The Digital Hollywood Experience

The Digital Hollywood Experience


Thursday, October 12th, 2017

10:15 AM – 11:15 AM – The VR - AR - Immersive Track

Session II: Herscher Hall, 2nd Floor, Room 202

360 Video and VR/AR - Content and Advertising - A Cross Platform Experience

Shelley Andagan, Head of Post-Production & Operations, 3DPaint/FX

Matthew Cook, Director Business Development and Content Acquisition, Autumn VR

Evette Vargas, Writer, Director, Producer, Multiplatform and Virtual Reality Creator

Greg Bond, SVP, Commercial Partnerships, Blend Media

Michaella Vu, VR Producer, founder, Vunous VR

Richard Fendelman, Producer/Director, Expect A Miracle Productions, Inc.

Joanna Popper, Media and Tech Executive and Advisor

Seth A. Schachner, Managing Director, Strat Americas, Moderator


Shelley Andagan, Head of Post-Production & Operations, 3DPaint/FX: As Head of Post-Production & Operations of 3DPaint/FX, Shelley Andagan directs and manages the company’s worldwide workflow processes and personnel while also coordinating strategic planning and brand alliances. While at 3DPaint/FX, she managed the completion of over 16 VR projects in 2016 alone. These 360 films range from scripted to documentary-style shoots with both monoscopic and stereoscopic deliveries at various levels of VFX integration. She also

oversaw stereoscopic conversion projects for the studio’s VR and traditional film clients. Some of Shelley’s 360 film credits which derive from her work alongside VR houses Within / Here Be Dragons and Milk VR include: - The New York Times Magazine’s “Great Performers” 9-film noir collection - SHOAH Foundation’s “The Last Goodbye” interactive experience - National Geographic’s “The Protectors” film - USA Network’s “Mr. Robot” VR Experience - General Electric’s 5-plus-episode series, “The Possible” - Samsung VR’s “The Raid” Prequel to Fox’s “24: Legacy” - United Nations films “The Ground Beneath Her” and “My Mother’s Wing”: Drawing from her experiences, Shelley shares her expertise as a guest speaker at national and regional professional conferences and events. Her latest speaking engagements were at the National Association of Broadcasters conference in Las Vegas, Gnomon School of Visual Effects in Hollywood and 3D-Con in Irvine. Prior to this role, Shelley spent over a decade in feature film & television development, production and post-production with major motion picture studios and independent producers alike. Her “flattie” credits include projects, such as - Disney's "Jungle Book" - New Line Cinema's "San Andreas" - Marvel's "Iron Man 3" - 20th Century Fox Television's "Prison Break" - "World Trade Center," "Becker" and "Star Trek: Enterprise" by Paramount Pictures Shelley holds a Bachelor of Science degree in Television, Radio & Film from the S.I. Newhouse School of Public Communications at Syracuse University.


Michaella Vu, VR Producer, founder, Vunous VR: Hailing from a background in extensive acting conservatory training and later behind the camera into film production beginning a journey of film knowledge towards becoming an auteur in entertainment. She later went on to produce a modern rendition of the play Life Is A Dream that would incorporate holograms and virtual reality elements into a steampunk world. Shortly after leaving that production, a long time friend had a dream about her that lead to funding of the 360 short film Neural Path which led her to debuted as a director at VRTO (Virtual Reality Toronto) as a FIVARS (Festival of Virtual and Augmented Reality Stories) official selection piece. Her aims with the film were to explore the realms of virtual reality filmmaking with technology such as internet VR, neural networks, interactive narrative and 3D scans of assets such as characters and environments. She produces various productions into creative ways of conception to inception from narratives, music videos, real estate tours, etc.  Especially in this new age of immersive media, content creation with new mediums in virtual, augmented and mixed reality lend itself as a great tools for new multi-dimensional experiences in everyday media.


Evette Vargas is emblematic of Hollywood’s new breed of multiplatform storytelling talent. Named by the New York Times as an “Artist to Watch,” Vargas is an award-winning writer, director, producer, multiplatform and Virtual Reality creator. Co-founder of Digital-Reign, an emerging media production company, Vargas' work includes series for Amazon, MTV, Bravo, DirectTV; as well as writing, apps, games and branded entertainment for FAST & FURIOUS, LORD OF THE RINGS trilogy and Madonna. Vargas executive produced, wrote and directed her digital series DARK PROPHET, starring Henry Rollins. The series was nominated for two Emmys, premiered at the Sundance Film Festival and is available on Amazon Prime. The Virtual Reality series will premiere on the Sony PlayStation VR. Vargas recently sold her one-hour series MUSES to Turner Broadcasting Super Deluxe, is developing her show TRANS with Electus, and her series TEMPEST with The Wolper Organization. Vargas has optioned her Y.A. series, THE SPECTORS, to Campanario Productions. Vargas’ slate of VR projects includes the VR experience for The Weinstein Company feature film, THE CURRENT WAR, starring Benedict Cumberbatch. Vargas is also writing and producing two VR projects based on her original IPs, one of which she is producing with The Rogue Initiative. Vargas is a member of the Writers Guild of America, the Academy of Television Arts and Sciences, the Producers Guild of America and serves on the advisory board of the Alliance of Women Directors. Vargas earned her BFA in Directing and Film/TV Production from NYU's Tisch School of the Arts and her MFA from UCLA for Screenwriting with a concentration in Television Showrunning. Vargas was born in the Bronx and learned to tell stories at the dinner table with her family where the imagination ruled.


Matthew Cook, Director of Business Development and Content Acquisition at Autumn VR. Autumn VR is a Virtual Reality Entertainment Producer based in Canada with an office in San Francisco. Autumn VR is at the forefront of the emerging art of Virtual Reality Storytelling, Games and 360 Experiences.  Matthew started his career in Hollywood working in television, film and music videos, and helped launch the Cable Music Channel for Turner Broadcasting, later sold to MTV.  Matthew has worked on several films and TV shows while in Los Angeles. He moved to Silicon Valley to work on next generation video games for Crystal Dynamics, later sold to Eidos.  Then worked as a Consultant at Sega Sports.  Matthew was previously Director of Studio and Business Development at Dreamtime Multimedia a partnership with NASA.


Greg Bond, SVP, Commercial Partnerships, Blend Media: Greg is an expert at licensing and monetizing content of all types, from premium sports content to viral UGC and now 360° video and VR content.  He has helped some of the world’s largest advertisers and media companies navigate the creative and legal pitfalls across every modality of video distribution and consumption imaginable.  In his role at Blend, Bond is responsible for developing and growing an online content marketplace for Brands and Publishers who are looking to leverage the deeper audience engagement that immersive content offers.  These media partners rely on Blend for the world’s largest library of premium 360° Video/VR films, available to license for use in campaigns across social media, Virtual Reality headsets and WebVR.  Blend also runs a global network of expert 360° Video Creators that can be activated through its online Creator Marketplace.  Blend has also developed a 360° ad experience within a customizable WebVR environment, called ‘360STORIES’, that delivers an engaging and shareable ad format, scalable across all social networks.  Blend Media also hosts the largest 360° Videos page on Facebook at and regularly activates campaigns to an engaged audience.


Joanna Popper is a Silicon Valley and Hollywood executive with experience in TV, Digital, Film and VR/AR. She has extensive experience in TV and Digital Content Development and Marketing and has a passion for VR and creating impactful stories in an innovative and immersive way. Most recently she’s been the EVP of Media and Marketing at Singularity University and VP Marketing at NBCUniversal‘s Telemundo. At NBCU Joanna worked across the NBCUniversal portfolio including Upfronts, TV, film, and theme park launches. Joanna developed a TV show partnership with NBC and Singularity University for “The Awesome Show,” a new broadcast TV series on tech and innovation produced by Mark Burnett with host Chris Hardwick and is an Executive Producer on the show. She is developing VR content focused on travel, education and consciousness. She is also advising a number of digital media and immersive computing companies focused on holograms, haptic touch and video engagement.


Richard Fendelman, Producer/Director, Expect A Miracle Productions, Inc.: Richard Fendelman graduated from the University of Miami with a degree in television/film production. From there he ran the tv/radio station aboard the aircraft carrier U.S.S. John F. Kennedy CVA-67 and went on the be the news director at KSHE-FM, real rock radio in St. Louis, Missouri.  At that time he also produced and directed a live music show for CBS owned KMOX-TV.  Migrating back to Miami, Richard worked in the newsroom at the local CBS station while building and running his own art cinema in fashionable Coconut Grove. Richard began working on the tv show Miami Vice as a location scout/manager and eventually started his own production company as producer/director/cameraman/editor/animator. In 2014, a client asked Richard to look into producing a 360º video for showing at a bikini trade show, a new technology that he knew nothing about. He quickly learned and since then he has focused his attention on 360º video production as a producer/director/editor/animator.  Recently, Richard was a speaker on a VR panel in Ft. Lauderdale, Florida, followed by a workshop for account executive at a large international advertising agency in the mid-west to explain the VR process and how to communicate that to their clients.  His web site is


Seth Schachner is Managing Director of Strat Americas, a Miami and Los Angeles-based consultancy that provides strategic guidance and helps global clients with media and technology partnerships.  Strat Americas has worked in virtual reality, digital music, video, and the mobile sector. Seth spent eleven years with Sony Music, where he held senior digital leadership roles in Latin America and for Sony’s Jive Records label group in North America. Previously, Schachner has held business development roles with Microsoft, Liberty Media, Viacom, and Universal Music. Seth was one of AOL’s first business development executives, negotiating its first content deals with the American music industry. A Columbia University graduate, Schachner is currently Chairman of Florida's Film & Entertainment Advisory Council, which helps guide Florida on state film and entertainment growth strategies.