The Digital Hollywood Experience

The Digital Hollywood Experience


Thursday, October 12th, 2017

12:30 PM - 1:45 PM

Track II: Herscher Hall, 2nd Floor, Room 202

Digital Deals - Networks, Studios and Producers - Monetizing Content Across Platforms

Jason Henderson, Senior Manager, Contracts, DISH Network

Russell Schwartz, Senior Vice President and Head, Original Programming Business & Legal Affairs, Starz

Cupid Hayes, V.P. Business Development, MCMG – SAG-AFTRA Hollywood Board of Directors

Anjan Choudhury, Partner, Munger Tolles & Olson LLP

Vishal Panchal, Director, Digital & Theatrical Distribution - Shout! Factory

Karen M. Robson, Partner, Pryor Cashman

Bruce Eisen, founder and president, The Law Offices of Bruce David Eisen

Michael Sid, CEO, Mediamorph, Moderator


Jason Henderson is the Senior Manager, Contracts, Video Entertainment and Marketing, for Dish Network, focusing on consumer applications to transform interactive television. Previously he ran the iTV Apps platform for Verizon FiOS TV, with responsibility for new Gaming, Music, and TV Everywhere projects. His popular podcast “Castle of Horror” features interviews and discussion panels of best-selling writers and artists from all genres. Alex Van Helsing, his popular young adult series from HarperCollins, was named by the Texas Library Association to the 2011 Lone Star Reading List, a list of the top 20 new books

for young readers. He also writes for games and comics. Henderson earned his BA from University of Dallas in 1993 and his JD from Catholic University of America, Columbus School of Law in Washington, D.C., in 1996. Henderson lives in Colorado with his wife and two daughters.


Russell Schwartz, Senior Vice President and Head, Original Programming Business & Legal Affairs at Starz Entertainment, LLC: Mr. Schwartz served as President of New Line Domestic Marketing of New Line Cinema, LLC and Time Warner Inc. He was Partner at the law firm of Sachnoff & Weaver. A 25-year TV industry veteran, Mr. Schwartz most recently was a Consultant, with clients including individual producers, new media start ups, ABC Studios and ABC Network. Mr. Schwartz ... spent 17 years at HBO in various business affairs positions and prior to that worked for GTG Entertainment and CBS Entertainment as a business affairs executive. While at HBO, Mr. Schwartz shepherded the mega-hit "Everybody Loves Raymond, " as well as working on series starring Martin Lawrence, Tisha Campbell, Charles Dutton, John Leguizamo and Ben Stiller. Mr. Schwartz has also held various senior executive positions in the television business with responsibility for television production, financing, distribution, merchandising, strategic planning, and new media. Mr. Schwartz graduated with a B.A. from Washington University in St. Louis and received his J.D. from Cornell Law School.


Anjan Choudhury is a partner in the Los Angeles office of Munger, Tolles & Olson. Mr. Choudhury was named an “Up Next” rising star in entertainment litigation in Variety’s 2015 Legal Impact Report. In 2016, Mr. Choudhury was named one of the “Best Under 40” lawyers in the country by the National Asian Pacific American Bar Association. Mr. Choudhury practices in a wide variety of matters involving civil, administrative and appellate litigation, focusing primarily on matters for clients in the entertainment industry. He has represented clients in state and federal court as well as complex administrative proceedings, including before the Copyright Royalty Board. Some of Mr. Choudhury's significant representations include representing or counseling: Fox’s studio and network entities in contingent compensation disputes, brought by executives Barry Josephson and Kathleen Reichs and actors David Boreanaz and Emily Deschanel, that allege affiliate dealing and accounting claims concerning broadcast, new media, international exhibition and domestic syndication of the television show Bones.; Mr. Choudhury often speaks at industry conferences about music licensing and other legal issues. In 2017, he presented a Strafford CLE webinar concerning negotiating and structuring music licenses, addressing issues of royalty rates, digital sampling, and copyright.  In 2016, he spoke on a panel concerning music licensing at the annual South By Southwest (SXSW) Music Festival.  He has written for the Copyright Alliance and spoken on a variety of entertainment industry topics, including presentations to the Harvard Law School Association and the North American South Asian Law Students Association.  Mr. Choudhury is a member of the Entertainment Law Committees of both the Media Law Resource Center and National Asian Pacific American Bar Association.


Cupid Hayes is Vice President of Business Development for MCMG (Missing Channel Media Group), a media distribution company in satellite, cable, linear and mobile. In her role, she leads strategy, brand development, partnerships and international expansion. Cupid Hayes is a successful and well respected entertainment and technology entrepreneur and activist who has spent over a decade defining and redefining how content is created, distributed, and monetized. She advocates for the rights and protections of media creatives and currently serves on the SAG-AFTRA Hollywood Board of Directors. As an awardwinning commercial casting director, her clients have included LEGO, Procter & Gamble, Western Union, and Famous Footwear. Cupid also directs clients on multi-platform strategy, the execution of branded content, and upfront activations. A dedicated media disruptor and proud graduate of Columbia College Chicago, Cupid Hayes is a frequent speaker on media monetization and the influence of technology as a tool for diversity and empowerment.


Karen Robson is a veteran entertainment lawyer who co-leads the Los Angeles office of Pryor Cashman LLP. Originally an actress and a lawyer in her native Australia and then in NYC before opening Pryor Cashman’s LA office, she has a unique ability to understand the various angles of stakeholders on every side of the table. She is an expert in indie film and TV finance production and distribution (both US and international), but has expanded into many areas, including international co-production of film and TV, reality TV, digital media and children’s programming and the financing, production and monetization of these productions. She has a wealth of experience speaking in large crowds, and has been a speaker in festival markets and seminars in the Middle East, Spain, Singapore, Australia and the U.S. (focusing on both domestic and emerging markets such as India and South America).


Vishal Panchal serves as Director of Digital & Theatrical Distribution at Shout! Factory. He creates and executes strategies for the distribution of Shout! Factory’s content, overseeing everything from the initial theatrical release, through the transactional window, and into a broadcast or streaming sale. In turn, he works with major platforms and distributors to market and sell Shout! Factory’s content, directing business development strategies and negotiations. Mr. Panchal has been the lead on Shout! Factory’s expansion into limited theatrical/VOD day-and-date releases, growing that area into a thriving revenue source for the company. In turn, he has shaped the unique windowing strategies Shout! Factory is using to become a player in the indie film space. Mr. Panchal joined Shout! Factory after completing his Masters in Entertainment Business at the University of Miami.


Bruce David Eisen is a veteran entertainment attorney and media executive.  Eisen’s legal practice focuses on the intersection of new and traditional media whose clients include Shout! Factory, Brainstorm Media, Rubicon Entertainment, Random Media and Hollywood Media Bridge, among others. Recent services include providing production legal services for an upcoming Chiller network movie, providing out-sourced legal and business affairs services that includes drafting and negotiating distribution agreements with various entities including Hulu, Redbox, iN DEMAND,  Amazon, PlayStation Network and Vimeo; structuring and drafting development and writer agreements as well as  drafting and negotiating content acquisition agreements.  Other recent activities include M&A legal work representing the seller of an entertainment company as well as the seller of a music library, each of which sold for seven figures. From 2009 through 2012 Eisen was the Vice President Online Content Development & Strategy for DISH Network where he negotiated agreements with most of the major television networks on behalf of DISH, licensing over 20,000 television shows for distribution and acquiring on-demand rights from the major Hollywood studios including VOD/EST/SVOD rights for distribution of their content across multiple platforms including set-top boxes,, iPad, iPhone and Android devices. Eisen was one of the principals who started CinemaNow in 1999 and, as the company’s general counsel, negotiated financing for the company in excess of $40 million, negotiated CinemaNow’s agreements with over 200 content licensors including all of the major Hollywood studios as well as agreements with local ISPs, portals and film distributors to bring CinemaNow to the U.K., the Netherlands, Taiwan, Philippines, Latin America, and Singapore.  In addition, Eisen was instrumental in creating CinemaNow Japan, Inc., an affiliated entity that raised over $15 million in funding. Eisen structured the strategy and business aspects of CinemaNow’s technology requirements to enable the efficient, cost-effective distribution of content on a worldwide, video-on-demand basis and, in that regard, licensed all required technology including agreements for content delivery network services, data services, data hosting, geo-targeting, recommendation engines, web analytics, network storage  and customer relation management with companies such as Akamai, Limelight, Savvis, Intel, Qwest, RightNow Technologies and WebSideStory. Eisen started his career as the head of Legal and Business Affairs for Trimark Pictures where his responsibilities included negotiating the company’s distribution agreements with companies including the Walt Disney Company, Miramax, The Samuel Goldwyn Company, Columbia Pictures, HBO and others.   Eisen also negotiated and drafted Trimark’s development agreements as well as its production legal agreements including those with such talent as Samuel L. Jackson, Renee Zelweger, Peter Jackson and Jim Belushi.  In addition, Eisen structured the company’s relationships with the Screen Actors Guild, the Directors Guild of America and the Writers Guild of America and was instrumental in negotiating Trimark’s $25 million line of credit with Bank of America and Trimark’s $75 million line of credit with The Chase Manhattan Bank as well as numerous production financing agreements with various lenders and bond companies. Eisen received his J.D. from the University of Southern California in 1991 and his B.A. cum laude with high honors in Philosophy from Clark University in 1984.


Michael Sid, CEO, Mediamorph: Mr. Michael Sid, also known as Mike Co-founded and has been the Chief Executive Officer and Director of MediaMorph Inc. since April 10, 2007 and serves as its President. From November 2004 until founding MediaMorph, Mr. Sid served as President of Michael Sid & Associates, a private consulting firm providing management consulting services to clients. From September 2005 to April 2007, he served as Vice President of Services for Connotate Technologies, a software provider. Previously, Mr. Sid served as a Senior Manager of BearingPoint from January 2004 to November 2004 and was a Senior Director at Sony Music Entertainment from August 2002 to January 2004 where, he oversaw the technology group. Prior to that, Mr. Sid served as a Managing Director at Context Integration from September 1998 to August 2002, which provided technology consulting services. He received a BS in Aerospace Engineering from Massachusetts Institute of Technology in 1988.