The Digital Hollywood Experience

The Digital Hollywood Experience


Thursday, October 12th, 2017

11:30 AM – 12:30 PM – The VR - AR - Immersive Track

Session I: Haas Conference Center, Room 172-173, Live Webcast

Advertising, Live Events and Brands in VR-AR-360 Video – from Mobile & Immersive to Experiential

Craig Dalton, co-founder and CEO, DODOcase

Jeff Nicholas, Director of VR Creative + Production, Live Nation Studios

David Birnbaum, Design Director, Immersion Corporation

Nicholas F. Longano, Partner, Hourglass Interactive LLC=

Annie Lukowski, co-founder, Vanishing Point Media

Lewis Smithingham, ‎President and Partner, 30 Ninjas

Malia Probst, VR/AR Producer & Connector, Director of Brand Strategy, VRScout, Moderator


Craig Dalton is the cofounder and CEO of DODOcase, a San Francisco manufacturer of tablet and phone accessories.  DODOcase has emerged as a premier provider of cardboard Virtual Reality Viewers in strategic partnership with Google. An MBA graduate from UC Irvine, Craig has been involved in technology for years helping manage mobile and social media start-ups. His early career was defined by years in the bicycle industry, running sales and marketing for storied brands such as Avocet and DEAN Bicycles. Craig has enjoyed coming full circle by combining his experiences in craftsmanship and technology with DODOcase.  Craig calls San Francisco home.

Jeff Nicholas, Director of VR Creative & Production, Live Nation Studios: Jeff Nicholas is an award winning Creative Producer and Director with a passion for creating compelling and engaging VR content. Since the new cycle of high-end VR and 360° content creation emerged in 2014, Jeff’s focus has been primarily on creating these experiences and pushing the boundaries of cinematic VR/360° production through original and branded content experiences. In addition to directing and executive producing the ON STAGE series for Hulu and Live Nation, Jeff is overseeing the development and execution of all of Live Nation’s live and episodic VR content initiatives. Prior to his work with Live Nation, he has been at the helm of a variety of VR experiences with partners and collaborators such as CBS, WEVR, Oculus, Ford, Mike Shinoda, Budweiser, Kenan Thompson, Hoonigan Racing, RAIN Agency, A World At School, and many others. Outside of VR content creation, Jeff is most well-known for his work producing, directing and collaborating on a wide array of creative experiences - from music videos, commercials and original content to design, digital and experiential campaigns - for top-level agencies, brands, studios, promoters, labels and artists such as Rihanna, Dreamworks, Justin Timberlake, Bud Light Platinum, Shakira, Apple Music, Jason Mraz, Beats By Dr Dre, Linkin Park, AKQA, Black Rebel Motorcycle Club, Sony, Foo Fighters, Nixon Watches, Beastie Boys, and many more.


Annie Lukowski, co-founder, Vanishing Point Media: Annie is an award-winning storyteller and prolific content creator whose early forays into technology-enhanced narrative techniques naturally evolved into a passion for cinematic VR production. She previously co-founded WorkingBug Media, a branded entertainment company through which she wrote, directed and produced impactful spots for major brands including Jeep, teenVogue, Maybelline and the USA Network. Annie and WorkingBug are also the creative force behind a number of branded digital comedy series including Random Comedies (Randall Park), Series of Unfortunate People (Keegan-Michael Key) and Road To The Altar (Jaleel White), which won the PGA Award for Outstanding Independent Series. Annie is an accomplished dramatic storyteller as well, having directed the festival- and award-winning shorts The Protest and Waiting for Hello, and produced Have Your Heard About Vukovar?, which premiered at Tribeca and went on to become an Official Selection at over 30 film festivals across four continents. Annie earned her MFA from The USC School of Cinematic Arts.


David Birnbaum, Design Director at Immersion Corporation, leads a team responsible for developing the tactile aesthetics of emerging technologies. Most recently he’s been focused on bringing the sense of touch to mobile video and ads. Driven by a desire to tell stories with the sense of touch and to bring emotion and realism to digital experiences, David has been creating haptic experiences for over 10 years, in which time he’s been named as an inventor on over 70 patents in the fields of user experience, wearables, gaming, medical devices, mobile communication, and rich interactive media. He holds a B.S. in Music Industry from USC and a M.A. in Music Technology from McGill University.


Lewis Smithingham, ‎President and Partner, 30 Ninjas: Lewis Smithingham is a VR filmmaker who lives in New York City. He has gained international recognition for his early adoption of VR film production having shot a number of high profile narrative and documentary 360/VR projects with He most recently was VR Supervisor & editor for Doug Liman’s VR series Invisible which will be released later this year. Prior to working in VR he worked as a bullet time technician and a concert tour videographer. He is a graduate of Werner Herzog's Rogue Film School. As a director, he is interested creating hybrid forms that engage with the four “I’s” of VR: interactivity, immersion, intensity and immensity.


Malia Probst is Director of Brand Development for VRScout, one of the world's leading immersive media companies, and hosts two VR/AR podcasts: the Real Virtual Show for interviews with leaders in the industry, and the VRScout Report which is a weekly VR/AR news wrapup.