The Digital Hollywood Experience

The Digital Hollywood Experience

 

Tuesday, October 10th, 2017

2:30 PM - 3:30 PM

Track III: Herscher Hall, 3rd Floor, Room 303-304: Live Webcast

Social Media Transforms Entertainment Marketing = Facebook, Instagram, Snapchat, Twitter, Linkedin

Any pundit who suggests that social media or mobile device usage has reached a saturation plateau had better go back to the drawing board. In fact, social media, as content, communications or advertising is expanding all over again.

Angela M. Jollivette, Senior Project Manager, The GRAMMYs/The Recording Academy

Tania Yuki, CEO, Shareablee

Alec Shankman, SVP and Head of Alternative Programming, Digital Media and Licensing, Abrams Artists Agency

Liz Stahl, President, In Haus

Ryan Detert, CEO, Influential

Michael Hess, Global Head of Marketing, Storyful

Marc Karzen, CEO, RelishMIX, Moderator

 

Tania Yuki is the founder and CEO of Shareablee, a leading provider of social content analytics for business. She has spent most of her career in digital marketing, measurement and analytics, and was recently honored with several

awards including, the SmartCEO Brava Award, Cynopsis Media Top Women in Digital Award, Direct Marketing News and Multichannel News 40 Under 40, L’Oréal Women in Digital Next Generation Award, and by Advertising Age as a 2015 Media Maven and 2016 40 Under 40. Tania began her career as a media and internet attorney, specializing in digital rights management, IP and film financing. After moving to the US from Australia she was seduced by digital and went on to run an online video content network as head of acquisitions and branding and has also led product management for comScore's Video Metrix, the world's leading online video ratings service. Tania is also the founder of wimlink, an organization that holds regular events and seminars promoting entrepreneurship, leadership and the professional development of women.'

 

Liz Stahl, is the Founder & CEO of In Haus Consulting, a global digital & social marketing consultancy aimed at setting clients up for success across the eco-system. Prior to forming In Haus, Liz spent her career in a variety of digital leadership roles across brand & entertainment, most notably heading up social for Disney Interactive Games during the launch of the billion dollar franchise, Disney Infinity, as well as leading the Beats Music social team through the 2014 Apple acquisition. Liz is regularly quoted in the trade press on the ever-evolving world of social and how the agency model is shifting to properly service clients.

 

Michael Hess is the Global Head of Marketing for Storyful. He leads business development opportunities with large scale clients and oversees marketing efforts for digital, creative, and messaging, focused on branding, lead generation, and building the Storyful infrastructure for long-term success. Prior to Storyful, Mr. Hess served as Director at IPG/Weber Shandwick, where he was the editorial and product lead for major tech, health, and consumer brands. In this position, he focused on traffic sources and optimizing consumer journey from content to e-commerce channels. He also led the strategy development for consumer and media targeting. Also at IPG/Weber Shandwick, Mr. Hess held the position of Senior Digital Manager, where he was Managing Editor of the VZW newsroom, leading the initial launch of the newsroom with content development, CMS design, and front end design. He also led the iterative development of the newsroom, digital strategy, and editorial structure. Before joining IPG/Weber Shandwick, Mr. Hess was a Senior Content Manager at IGN Entertainment and Hearst Digital Media, where he specialized as an editorial SEO strategist. He was also previously a Content Production Manager at UGO Networks.

 

Alec Shankman is the Senior Vice President and Head of Alternative Programming, Digital Media and Licensing at Abrams Artists Agency. He started his career in Hollywood at AAA in 2003 where he personally launched the very successful and quickly growing department. Alec and his team represent many of the top TV personalities, producers, and influencers across linear and digital media. Linear projects and talent/casts that he has been directly involved with include examples such as A&E’s Duck Dynasty, Discovery’s Gold Rush, Nat Geo’s Wicked Tuna, MTV’s Teen Mom, NBC’s The Biggest Loser, Travel Channel’s Expedition Unknown, Bravo’s Real Housewives of Beverly Hills, History Channel’s Swamp People, Travel Channel’s Ghost Adventures, Discovery’s Street Outlaws, etc. Digital clientele include personalities such as Mr. Kate, Teni Panosian, Andrea Brooks, Brodie Smith, Dove Cameron, Furious Pete, Vitaly, and Jon Rettinger, as well as many more. In 2009 Alec also co-founded GotCast.com, which was the Internet’s premier interactive casting site & social network for talent. Under his supervision, GotCast innovated the talent sourcing business, casting over 750,000 entertainment projects. He also launched MediaBlastr, GotCast's popular social media-based contest platform. MediaBlastr powered hugely successful campaigns sponsored by top brands like Mercedes-Benz, Sony Playstation, L'Oreal, Dove, Charles Schwab, & Garnier Fructis. In 2010, GotCast was honored by the Los Angeles Business Journal for Innovation & Vision. Alec's 1st book, ‘Moving to Los Angeles: The ABC’s of Making Your Hollywood Dreams Come True,’ was published in 2010. His 2nd book 'Moving to Los Angeles: The ABC's of Getting an Agent,' was published in 2012. Specialties: Social Media, Entertainment, Marketing, Talent, Negotiations, Digital Media, Licensing

 

Ryan Detert, CEO, Influential: As CEO of Influential, an A.I. influencer technology and developer partner of IBM Watson, Ryan Detert has brought top influencers, brands, press, and financing to his venture-backed company, which has offices in Beverly Hills, NYC, and Las Vegas. Detert has brought over 10,000 of the most engaged social media influencers onto the Influential platform, and used third-party data and technology to turn the Wild West of social into an agency-friendly media buy across Instagram, Twitter, Facebook, Snapchat, and YouTube. Through Influential, Detert has led campaigns for top advertising agencies and holding companies including Dentsu, Interpublic, Omnicom, Publicis and WPP, for global brands like Sony Pictures, Nestle, Coca Cola, Kia Motors, General Mills, Unilever, and even The United Nations. He has also been featured in publications like Forbes, Inc., Adweek, Venture Beat, Wall Street Journal and has appeared on broadcast TV shows Entertainment Tonight, HLN’s The Daily Share, and Good Morning Britain.

 

Marc Karzen, CEO, RelishMIX: Relish founder/CEO Marc Karzen has been an entertainment-technology-innovator for nearly 20 years. From the Digital production revolution in 1993 (Apple, Radius, Adobe)  to the Dotcom Web Video Revolution in 2000 (Apple Quicktime Networks, Akamai, YouTube) and now, the Social TV Revolution (Social Networks for TV shows on Vh1, ABC, Discovery, MSNBC, TLC, OWN, Animal Planet and more). - Karzen worked in NYC at NBC for SATURDAY NIGHT LIVE and LATE NIGHT WITH DAVID LETTERMAN for 10 years where he shot and designed award winning on-air graphics and bumpers. - On Madison Avenue, Karzen was art director at Grey Entertainment & Media (ABC ENTERTAINMENT, RADIO CITY MUSIC HALL). - In Los Angeles, Karzen owned and ran Qstudios, the first ever full-service creative, design, animation, production, music, one-stop shop in Hollywood producing commercials, promos and TV main titles for ABC, CBS, FOX, PARAMOUNT, COLUMBIA TV, WARNER BROS TV, DISNEY, UPN, MTV, E!, LA CELLULAR and AMC. - Karzen co-founded SADDLETUDE, the online network for equestrian sport, the first international sports channel on APPLE'S Quicktime Network. SADDLETUDE became the world leader in the niche. - Karzen created and produced STRINGERS:LA, the the high-octaine docu-drama series about freelance news chasers with ABC MEDIA and 44 BLUE PRODUCTIONS on truTV. - Karzen's work was nominated for an Emmy; LETTERMAN/NBC Graphic Design and Title Sequences, Contributed to 5 Emmy Awards & 31 Nominations for LETTERMAN/NBC plus Broadcast Designers Association Gold, Cannes International Advertising Festival, Chicago Film Festival, Art Directors Club of NY, Telly Awards, NY International Film & Television Awards and the Promax Awards.