The Digital Hollywood Experience

The Digital Hollywood Experience


Thursday, May 25th, 2017

11:30 AM – 12:30 PM – The VR - AR - Immersive Track

Session I: Ahmanson Hall, Live Webcast

Advertising, Live Events and Brands in VR-AR-360 Video – from Mobile & Immersive to Experiential

Lewis Smithingham, filmmaker & VR Supervisor and Editor, Doug Liman’s VR series Invisible

Tim Dillon, Executive Producer, MPC VR

Mike Nichols, VP, Creative Technology, Fuel

Craig Dalton, cofounder and CEO, DODOcase

Joseph Itaya, Founder & CEO, Epicenter VR

Alex M. Calle, Chief Creative Officer | Chief Executive Officer, Entertainment Design Corporation

Malia Probst, VR/AR Producer & Connector, Director of Brand Strategy, VRScout, Moderator


Joseph Itaya is one of the pioneers in Live Action VR, a director/producer of history making VR experiences for the Annenberg Foundation, Mattel, Sony, Fox, XQ Super School, and the United Nations, among many others.  Joseph is an award-winning filmmaker, having produced over a hundred commercials, music videos, documentary and narrative films.  His work has appeared on

broadcast television, in theatrical release, and film festivals around the world.  His latest feature film Lost & Found is being released by Sony Pictures and AMC Theaters in the fall of 2016.  Joseph has produced films for the Annenberg Foundation, Fox, Vision Workshops, Lipstick Angels, Cedars Sinai Hospital, Children’s Hospital Los Angeles, University of Southern California, The Village Nation, Bentonville Film Festival, National Geographic, GOFARR Foundation, Hammer Museum, and the Geena Davis Institute. Joseph holds an MFA in film production from the University of Southern California. He is the Founder & CEO of Epicenter VR, which is available in the App Store.moves brands towards a better future. Always combining his intuition with his


Tim Dillon, Executive Producer- VR, MPC: Tim Dillon is Executive Producer of MPC’s dedicated VR team, leading a group focused on the exploration of immersive storytelling across media categories and industries, including feature films, advertising, architecture, entertainment content and experiential event production. A go-to talent for cross-platform pro- jects, he’s overseen many innovative projects produced under the banner of MPC Creative, MPC’s content production divisions. In his role as executive producer he has covered numerous immersive experiences and installations. A veteran interactive designer with deep roots in digital media, Tim joined MPC after a four-year run as senior producer at Nexus Interactive Arts in London, where he worked with some of the best interactive creative, technical and pro- duction talent in Europe to build and extend the studio’s capabilities. During his tenure he helped shape the Nexus interactive portfolio and pushed the scope of innovative projects, focusing on narrative-driven technology in installations, events, digital, film and design. Tim has been a key player in some of MPC’s most notable VR projects. Most recently he helped lead the team that produced the VR experience for the Ridley Scott film The Martian, due out later this year. He was also part of the VR team at MPC that produced a major launch film for the electric vehicle company Faraday Future, which debuted at CES in January, as well as the ‘Goosebumps VR Adventure’ experience starring Jack Black, which accompa- nied Sony Pictures’ box office hit Goosebumps. Other notable VR work Tim has helped spearhead for MPC includes the Ocu- lus short “Introduction to VR” for the Samsung Gear VR and an ambitious piece produced for Apple Music and U2, in collaboration with director Chris Milk and Vrse, that takes viewers on a 360-degree tour of concert venues as they watched the band perform Song for Someone. MPC also collaborated with director Guy Shelmerdine on Vrse’s horror VR short film Catatonic, which premiered at SXSW, and produced Chrysler’s Beneath the Surface, which launched at the Los Angeles Auto Show in 2014. A vocal advocate for the emotional and experiential power of Virtual Reality, Tim has appeared on VR-related panels at such venues as Sundance, SXSW and the NAB Show. And, in collaboration with the artists, producers and tech- nologists at MPC, he’s adept at counseling clients – be they advertisers, media companies or filmmakers – on the creative and technical demands of working in the new medium.


Alex M. Calle, Chief Creative Officer | Chief Executive Officer, Entertainment Design Corporation: Alex takes a unique approach to directing, producing, and design, utilizing his background in theatre to above all, tell a story. A graduate of the California Institute of the Arts, he has worked on Film, Television, Theater, Themed Entertainment, and Public Art Installations all over the world. Alex also serves as CEO of Entertainment Design Corporation (EDC), a company comprised of over 30 artists that designs and produces Branding Icon Attractions, Themed Retail Experiences, and Live Shows. In recent years, Alex worked on installing two 20-million-dollar Branding Icon Attractions for the Galaxy Entertainment group in Macau, and two E-Ticket Dreamworks attractions for Dubai Parks and Resorts’ Motiongate Themepark. Before that, Alex was based in Singapore bringing EDC’s Crane Dance project to life—a 70-million dollar Branding Icon for Resorts World Sentosa. Alex’s film and television productions include the MTV MovieAwards, Pirates of the Caribbean II and III, and Starz’s Magic City. He has also served as the Art Director and Co-Designer for EDC’s last eight designs for Princess Cruises. As a theatrical set designer, Calle has designed for several renowned regional theatre companies, including The California Shakespeare Theatre, The Eugene O’Neill Theatre Company, The Cuillo Theatre, Florida Stage, The Kirk Douglas Theatre, and The Colony Theatre. He also served as a resident designer for the Invertigo Dance Theatre since their 2008 season.


Lewis Smithingham is a filmmaker who lives in New York City. He has gained international recognition for his early adoption of VR film production having shot a number of projects with Nokia’s OZO as well as work with Phantom, Jaunt and custom rigs.  He most recently was VR Supervisor and Editor for Doug Liman’s VR series Invisible which will be released later this year.   Prior to working in VR he worked as a bullet time technician and a concert tour videographer. He is a graduate of Werner Herzog's Rogue Film School. As a director, he is interested creating hybrid forms that meld experimental film, documentary and narrative cinema into a single form.


Mike Nichols, VP, Creative Technology, Fuel: With more than 20 years of production, business, and leadership experience in the game industry, Mike currently serves as VP of Creative Technology at Fuel Youth in Seattle. Mike began his carrier in video games working as a designer and artist before co-founding Surreal Software in 1995. In 2004 Midway purchased Surreal after creating several successful franchises including the Drakan and The Suffering series, among others. Mike then moved to Microsoft as Executive Producer for Kinect, then served as VP/GM for SoftKinetic, where he focused to expand natural gesture technology and experiences to new platforms. He currently keep Fuel innovating new technologies for both game and business executions, and is a prolific thought-leader on the ways technology will shape the future of creativity and play.


Malia Probst is Director of Brand Development for VRScout, one of the world's leading immersive media companies, and hosts two VR/AR podcasts: the Real Virtual Show for interviews with leaders in the industry, and the VRScout Report which is a weekly VR/AR news wrapup.