The Digital Hollywood Experience

The Digital Hollywood Experience

 

Thursday, October 12th, 2017

Sponsored by Women in Film and Digital Hollywood

2:00 PM - 5:00 PM, Herscher Hall, Room 302

The ABC of Branding"

Whether you are looking to brand a production company, films and content, products or even yourself, what you must know about branding.

Hosted by Karene Jullien

Part III: 4PM: PROTECTING MY BRAND

Ghen Laraya, Intellectual property attorney and Board Member of WIF

Angela Gyetvan, Founder of Digital Whisper

Michael Turner, VP of Business & Legal Affairs, Discovery Communications

 

Ghen Laraya, Intellectual property attorney and Board Member of WIF: Ghen Laraya Long is an experienced international technology and entertainment attorney and the current VP of Technology for the Executive board. She specializes in transactional contracts for the creation, production and distribution of traditional media content over new media platforms. She was most recently the VP of Business and Legal Affairs for Mandalay Digital Group Inc. and its wholly owned subsidiary Digital Turbine Inc., specializing in B2B mobile applications. She also has a roster of technotainment clients ranging from producers, directors, writers, musicians and actors as well as startups for

whom she provides advice and production attorney services, Prior to Mandalay Digital Group, Inc., she was the Assistant General Counsel and Director of Mobile Partnerships for CBS Corporation, International Corporate Counsel for Amp’d Mobile and Business and Legal Affairs Counsel for Tokyopop! Inc.

 

Angela Gyetvan, Founder of Digital Whisper: Angela specializes in kickstarting new ideas into full-blown industries and repositioning established businesses for growth. Her experience includes executive positions with Electronic Arts, Four Seasons Hotels and Resorts, Idealab and Evite. Notable clients include Adaptive Studios, where she was responsible for the strategy and execution behind the launch of Project Greenlight Digital Studios. At Idealab, she was responsible for launching and managing multiple mobile applications, including UberSocial, now the #5 most-followed app on Twitter (13.3M followers) and one of the most popular products in the Apple App Store. She has lectured on digital and social media at both USC and UCLA, and was a member of the transformative Tech 4 Obama digital campaign team in the 2012 election.

 

Michael Turner, VP of Business & Legal Affairs, Discovery Communications: A 12-year Discovery veteran, Michael A. Turner serves as Vice President of Business & Legal Affairs managing all aspects of business and production legal for Discovery Studios and its slate of over 150 hours of programming.  Previously Michael has held positions at Travel Channel, Sony BMG Music Entertainment, ICM, and Universal Music Group.  He began his career at Fried, Frank, Harris, Shriver & Jacobson P.C. in New York City as a corporate attorney specializing in M&A transactions.