The Digital Hollywood Experience

The Digital Hollywood Experience


Thursday, October 12th, 2017

Sponsored by Women in Film and Digital Hollywood

2:00 PM - 5:00 PM, Herscher Hall, Room 302

The ABC of Branding"

Whether you are looking to brand a production company, films and content, products or even yourself, what you must know about branding.

Hosted by Karene Jullien

Part I: 2 PM: BRANDING STRATEGY - What is a brand? Where do I start?

Marlene Sharp, Producer TV Series - SEGA America

Holly Payberg, Producer Feathers & Toast

Mhairi Morrisson, Actress & Creator of Feathers & Toast

Estella Gabriel, Founder & CEO of Second Screen, Inc.

Arati Misro, Founding Member at Second Screen, Inc.


KARENE JULLIEN: Born and raised in the French Alps, Karene came to the US after high school for a one-year exchange program and never left. Now with over 10 years experience supporting international companies with their corporate and intellectual property matters, she specializes in providing business & legal support to start-ups, entrepreneurs, content creators and innovators. Karene witnessed the birth of digital distribution and new media, when she started working for a mobile content and distribution platform back

in 2005!  As VP of Business & Legal Affairs for Mandalay Digital Group, she worked with all major mobile operators worldwide. Since leaving her position with Mandalay, she has been working with clients in Europe, US, Latin America, and Middle East as counsel and business consultant. Karene graduated from the University of Central Florida and obtained her Juris Doctorate from the University of Denver. She holds the New York and Colorado Bar.


Marlene Sharp, Producer TV Series - SEGA America: Marlene Sharp is a creative and business-savvy entertainment multi-hyphenate who originally hails from New Orleans but is now a San Fernando Valley girl. As Producer, TV Series at Sega of America, Marlene counts Teen Choice Award-nominated cartoon “Sonic Boom” as one of her adventures in “Gotta Go Fast!” Others include “Sounds of Sonic: The Concert” and “Sonic’s 25th Anniversary Party.” Her Hedgehog duties took her to the height of nerd-dom in 2017 as an official San Diego Comic-Con panelist. As a freelance journalist, Marlene covers popular entertainment for As an indie short filmmaker, she snagged prizes at the Canine Film Festival and the San Luis Obispo Film Fest. As a human being, basically, she loves dogs.


Holly Payberg, Producer Feathers & Toast: Holly Payberg is a Writer/Director/Producer and Second City Grad with over 20 years experience in all aspects of the business. Her career began at Nickelodeon studios as a PA and quickly progressed to working with and learning from some of the biggest names in the biz on shows like FRIENDS, Analyze This & Hanging Up. As Director of Development for Signature Pictures, Holly was instrumental in bringing 3 independent films (Feardotcom, The Musketeer & The Extremists) from development to delivery at several major studios including Paramount and Warner Bros. In 2006 she made the shift to original content and has been writing, producing and directing ever since. Current projects include Kitchen Therapy, Feathers and Toast, Marlene and The Sex Trade.


Mhairi Morrisson, Actress & Creator of Feathers & Toast: Mhairi attained her BA in Theater from the Royal Scottish Academy of Music and Drama before studying movement and mime at Jacques Le Coq, Paris. Following her training, she formed a theater company, performing as a clown throughout Paris. Moving to London, she began working in TV and film. Feature film credits include Young Adam (with Ewan McGregor and Tilda Swinton), Wilbur Wants to Kill Himself, O, Jerusalem and Green Street Hooligans. TV credits include Murphy’s Law, Casualty (BBC), Missing (ITV) and Emo (C4). Theater credits include Blues For Mister Charlie (Tricycle), Faeries (Royal Opera House) and Low Life (Blind Summit). Since moving to LA she has performed regularly as a stand-up comic. In 2013 she created Feathers and Toast with Holly Payberg and together they have created and produced 2 seasons of award winning comedy Feathers and Toast, weekly vlogs and daily mimes.


Estella Gabriel, Founder & CEO of Second Screen, Inc.: A bilingual, multi-faceted artist, Estella Gabriel's mother hails from Juarez, Mexico, while her father is of Scottish and English descent. Her credits include "Bones" on FOX, "Southland" on TNT, and others. As a screenwriter, Estella has written a feature film, GRINGAS, and two TV pilots, AMERICANA and ORO. She has a distinct voice in her work, writing strong, complex, Latina female lead characters in powerful, controversial and relevant worlds. Estella draws from family hardships and experiences that have helped to shape her voice. Her TV pilot, AMERICANA, won the 2015 Showtime Tony Cox Award - TV 1 Hour and was a 2nd Rounder in the well-respected Austin Film Festival Screenwriting Competition, achieved by only 10% of 8,600 entries. AMERICANA was also a quarter-finalist in the Slamdance Screenplay Competition, earning a spot in the top 25 for original teleplay. Her TV pilot, ORO, was selected for the 2nd round for the Sundance Episodic Lab and was 1 of 30 out of 8,627 submissions deemed worthy to send to AMC for consideration by the Austin Film Festival. Her feature film, GRINGAS, was a semi-finalist for the NALIP 2015 Women's Residency Lab, it was also a quarter-finalist at the BIFF Screenwriter's Residency Program. In 2016 Estella founded a digital media platform, Second Screen, a mobile native app streaming premium independent content that makes watching on your phone simple.


Arati Misro, Founding Member at Second Screen, Inc.: Arati Misro is a Los Angeles-based filmmaker and producer's representative. Arati has taken several trips back to India and Orissa. She spent most of her time in Orissa during her stays since she was a child, and has spent almost a year in East India, Orissa, documenting the lives of women throughout rural and urban parts of the state. She did extensive social work with a task force called Violence Against Women. Her debut documentary entitled Distant Voices granted her admission to the prestigious MFA Producer's program at the American Film Inst. Since she graduated, Misro's thesis film Badger won several awards across the globe, including Best Student Film by the DGA and th ASC. It premiered at Clermont Ferrand, France, and was in the international competition. Since graduating from the AFI, Misro worked in production of feature films such as Beat the Drum (Sidney Kimmel) and Night of Henna (Sony Pictures), and network TV shows with FOX and DISCOVERY. Since 2005, Misro transitioned into Foreign and Domestic Sales to learn more about the market place. Misro traveled to all markets where she has created several relationships with distributors worldwide. She has closed deals on films such as Devil's Double with Corsan Pictures, Welcome to Paradise with First Look Studios as well as Fatwa with New Films Intl.  Misro is very active in promoting, producing and distributing the South Asian voice worldwide. She serves as the co-chair of Women in Film International, and assisting in leading The Indian Independent filmmakers Worldwide. She is also collaborating with