The Digital Hollywood Experience

The Digital Hollywood Experience

 

Tuesday, October 10th, 2017

ThinkTank - Workshop

1:00 PM - 2:00 PM, Herscher Hall, 2nd Floor, Room 202

The Art and Science of Influence: THE ROLE OF NEUROSCIENCE IN UNDERSTANDING EMOTIONAL VERSUS RATIONAL DECISIONS

Jason Jercinovic, Global Head of Marketing Innovation, Havas

Liz Lundy, Senior Researcher, Netflix

Chris Nicholson, co-founder and CEO, Skymind

Spencer Gerrol, CEO of SPARK Neuro

Curt Doty, President/Founder, CurtDoty.co, Moderator

Speakers to be announced

 

Curt Doty is an award-winning Strategist, Storyteller and Creative, who brings leadership experience across the entertainment, marketing and branding worlds. His pioneering spirit has led him into innovative UI and creative technology experiences focused on multi-platform storytelling and interactive content. His consultancy, www.curtdoty.co is focused on marketing and branding with a focus on digital. His legacy of Brand clients include GM, Carl’s Jr., Bausch + Lomb, Covered California, GoGo, Motorola, Genentech, Michael & Susan Dell Foundation, Abbott and Motorola. His studio clients have included Universal Pictures, Paramount Pictures, Fox Searchlight, Miramax, The Weinstein Company and media companies have included, Starz, Red Bull, ABC, FX, Discovery, A&E and many more. He has taught at the School of Visual Arts in NYC and Art Center College of Design in Pasadena, CA. He has lectured at Ful

l Sail and SCAD and has been a guest speaker at numerous conferences including, NAB, Promax, and  NATPE. He is, and continues to be, a thought leader, visionary and outspoken creative on what is happening in Tech, Content and Design. Curt serves on the advisory board of SPARK Neuro.

 

Liz Lundy is a Sr. Researcher at Netflix specializing in marketing and content research for Netflix Originals such as Stranger Things, Orange is the New Black, and the upcoming Will Smith film, Bright. Prior to Netflix, Liz worked at NBCUniversal on their Lifestyle Networks (E!, E! Online, Esquire, and Oxygen) and at THREE Group Research in Saratoga Springs, NY.

 

Jason Jercinovic, Global Head of Marketing Innovation & Global Brand Director, Havas: Jason' s a veteran digital marketer with a diverse career in advertising and marketing. Jason has been involved in marketing on a variety of levels: from agency to client, spend to buy, as well as from startup to established global engagements. Jason's career has spanned the development of the Internet as a premiere marketing tool. With an energetic obsession in all things digital, Jason has most recently focused on successfully applying social and mobile trends to brand engagement, his work running the gamut from global marketer (Nike) to media super star (Taylor Swift and Justin Bieber). Earlier in his career Jason headed up Havas Worldwide Digital in Australia, working on Global accounts (Intel & Dell) as well as helping to establish success with local clients (Sony Australia, Northern Territory Tourism Commission, Tourism Australia). Also while living in Australia, Jason ran the Asia Pacific-based mobile connectivity and integrated marketing services provider Communicator, funded by Australia's leading private equity/VC firm Allen and Buckridge (A-B.com.au). Prior to re-joining Havas Worldwide Digital in 2011 as the President of Havas Worldwide Digital, Jason was running the Nike Global Brand business at R/GA. Jason currently manages the Global Social Agency of Record business for IBM at Havas Worldwide. Jason is also active in preaching the Digital word to the next generation as a regular on the speaking circuit.

 

Chris Nicholson is co-founder and CEO of Skymind, the company behind Deeplearning4j, the most popular open-source deep-learning framework for Java. Previously, Chris led communications and recruiting for FutureAdvisor, a Sequoia-backed Y Combinator startup that was acquired by BlackRock in 2015 for $200 million. He also spent a decade as a journalist, reporting on tech and finance for The New York Times, Bloomberg News and Businessweek, among others. He has recently spoken at Cloudera's Wrangle Conf, Goldman Sachs's Technology and Innovation Summit, CB Insights Innovation Summit (2017), PlugNPlay's IoT and Fintech conferences, Y Combinator's demo day, Leading Edge Forum events and the Synaptech Conference in Berlin.

 

Spencer Gerrol, CEO of SPARK Neuro, which he founded on the principle of employing neuroscience in advertising and entertainment. Spencer was honored at the White House for founding one of the top 100 companies started by young entrepreneurs and was named a Global Shaper by the World Economic Forum. Spencer has keynoted presentations at Google, TED, the United Nations, the Pentagon, and the Cannes Lions. SPARK’s research is trusted by major brands including GM, Clorox, Toyota, Procter & Gamble, NBC, Universal Pictures, Telemundo, and Netflix. Spencer and SPARK Neuro have been featured by CNN, ABC News, The Washington Post, and AdWeek. www.sparkneuro.com