The Digital Hollywood Experience

The Digital Hollywood Experience


Thursday, October 12th, 2017

1:00 PM - 2:00 PM – The VR - AR - Immersive Track

Session I: Haas Conf. Center, Room 172-173, Live Webcast

Presented by Laduma

VR/AR: The Next Normal for News and Non Scripted Content

Moderated by: Frank Radice, Expert in Residence, Definition6

Jason Farkas, Vice President of Premium Content Video, CNN

Jesse Redniss, Chief Innovation Officer, Turner Broadcasting

Tyson Sadler, VR Director

Joel Douek, ECCO VR and chief scientist, ManMadeMusic

Michael Santiago, Vice President, LadumaVR

Michael Dutton, SVP Strategy & Content Partnerships, Mesmerise Global VR


Tyson Sadler is a Virtual Reality journalist and documentary filmmaker. He has directed VR for The Huffington Post, Associated Press, The New York Times, and RYOT. His extensive news reporting and documentary work received critical attention following the 2010 earthquake in Haiti, Egypt during the 2013 coup d'état, South Sudan covering the ongoing refugee and humanitarian crisis, and in the Gaza Strip during the 2014 Israeli-Palestinian Conflict (Operation Protective Edge). His focus lies in  international politics, conflict, and reconciliation. As a VR Director, Tyson has worked in some of the harshest

conditions on the front lines of this years biggest news stories. He covered Europe's refugee crisis in VR from France, Greece, and Lebanon. He shot a VR documentary in illegal gold-mining pits in Western Ghana to illustrate human rights and child labor abuses. His most recent work is a 9-part series hosted by Susan Sarandon called 'The Crossing' which details the harrowing experience of refugees crossing the Aegean Sea from Turkey to the Greek Island of Lesvos. He hold a masters degree from Harvard University.


Jason Farkas is Vice President of Premium Content Video for CNN. Farkas works across CNN Digital's premium vertical channels, including CNNMoney, CNN Media + Entertainment and CNN Style. He also runs Reliable Sources with Brian Stelter, CNN's Sunday program that examines the role of the media. As executive producer of the show, Farkas has managed the expansion of the program to a multi-platform product that produces a daily e-newsletter and regular digital content for CNNMoney including the NewTube and Headliners video series. Additionally, Farkas spearheads CNNVR - the network's virtual reality newsgathering and storytelling operation. He led CNN's efforts to be the first media outlet to live stream a major news event in virtual reality with the trailblazing project of capturing and streaming CNN's Republican and Democratic Debates. Praised by critics for "flipping conventional wisdom on its head" and "pushing the brand as technologically savvy," Farkas continues to experiment with VR as a journalism tool for the network. Prior to joining CNN, Farkas ran afternoon programming on Bloomberg Television, and launched several primetime shows at CNBC. He's a graduate of Middlebury College, and a New York City native.


Ben Smith, CEO, Laduma: As CEO of Laduma, Ben Smith has put a career built on storytelling right at the heart of this dynamic Virtual Reality company. Having begun his career in the movie business, working for the likes of 20th Century Fox, Warner Brothers and Universal on feature films such as Cold Mountain and Hannibal, Ben went on to work for The Times of London and the BBC, before moving in Virtual Reality, his most exciting storytelling platform yet. Laduma has quickly established a reputation for market leading 3D VR content with major brands in entertainment and sport, with bold creativity and daring storytelling right at the forefront of what they do. Ben will explain why VR in 2017 is like the old American Wild West, and he will share his insights on this new frontier.


Jesse Redniss is the Chief Innovation Officer at Turner Broadcasting. He is an Emmy-nominated and Shorty Award-winning storyteller who has become a leading voice in defining and reinventing the future of TV. From his use of innovative technologies to his ability to meld marketing and show running for a winning recipe, Jesse has been on the front-lines from all angles. He is the visionary who turned USA Network into the no. 1 cable network in digital entertainment and introduced gamification to the world of network branding. In addition to spending more than eight years as SVP of Digital at USA Network spearheading the networks digital, social TV, and second screen initiatives, he also managed technology innovations, monetization strategies and content development for the brand with leading breakthrough successes like Psych’s Hashtag Killer and more recently USA’s industry-defining screen unification. Just prior to co-founding BRaVe Ventures, Mr. Redniss was also the Chief Strategy Officer leading media relationships at Spredfast. Among his accolades, Jesse is an Emmy nominee, was named a Multichannel News ‘40 under 40’ to watch in the digital world, as well as the recipient of TV of Tomorrow’s 2013 Individual Leadership award and 2012 and 2013 Social TV Marketer of the Year. He currently serves on the Board of Directors for PromaxBDA and he sits on the Vision Council for the Academy of Television Arts and Sciences (The Emmy's) Internet Media Peer Group.


Joel Douek, Co-Founder, ECCO VR, Chief Scientist, Man Made Music: Joel Douek is an award winning composer and sound designer whose work has brought many top Virtual Reality experiences to life, as well as numerous BAFTA and EMMY-winning productions. Born in London, England, Joel draws heavily on his background in music and neuroscience to guide & innovate the use of sound to bring meaning, realism and emotion to the world of VR.  He regularly speaks on panels & workshops such as AES-AVAR, VRLA & others, sharing the ideas and workflows Ecco VR have developed to create best-in-class spatial sound for VR & AR.  Joel has also scored over 80 documentaries including the last nine by British naturalist Sir David Attenborough, along with hundreds of TV episodes, blockbuster Animés, feature films, commercials and sonic brands such as IMAX and HULU Originals.


Frank Radice serves as The Expert-in-Residence at Digital Ad and Creative Agency, Definition 6, and Global Expert in Residence at ManMadeMusic, where he advises leadership and clients on marketing strategy and issues pertinent to the evolution and transformation of the broadcasting, cable, music, and digital industries. He is the Managing Partner of Vida F.R. Company and, promotion, marketing, media, and production consulting firms in New York and London. Frank is a Member of the Directors Guild of America (DGA), Writer/Member, Broadcast Music Incorporated (BMI), The Academy of Television Arts & Sciences (The Emmy's), The National Academy of Recording Arts & Sciences (The Grammy's), and The Songwriter’s Hall of Fame. Radice sits on the Executive Advisory Boards of Observatory Pictures, Digital Hollywood, the Broadway Walk of Stars, the Williamsburg International Film Festival, Worldwide Fan Clubs, and Number 7 Records. He is the former President and Chief Marketing Officer of the National Academy of Television Arts & Sciences. While there, he brought recognition to the creative field of on-air promotion, honoring the genre with National Emmy Award recognition for the first time. He is the former chairman of PromaxBda UK conference and awards, 2016, representing promotion, marketing, and design professionals in Great Britain. Radice is a former consultant to Univision Communications in Miami, Florida, where he worked with executives to help create the Univision Agency. He also assisted with the launch of El Rey Network, and advised  Univision Deportes executives on the creation of the Univision Sports Agency, and the marketing build up to the 2014 World Cup. Frank received the TV Week Magazine/PromaxBDA “Campaign of Distinction Award," he was inducted into the “PromaxBDA Hall of Fame” and named a “Brand Builder of the Year” by Multichannel News and Broadcasting and Cable Magazine. Frank is also named in Who’s Who in American Business, and Entertainment. During his 17 years at NBC, Radice served as Executive Vice President of the NBC Agency, and a senior member of the NBC/Universal Marketing Council. He was responsible for the brand strategy, advertising, promotion and marketing of a wide variety of network programs, including all NBC News productions, “Saturday Night Live,” “Late Night with Conan O’Brien,” "Last Call with Carson Daly," and a number of NBC Entertainment specials and Universal Media Studios syndicated programs. In addition, Frank oversaw the branding, advertising and promotion of MSNBC on cable. He was the executive in charge of marketing the launch of the 24 hour news network which was a joint venture between NBC and Microsoft. A noted musician, songwriter and composer, Frank co-created the award winning “America’s First Family” theme, and was Executive Producer of the Emmy nominated “Live For Today” theme, both for NBC’s Today show.   He is a two time Daytime Emmy Nominee in the category of Original Song Composition and a News and Documentary Emmy nominee for Best Promotional announcement. Radice was senior producer and music director of NBC’s “Concert for Hurricane Relief” which yielded more than 50 million dollars in aid for the victims of Katrina. In addition to extensive experience in advertising, promotion, and music, Frank has a lengthy background in news production and journalism. During his 16 years with ABC News, he was honored with two Alfred I. DuPont-Columbia University Journalism Awards, and two National News & Documentary Emmy Awards. He was a producer for “ABC News, Nightline,” “ABC World News Tonight,” “Good Morning America,” “The Last Word with Phil Donahue and Greg Jackson,” and the senior producer of product development “ABC News Interactive.”  He covered news around the world, from Capitol Hill and the White House, to the conflicts in the Middle East and Central America. Frank was also the Executive producer of CNN Entertainment News, the creator/producer of “Live at 5” on WRC-TV, the NBC owned station in Washington, D.C., and a director for the Paramount Syndicated show, "Entertainment Tonight." Frank and his wife, Vida, co-wrote "Sam Katz on the Loose." A pop-up children’s book illustrated by Charles Fazzino and published by Random House. The book was also released as a set of children’s puzzles available exclusively at Barnes and Noble Books. Frank lives with his wife, Vida, and their cat, Sam, in London, England. He can be seen regularly on TechCrunch TV's "Gillmor Gang."