The Digital Hollywood Experience

The Digital Hollywood Experience


Tuesday, October 10th, 2017

2:30 PM - 3:30 PM

Track II: Haas Conference Center, Room 172-173, Live Webcast

OTT Programming: The Multiscreen Video Experience

George Woolley, Head of Originals, Portal A

Galen D’Attilio, Business Development, Daily Motion

Harry Lang, Vice President of Product, Feeln, Hallmark Labs

David Tochterman, CEO, Canvas Media Studios

Xavier Kochhar, Founder and CEO, The Video Genome Project® a Division of Hulu

Adam Goldstein, VP, Business Development, ZEFR

Mark Kapczynski, President, Storymill, Moderator


David Tochterman, CEO, Canvas Media Studios.  David co-founded Canvas with Emmy Award winning digital creator Bernie Su, with venture financing from Third Wave Partners, MNM Creative, and a strategic investment and partnership with Entertainment One.  David is also a partner in Pemberley Digital, a YouTube channel and media company which produces videoblog adaptations of classic literature, including two Emmy Award-winning interactive web series, The Lizzie Bennet Diaries and Emma Approved. David was an early digital media pioneer, launching the groundbreaking interactive branded video website ChannelBlast. Prior to co-founding Canvas, David was a digital strategy

consultant for ABC Digital, PBS Digital Studios, Starz Digital, and founded Innovative Artists Digital Media, one of the first talent agency digital divisions.  In television, David was Executive Vice President of Will Smith's Overbrook Entertainment and Senior Vice President of the Carsey Werner Company, where he played an integral role in hit shows including That 70's Show, 3rd Rock From the Sun, and was an Executive Producer of Grace Under Fire.


Harry Lang is the VP of Product for Hallmark Labs, heading up the department that oversees and implements vision, strategy and innovation for the three verticals including Feeln, an SVOD service, Hallmark eCards and the print-on-demand site, Ink & Main.  With over 20 years of product experience, Lang has been positioned at the forefront of emerging technologies and has launched digital products across every major platform with some of the biggest brands, technology giants, global companies and studios in the Entertainment industry. For Feeln, Lang oversaw the largest expansion of Feeln across devices having led a complete redesign and build out of the service across 15 platforms including iOS, Android, Fire TV, Apple TV, Sony TV and more.  Feeln's app launches have been featured on every app store including iTunes, Google Play and Amazon and subscribers have increased sevenfold throughout his tenure. Prior to joining Hallmark Labs, Lang worked for Trailer Park as Sr. Director, Special Projects/Program Management where he helped launch mobile apps for MTV, The Grammys and CBS.  Lang launched his career, and subsequently spent 18 years, at Paramount Pictures where he was Vice President of Interactive & Mobile.  In that role, he helped launch interactive games across all devices for movies and TV shows such as Mission: Impossible, The Godfather, Star Trek and The Warriors. Lang is a member of the Television Academy Interactive Media Peer Group. He resides in Los Angeles and has a 13 year old son named Griffin.


George Woolley is the Head of Originals at Portal A, an award-winning digital studio that develops, produces, and distributes original and branded entertainment. Portal A is independent, with a team of 35 based in its San Francisco and Los Angeles offices. Portal A works closely with top global brands like YouTube, Google, Lenovo, Procter & Gamble, Amazon, NBC Universal, Macy’s, and Universal Pictures, and develops original entertainment for digital platforms with partners such as Disney, Hearst, YouTube, and more. Portal A’s work has been seen nearly a billion times, and the company is best known for the annual YouTube Rewind video (which it has produced since 2011) and for its original show, White Collar Brawler, which began as a digital series and ran for multiple seasons on TV with Esquire. George is responsible for and oversees the creation, development, and sale of premium scripted and non-scripted projects for Portal A. Prior to joining Portal A, George created and developed digital and traditional content for MTV, Yahoo! Originals, and Red Bull Media House, most recently as the VP of Originals for Disney-owned Maker Studios. George grew up in Berkeley, CA, and is an alumnus of University of California, Los Angeles.


Galen D'Attilio is currently Director of Strategic Partnerships at the Paris-based video and ad tech platform, Dailymotion, where he manages content acquisitions models, tech partnerships, and business development.  Prior to that, he worked as the video unit Business & Corporate Development Manager for IGN, the world's largest publisher of videogame and entertainment news.  He has also worked in business development and content partnerships for JibJab, MTV, and Disney's Maker Studios.  Galen received his B.A. focused on Interactive Media, and his M.B.A. from University of Iowa's Tippie School in Italy.


Adam Goldstein, VP Business Development at ZEFR: Adam Goldstein is VP, Business Development for ZEFR, the leading video technology company & data partner to major media companies and brands on YouTube and other social media platforms, where he focuses on partnering with platforms, film studios, music labels, TV networks, sports leagues, and other content owners in the US, LATAM, and APAC. Recent partners include Universal Pictures, Hasbro Studios, and Nintendo. Previously, Adam led entertainment business development and partnerships for Ustream, the leading live video platform at the time, and was instrumental in growing Ustream's presence in Hollywood. He started his career in management consulting, working with Fortune 100 companies on international growth and innovation. A graduate of Haverford College and born and raised on the east coast, he's now proud to call Santa Monica home.


Xavier Kochhar is the CEO of Structured Data Intelligence (SDI), a company whose mission is deeply rooted in the belief that the world's data should be accessible for all to use. The company is behind the Video Genome Project (VGP), which has successfully mapped (catalogued, categorized, analyzed) the hundreds and hundreds of elements (metadata) within 7.5 million+ records of professionally produced video content-film, television shows, and series, and online video. The VGP is the largest, broadest and most granular structured database of video content in the industry. The VGP and the underlying SDI structuring technology have had massive implications not only for video content curation tools (such as search, recommendation, and personalization), but also for developers, publishers, content providers, marketers, and users all over the world who utilize any form of video content. Additionally, SDI's Insights division provides analytical lens tools which it layers on top of its structured databases so that its customers can glean actionable insights relating to video content that are used to drive business decisions. Prior to SDI, Mr. Kochhar was Managing Partner of MediaLink, a strategic advisory firm operating at the intersection of the media, advertising, and technology communities. In this role, he managed and executed upon the strategic planning and business science advisory services for the company and guided clients across of number of practice areas including digital strategy, strategic partnerships, marketing communications, media reviews, organizational management and restructuring, and revenue development. As one of the early executives and part of the original leadership team at MediaLink, Mr. Kochhar helped to build the firm into the media and advertising industry's preeminent strategy and implementation firm. His clients included many top Fortune 100 advertisers, digital media and entertainment companies and publishers, as well as dozens of the fastest growing VC-backed start-ups in both Silicon Valley and Silicon Beach, including many of today's top online video studios and distribution platforms. Mr. Kochhar also worked closely with premium venture capital and private equity firms as they sourced and analyzed deals in the media, ad-tech, and content sectors. Mr. Kochhar joined MediaLink from The Walt Disney Company, where he served as one of three corporate executives within Disney©'s Corporate Alliances group dedicated solely to the procuring and developing of new, mutually value-creating strategic relationships between outside corporations and the myriad assets across all the divisions of The Walt Disney Company. By sitting in Corporate atop Disney, his role had an ability to and necessitated the pulling of resources from the respective divisions within the company Studios, Theme Parks, Consumer Products, and Media Networks (ABC, ESPN, and the various Disney cable assets) in order to work with third-party B-to-B and consumer brand companies in various aspects of strategic and/or tactical relationships. These relationships included marketing, media buys, sponsorships, promotional activity, purchasing, corporate development, joint or integrated content opportunities, or co-branded JVs. Before Disney, Mr. Kochhar was a corporate packaging agent at the William Morris Agency in Beverly Hills, the largest and most prestigious talent agency representing the entertainment industry's top creatives and content producers; and a partner for an entertainment marketing company, which extends the brands of top consumer and retail companies into the world of media by identifying and/or generating integrated marketing opportunities based on or around top entertainment properties and franchises. Mr. Kochhar was also a strategy consultant in the Media and Entertainment group for London-based L.E.K. Consulting. He began his professional career in corporate finance, after graduating from U.C. Berkeley's Haas School of Business, working as investment banker for Tucker Anthony Sutro, where his focus was mergers, acquisitions, and private placements of emerging growth and middle market companies.