan Hurd has been a Director at Altman Vilandrie & Company (AV&Co.)—a 120+-person strategy consulting firm focused on technology, media, and telecom—since 2006.  He has more than 25 years of consulting and industry experience in communications, media and related technology sectors.  Jonathan’s primary areas of expertise include corporate strategy, product innovation, marketing management, customer segmentation, pricing strategy, and new business planning and development.  Jonathan has recently been

leading AV&Co.’s unique proprietary consumer survey and simulation techniques to analyze the impact of “skinny bundles” of TV channels, working with video distributors on product design and pricing of traditional and “over-the-top” video services, and advising broadcast and cable TV networks on product and pricing strategy for new video offers.  Jonathan is a member of the National Academy of Television Arts and Sciences, the group charged with investigating and selecting EMMY award recipients for innovative TV technology.  Prior to joining AV&Co., Jonathan was a Vice President with ADVENTIS, a TMT-focused strategy firm, and was a partner at Mercer Management Consulting.  He has also served as Vice President of Marketing for a computer peripherals manufacturer, and held marketing and strategic planning positions at Lotus Development Corporation.  In addition, he has been a software development manager in industries including financial services, computer peripherals, and video game development—he designed and created the Atari arcade video game “Food Fight”.  Jonathan received a BS in Computer Science and Engineering from MIT, where his thesis advisor was Nicholas Negroponte of the Media Lab, and an MBA from Harvard Business School, where he received First Year Honors.  He is a member of the Eta Kappa Nu Electrical Engineering Honor Society and the Tau Beta Pi Engineering Honor Society.


Erik Ramberg, Head of Product Management, Business Unit Media, Ericsson: Erik is a seasoned product management and business development executive with over 15 years of experience in the media and technology industry. He is the Head of Product Management for Ericsson MediaFirst TV Platform. In this role, he oversees the product and business strategy of Ericsson’s new cloud TV technology product, working with Tier-1 global operators as they deploy their next-generation cloud-based TV services. He has spoken at shows including TV of Tomorrow and Digital Entertainment World. Erik joined Ericsson as part of the Mediaroom acquisition from Microsoft. During his 10 year tenure at Microsoft, Erik led various initiatives involving new business opportunities, product management, and product planning of the TV and Media (TVM) organization, including Xbox and Windows Media Center. At Microsoft, Erik managed key operator and consumer electronic partnerships, including Sony, Best Buy, Samsung, Toshiba and Panasonic. Prior to Microsoft, Erik presided as General Manager and Vice President of MovieBeam, a video-on-demand service started with major investment from the Disney Corporation, specifically its subsidiary Buena Vista Datacasting. Erik’s entertainment and wireless communications industry experience also includes working at Dotcast and Cellnet Data Systems. Erik received a Bachelor’s degree in engineering from Harvey Mudd College.


Virginia Juliano, CEO & Founder, CobbleCord: Last year, Virginia Juliano left Showtime Networks Inc. after a decade long tenure to launch CobbleCord, a first of its kind, free, consumer  website and App that, through a proprietary database and patent pending algorithm, helps users 'cobble together' the best combination of OTT (Over the Top) services -- just for them. CobbleCord goes a step further than the so-called skinny bundle by showing consumers how to craft their own 'meta-bundle' – a customized mix of free and paid OTT services perfectly suited for their unique preferences. At Showtime, Juliano was most recently the Vice President of Multi-Platform Marketing, focusing on customer acquisition and retention. She was instrumental in the development, launch and marketing of the Showtime OTT Streaming Service, as well as Showtime Anytime, the network’s TV Everywhere product.  Working in partnership with distributors as well as via direct-to-consumer efforts, Juliano led multiple award-winning integrated marketing campaigns that included strategic content development across online, social, mobile, linear, on demand and interactive TV platforms. During her time there, the network’s subscriber base grew over 70%.  Juliano is passionate about ‘cord choice’ and with CobbleCord, aims to educate and empower consumers on getting the best entertainment options for their personal situation, give them the tools and information needed to determine if cutting the cord is the right option for them, and help them understand the tradeoffs involved.  Juliano earned an MBA in Marketing and Management from NYU Stern School of Business and co-authored the book, How Can I Help You? The Most Important Question in Business and In Life.


Robin Wilson, Director, RW TV: As the former VP of Business Development at NAGRA, Robin Wilson’s responsibilities include ensuring that the company’s current and future solutions are developed and applied whenever new opportunities or markets arise. Robin has over 25 years of international broadcast technology experience in companies that include BBC, NBC, RCA, DiviCom, Grass Valley and Modulus Video where he has held various marketing, engineering, management and founding positions. Robin’s technical expertise encompasses compressed video (MPEG-2, MPEG-4), content distribution (satellite, cable, IPTV, OTT,OVP, broadband), content security (DRM, CAS) and user interfaces. He recently had the opportunity to participate in government relations and lobbying on regulatory matters affecting digital TV, OTT and broadband. Robin has participated in and presented at many industry organizations including SMPTE, EBU, IBC, ATIS, and IEEE. He is also a member of NATAS, the group charged with investigating and selecting EMMY award recipients for innovative TV technology, and of the FCC advisory committee on Downloadable Security for US operators (DSTAC). Robin graduated with a BSc. degree in Applied Physics (EE) from Dundee University, Scotland, and holds a watermarking patent. NAGRA is the digital TV division of the Kudelski Group (SIX:KUD.S) and a pioneer in pay-TV technology. NAGRA solutions include DRM, Conditional Access, Digital Media Security, User Interfaces for Tablets, SmartTVs, Set Top Boxes for operators using MPEG-4, HEVC, Streaming Media, OTT, IPTV, Cable, Satellite, Mobile TV & VOD.


Nick Colsey, Vice President, Television Division, Sony Corporation: A veteran of Sony Electronics for 20 years, Mr. Colsey is an integral member of the team responsible for Sony’s successful BRAVIA Internet Video platform  and other  network service initiatives. In this capacity, he works with multiple Sony product categories to bring the connected experience to consumers worldwide.


Michael Alexander, Strategy & Growth Initiatives, IBM Global Telecommunications Industry: Michael Alexander has more than 30 years of systems development experience in all aspects of the information technology business. Currently, Alexander is global solutions architect for SPST (service provider strategic transformation) in IBM's global telecom solutions. He consults with clients globally as an NGN telco subject matter expert  (SME) and as a technical leader in VoIP solutions. In addition, Alexander is responsible for the development of telco technical NGN and specifically for VoIP solutions developed by IBM for U.S. clients AT&T, BellSouth, Qwest, SBC & Verizon. He was previously  the IT architect profession executive and enterprise architecture practice lead for business innovation services, Australia/New Zealand. Before joining IBM, Alexander was technical partner & chief architect in the solutions integration practice at AT&T Solutions. He was responsible for the development of solution architectures that ensured successful engagements with all clients. Previously, Alexander worked at Unisys for 22 years and was the chief architect for Unisys' global systems integration practice. He has previously spoken on digital media topics at TM Forum Americas and TM Forum Nice.