The Digital Hollywood Experience

The Digital Hollywood Experience


Thursday, May 25th, 2017

2:15 PM - 3:30 PM

Track II: Herscher Hall, 2nd Floor, Room 202

Live Stream of Music Festivals and Concerts: Brands, Bands and New Technologies

John J. Petrocelli, CEO, Bulldog Digital Media

Peter Csathy, founder & chairman, CREATV Media

Jason Beukema, CEO/ Founder, Whet Travel - GROOVE Cruise

Brian Anderson, Global Music Sponsorships Lead, YouTube

Kim Garner, Content Development and Acquisitions, TV Partnerships, AEG Presents

Devon Copley, Product Management, Nokia Ozo

Kim Owens, Founding Editor | Digital Media & Entertainment Researcher, Kaffeine Buzz, Moderator


Devon Copley is a technical product leader with deep experience in online media. As Head of Product for the Nokia OZO VR Platform, Devon is leading the expansion of the OZO ecosystem to include live VR broadcast, next-generation immersive delivery, and multiplatform playback. Previously, Devon ran the Media and Customer Success teams at Kaltura, the OTT video platform; he was also the CTO of Harvard-backed startup Noank Media, and co-founder of the online media consulting firm Interocity. He studied Computer Science and Theater at Yale, and was a Sloan Fellow at the Stanford GSB. A father of three, Devon is an avid musician and 360 videographer.

John Petrocelli is CEO and founder of Bulldog DM, a live streaming agency specializing in turnkey execution strategies for live events across all connected devices.  Bulldog DM helps brands, agencies, content owners and platforms deliver impactful live engagements with an emphasis on live streamed music to achieve optimal reach, engagement and metrics. Bulldog DM connects today’s digitally engaged consumer and millennial to the world’s best live content and represents the world’s top live streaming content portfolio including over 30 music festivals.  The Bulldog DM’s work includes live streaming experiences for Coca Cola, Snickers Superbowl commercial, Nestle, American Express, Taco Bell, HP, Turner, Delta and more.  John has been instrumental in helping major media companies establish optimal strategies to both distribute and monetize their digital content for over 15+ years.  These companies and brands include: NBA, NHL, NBC/Universal, Disney, Sony, Coca Cola, YouTube, VEVO, Twitter, Universal Music Group, Microsoft and music icon Prince – helping Prince develop the first major artist owned and operated direct to consumer digital music store and ticketing platform that garnered Prince a Billboard Award for Best Use of Technology by an Artist and a Webby Award.  Previously John was VP, Sales and Bus Dev at AEG Digital Media after selling his company to AEG in 2009 where he led live streaming engagements for Coachella, Bonnaroo, Lollapalooza, Austin City Limits, Rock In Rio, the Grammys, the Oscars, and the Masters.  His previous companies were acquired by Google and Akamai.


Kim Owens, Editor, Researcher, Content Strategist, Kaffeine Buzz: Kim Owens is the founding editor of Kaffeine Buzz and veteran journalist covering the convergence of entertainment and technology, new music, festivals and tours, film, television, and sports. She contributed brand sponsorship insights to the Festival Thrower’s Bible (Vendini) and has been a guest contributor to Festival Insights, Lineup Live, and other publications. Kim combines her decades of technology, marketing, and branding expertise with her devotion to and knowledge of the music and entertainment industry. Conducting research and interviewing stakeholders in both the UK and the US, Kim has published numerous reports, case studies, and articles on festival operations, consumer behavior and music branding, the continual rise of streaming content (festivals, online radio, vMPVD, social streaming), and how immersive experiences and live streaming VR/360 are opening doors for new forms of storytelling and entertainment. Kim has presented at SXSW, IMFCON/XLIVE, Canadian Music Week, NAB, and General Assembly. Her content marketing agency, Buzz Boulevard, provides content strategy, research, copywriting, and marketing services.


Peter Csathy is founder & chairman of CREATV Media – a digital media and tech-focused business accelerator.  He is also founder & partner of SAM CREATV Ventures – a seed and early-stage digital media and tech-focused venture fund.  Peter is a business innovator -- an connector, entrepreneur, executive and dealmaker who has worked across the worlds of media and technology and has been on the forefront of several digitally-driven revolutions, including streaming video, music, and communications.  Peter led digital media companies that achieved successful exits (SightSpeed, Musicmatch), worked as a leading dealmaker at the studios (Universal Studios, New Line Cinema), and invested as a venture capitalist (SAM CREATV Ventures).  He has negotiated deals in excess of $3 billion. Peter is a noted thought leader and “go to” industry resource for The Wall Street Journal, Variety, The Hollywood Reporter, TechCrunch, Los Angeles Times, The New York Times, Digiday, Billboard, CNBC, Bloomberg, BBC, Financial Times, among others.  He frequently speaks at major industry events and is a regular contributor to leading industry publications TechCrunch and Variety in addition to his own Digital Media Update blog that USA Today’s Jefferson Graham calls a “must read.”  He recently published his first book which achieved “Bestseller” status on Amazon (titled “Media 2.0(17): An Insider’s Guide to Today’s Digital Media World, Where It’s Going (& How to Take Fearless Action to Innovate, Lead & Win!”)).


Brian Anderson, Global Music Sponsorships, Google/YouTube: Brian leads global music sponsorships at YouTube including live streaming festivals which bring hundreds of amazing performances and innovative new viewing experiences to millions of music lovers around the world every year. Through these programs and events he helps advertisers make real connections with fans by leveraging Google tools and technologies to create memorable moments. Brian has been at Google for 5 years, and before that headed up sales development for the west coast at Bloomberg BusinessWeek. Prior to that he worked at McGraw-Hill, A.D.D. Marketing, Real Detroit Weekly and Psychopathic Records.