The Digital Hollywood Experience

The Digital Hollywood Experience


Tuesday, October 10th, 2017

2:30 PM - 3:30 PM

Track I: Ahmanson Hall, Live Webcast

Women in Virtual Reality and Immersive Entertainment: Experiencing New Dimensions and Creative Experience

Ryan Pulliam, CMO, Speaker and Co-Founder, Specular Theory

Anna Rosa Lappalainen, COO and Co-Founder, Vizor

Allison Huynh, Founder and CEO, MyDream Interactive

Kiernan Kit, CEO, Truth for Gold

Evelyne Ouellet, Chief Marketing Consultant, SAFIRA Entertainment Marketing

Maggie Lane, VR/AR Designer, Moderator


Ryan Pulliam is the co-founder and CMO of Specular Theory, an award-winning immersive media and entertainment company based in Venice Beach, CA that creates premium virtual reality content and experiences using innovative storytelling and proprietary technology. Ryan brings extensive agency and client-side experience in digital marketing and brand strategy. As a next-generation thought leader on digital media strategy and a gatekeeper to large networks in the entertainment, technology and new media sectors, Pulliam is consistently creating opportunities for long-term growth and value from

customers, markets and relationships. Pulliam is a published expert in the Seven Pearls of Financial Wisdom, which was named Top Business Book in 2012 by The Library Journal. She is a frequent guest speaker on a number of industry panels including Further Future, TEDx, Singularity University and CES. She is also a member of The Women’s CLUB of Silicon Valley, MaiTai Global and Summit Series. Specular Theory has won numerous awards for its virtual reality and 360 work, including the 2016 Streamy Award Winner for Best VR and 360 Experience for MatPat’s Game Lab in 360 series. The studio has also created the most talked about pieces at the 2015 and 2016 Sundance Film Festivals for their “Perspective VR” original series that ignited a global conversation around empathy and using VR for Good.


Anna Rosa Lappalainen, COO and Co-Founder, Vizor: Anna Rosa is the chief operations officer and co-founder of Vizor, a platform for creating and sharing virtual reality (VR) content including 360-degree tours, immersive stories, virtual visits and WebVR experiences. She currently leads and oversees Vizor’s financial operations and business development efforts in the U.S. Having three startups under her belt and a decade of experience from digital travel and advertising agencies, Anna Rosa is familiar with key VR influencers and can provide in-depth insight on the trends within the VR space. Anna Rosa received her undergraduate degree from Helsinki School of Economics and a Master in Cultural Productions from the University of Barcelona. She also speaks nine languages, four of them being English, French, Spanish and Italian, fluently. Anna Rosa is a mother of two, enjoys cooking vegetarian dishes and is a fan of Jamaican dancehall culture.


Allison Huynh is the Founder and CEO of MyDream Interactive, Inc. Headquartered in Palo Alto, CA, MyDream Interactive is a pioneering development studio in virtual reality and virtual worlds.  Allison studied Symbolic Systems and Computer Science at Stanford University. She incubated, one of the first kid’s virtual world, at Willow Garage. With more than 1MM users, was successful in helping kids develop a passion for literature. As an early VR software designer, Allison launch MyDream the game, a 3D virtual world, which received an award for Game Design, at GDC (Game Developer’s Conference) for a being a collaborative and creative sandbox that rewarded users for prosocial skills. This year MyDream Interactive launched VR Toolbox, the only software in the market that allows users to bring any existing computer screen into 360 VR, and Candy Squad, one of this first fun, family friendly games geared for the VR mobile market. Last year, Allison co-authored and filed a Blended Reality Patent, which brings in a live camera feed from a webcam or pass-through camera and blends it into the VR world.


Evelyne Ouellet is a French Canadian Entertainment Marketing expert based in Los Angeles, California. With the strength of her experience at the front line of high-profile campaigns, she has developed solid expertise in branding and an intimate knowledge of the media arena. She has built an extensive international network and has proven herself as a brilliant strategist and value creator. As Director and Manager of Public Sales for world-renowned Cirque du Soleil, Evelyne worked at a grassroots level in the key hubs of most core U.S. markets. She moved on to become the Head of Marketing for 24 radio stations and launched the Virgin Radio brand in Canada. Then, as Vice President of Marketing at Canadian media company (Astral (Bell Media), she oversaw two music-based TV Networks, MusiquePlus and MusiMax. English-French bilingual, Evelyne has an MBA from HEC (Hautes Études Commerciales) in Montreal. In addition, she studied in Europe - Université Canadienne en France, Nice, and the Copenhagen Business School (CBS), Denmark - and completed a Certificate in the Business and Management of Entertainment at UCLA (awarded with distinction). Prior to founding Safira, Evelyne was selected for an assignment with Creative Artists Agency in the Film Marketing department, which she successfully completed. Evelyne's recent clients include Cirque du Soleil, who recently won an Emmy for their VR production of Kurios and Digital Dimension who completed a partnership for a VR project in Brazil. She is currently acting as the Chief Marketing Consultant for Reflector whose CEO is Assassin's Creed's Creative Director, Alexandre Amancio on upcoming gaming and VR IPs. In addition, she has created a group of VR experts designed to identify business opportunities in this dynamic and emerging market.


Maggie Lane, VR/AR Designer: Maggie Lane has over 7 years of development experience, working at such companies as Warner Bros., The Jim Henson Company, and WETA. She transitioned into the VR space in 2016, first as a journalist for publications including VRScout and UploadVR, and then as a writer/producer in her own right. She is attached to produce several large-scale productions, including an animated series at Oculus VR. In addition, she is currently writing/producing a 360 branded experience and an educational VR project. She is a graduate of Columbia University and proud member of "Women In VR/AR".