The Digital Hollywood Experience

The Digital Hollywood Experience


Thursday, May 25th, 2017

1:00 PM - 2:00 PM – The VR - AR - Immersive Track

Session I: Ahmanson Hall, Live Webcast

VR/AR as a Branding/Advertising Strategy: The Immersive Experience as Image Maker - Movies/TV/Brand

Chuck Peil, Head of Business Development and Strategic Partnerships, Reel FX (VR for Lionsgate, JC Penny, AT&T, Samsung)

Christine Lee, VP and GM, Global Business Development, IMMERSV INC.

Nicholas Longano, Head of VR/AR, Kaleidoscope Interactive

Sara Poorsattar, Director of VR/Video, Vimeo

Jon Simon, Vice President, Integrated Marketing, Ayzenberg

Vince Cacace, Founder and CEO, Vertebrae

Todd Hooper, founder and CEO, VREAL

Cynthia Lieberman, Media & Marketing Strategist, Lieberman Communications, Moderator


Christine Lee is the VP of Business at Immersv. Immersv is an early stage company that's building a platform for mobile virtual reality to serve content developers. The Immersv network provides Google Cardboard and Gear VR developers an opportunity for distribution and monetization. Most recently she was the General Manager at Chartboost- managing sales, business development, partnerships and account management. Previously she managed entertainment and games at AdMob and continued to work with both console and mobile game developers once the company was acquired by Google.


CHUCK PEIL, HEAD OF BUSINESS DEVELOPMENT AND STRATEGIC PARTNERSHIPS, Reel FXAs a founding member of Reel FX, Peil has participated in the studios significant growth over the past 22 years which now employs 315 team members in their 75,000 square foot Dallas and 17,000 square foot Santa Monica studios. Reel FX is currently working a full roster of upcoming animated theatrical films: Scooby-Doo directed by Tony Cervone and produced by Charles Roven, Richard Suckle and Allison Abbate for Warner Animation Group (slated for a September 18, 2018 release); Wish Police directed by Headless (Adrian Garcia, Alfredo Torres, Victor Maldonado) and produced by Kirk Bodyfelt; as well as a multi-picture deal with director Jorge Gutierrez, including the Untitled Kung-Fu Space Western. Most recently Peil was attached as Executive Producer on The Book of Life, from Reel FX and 20th Century Fox, directed by Jorge R. Gutierrez and produced by Guillermo Del Toro and Brad Booker. The film has been nominated for: The Golden Globes, Critics’ Choice Awards, Visual Effects Society Awards, Producers Guild of America Awards, Imagen Awards, five Annie Awards and won Best Character Design for the Annie Awards. Peil is a respected leader and innovator in the entertainment space with over 50 projects to his credit in the theatrical, location based and VR space. Theatrical credits include: The Book of Life - 20th Century Fox/Reel FX, Free Birds – Relativity Media/Reel FX, Rise of the Guardians - DreamWorks Animation/Reel FX, Despicable Me Ride - Universal Studios/Illumination Studios, Ferrari Dark Ride - Abu Dhabi, The Simpsons Ride - Universal Studios, Cirque du Soleil: Worlds Away  - James Cameron, Tales of the Black Freighter - The Watchmen/Warner Bros., Looney Tunes CG shorts - Warner Bros. Animation, Ice Age: A Mammoth Christmas – Blue Sky/20th Century FOX, Kung Fu Panda: Secrets of the Furious Five – DreamWorks Animation. Reel FX Partial Virtual Reality/Immersive credits include: Hunger Games VR Experience - Lionsgate, Jaeger Pilot VR for Pacific Rim - Legendary Pictures, You vs. Sharapova - American Express,  It Can Wait Driving Simulation - AT&T, Porsche VR Experience – OMD, Performance Lab Activation VR - US Air Force, Shatter Reality App for Divergent Series: Insurgent - Lionsgate,  The Book of Life VR - DELL Inc./20th Century FOX, 'Twas the Flight Before Christmas Activation – JC Penney,  WWE Summer Slam VR Experience – Samsung, The Polyphonic Spree's 13th Annual Holiday Extravaganza VR Experience – Reel


Sara Poorsattar, Director of Product, Video, Vimeo: Sara Poorsattar joined Vimeo in 2016, and leads video product development. This includes the upload, transcoding, player products, as well as emerging video technologies for Vimeo’s creator platform and its overall viewing experience.  Before joining Vimeo, Sara led video product at The New York Times; including the player solution, Time Video user experience, and NYTVR.  Prior to joining the New York Times, Sara held various product manager roles at Discovery Communications and Viacom. In 2014, Sara won an Emmy for "Outstanding Creative Achievement in Interactive Media – Multiplatform Storytelling" for her work as the product lead on Discovery’s “Skywire Live” live streaming experience. Sara lives in Brooklyn, NY and holds the title of her mother’s favorite daughter.


Todd Hooper, CEO and Founder, VREAL INC: Todd is an experienced entrepreneur, having founded and operated multiple companies in the enterprise and entertainment markets. He started developing video games in assembly code as a teenager, and went on to a career in enterprise computing. In 2010, Todd returned to games, joining Zipline Games as CEO and subsequently serving as VP of Online Services at Unity Technologies. In 2015, Todd founded VREAL, a platform delivering the most advanced experience for VR game live streaming. Using any VR device or across legacy 2D screens, VREAL unlocks the potential of what a viewing experience can be in VR, enabling game developers, streamers, and fans to share VR games the way they are meant to be experienced.


Jon Simon, Vice President, Integrated Marketing, Ayzenberg: Chicago-native, almost-engineer and lifelong golfer/snowboarder/athlete, Jon continually leverages a balance of talent, expertise and insights to be an agent of change and drive impact, all while constantly driven by the idea that “”perfection is not attainable, but if we chase perfection we can catch excellence.” Jon cut his professional teeth in entertainment, then transcended progressively into many hands-on roles in brand marketing, strategy and consumer experience. Throughout the last decade following his tenure at Sony Pictures contributing to marketing and content campaigns for some of the highest grossing films of all time, Jon played a principal role in building global marketing campaigns and inspiring teams across a wide spectrum of clients and industries in the brand space. A consumer at heart, Jon is constantly aiming to seamlessly bring together all the working pieces to impact the direct brand-to-customer experience.


Vince Cacace is the Founder and CEO of Vertebrae, a Santa Monica-based technology company focused on connecting virtual reality audiences with brands and advertisers through its VR advertising platform. Vince has an analytics and business intelligence background from GM, and co-founded Hit Doctor Records. A graduate of Florida State University, Vince is most passionate about empowering creativity through technology innovation.


Cynthia Lieberman, Marketing and Media Strategist, Lieberman Communications: Equipped with an entrepreneurial spirit, Cynthia Lieberman is a marketing and media strategist who operates her own marketing and public relations consulting firm, Lieberman Communications. She is a leader in creative brand marketing, publicity and digital media strategies/integration for a long list of prestigious Fortune 500 companies and clients including Verizon, Google, and most major studios including Warner Bros., Sony, Fox, and Paramount as well as independent production companies, celebrities and non-profits. Her deep foundation of experience is fortified by a state-of-the-art graduate degree in the pioneering field of Media Psychology and Social Change, which focuses on the study of human behavior, how it is affected by the media and how to use it to motivate social change. Lieberman teaches Mass Communication Research/Social Media as an adjunct professor at CSUN and has received multiple Promax Medallion Awards in recognition of her creative marketing talents. She is also an advocate for global digital literacy and serves as a Board of Director for the National Association for Media Literacy Education (NAMLE) and is a former board member of the Television Publicity Executive Committee (TPEC).