The Digital Hollywood Experience

The Digital Hollywood Experience


Tuesday, October 10th, 2017

3:45 PM - 5:00 PM

Track II: Herscher Hall, 2nd Floor, Room 202

360 Video and VR/AR - Content and Advertising - A Cross Platform Experience

Mark Netter, Vice President, Strategy, REVOLVE Agency

Brian Cavallaro, Chief Creative Officer, MANDT VR

Andy Robbins, COO and Partner, bpg

Matt Doell, Creative Director, Madison + Vine

John Montgomery, Chief Creative Officer, R&R Partners

Craig S. Phillips, Creative Director and Co-Owner of SunnyBoy Entertainment

Lawrence Jones, VP of Business and Content Development, The Future Group

Ted Cohen, Managing Partner, TAG Strategic llc, Moderator


Mark Netter, VP Strategy, REVOLVE Agency: Mark Netter has a broad range of experience in entertainment marketing and production. He currently serves as VP Strategy for REVOLVE, a Los Angelesbased entertainment advertising agency focused on delivery high-quality creative trailers, TV spots, on-air promos, digital, social and new technology campaigns for major movie studios and television networks. His clients include Warner Bros, The Walt Disney Studios, NBC, CBS, A&E, TBS, TNT and DirecTV. Previous clients over nearly two decades include Universal Pictures, Sony Pictures, New Line Cinema, ABC, VH1, GSN, Starz, E! Entertainment Television, Sony Computer Entertainment America, Activision, Konami, Vivendi Games, Namco Bandai, Mattel, Capitol/EMI, MGM

Resorts International, Mitsubishi Motors North America, Intel and Adobe Systems. He was Director of Business Development for Zannel, the mobile video social network funded by US Venture Partners, Palomar Ventures and Alloy Ventures, and produced videogames for Jordan Mechner, creator of PRINCE OF PERSIA, and for TETRIS. He has worked in feature film production for Producers and Directors, and began his entertainment industry career as Music Supervisor on Olympics broadcasts for ABC, CBS and NBC. Mark is also the Director, Co-Writer and Producer of the award-winning sci-fi motion picture, NIGHTMARE CODE, the first feature film told entirely from the point of view of an artificial intelligence, available on platforms including Amazon, iTunes and GooglePlay. He has an MFA from the New York University Tisch School of the Arts Graduate School of Film and Television and is a graduate of Brown University.


Brian Cavallaro is chief creative officer for MANDT VR. He is also director of development and vice president of production for Mandt Bros. Production, and an Emmy Award-winning commercial director. Prior to joining MANDT VR, Brian created branded content for Woven Digital, Disney Parks and Disney Channel, where he was also the executive producer and director of the very first 360-degree hosted program that was streamed live all over the world. Brian has been on the forefront of creative content and technology since he directed the first high-definition, feature-length film at the University of Miami. Most recently, Brian co-produced a full-length feature film, “Dog Years,” which had its world premiere at Tribeca Film Festival 2017. Brian has also produced and directed documentary series for Discovery, Fox and NBC, as well as environmental documentaries for Al Gore, Mark Cuban and Wildlife Alliance. His own documentary, “Overfished,” narrated by Daryl Hannah, was featured at the Cannes Film Festival. Brian is a member of both the Directors Guild of America and the Producers Guild of America.


John Montgomery, Chief Creative Officer, R&R Partners: John's eclectic road to this position reflects his “connect the dots” approach to life. After receiving a degree in Fine Arts, John traveled the world producing artwork and curating art exhibits from California to Russia.  After returning to the States, John became immersed in the world of fashion as a designer, advertising creative and business owner.  John won many fashion industry accolades from ASR, Lycra and MAGIC International for the work he did with brands such as Rampage, Dr. Martens, E-POCH and Frieda M.  During his 7 year tenure in the fashion business, John directed ad campaigns and produced multimedia fashion events for William Morris Agency, Yaga, Absolut and Hot Topic. John then followed his media passions and traded clothing production for the entertainment industry.  He joined the executive team as vice president of branding and promotions for College Broadcast, a college marketing company with a 250-affiliate cable network.  He overhauled the look and feel of the cable network, while leading the creative development of the Web site and guerilla marketing force.  He built custom marketing programs for companies such as Tommy Hilfiger, MGM, DreamWorks, Taco Bell, Universal and Levis.  Eventually, John moved on to pursue the creation of Media Arts Group, a creative services agency focused on fashion, music, video games and entertainment. After four successful years, John merged his agency with Threshold Digital Marketing, forming Threshold. John now leads the creative team of the combined agency, leading projects for companies across industries, including Nestle Crunch, Baby Ruth, 1800 Flowers, Squaresoft, Disney, Sony Television, Starz, FOX and the Los Angeles Fashion District.  John is a featured speaker at design and fashion schools throughout the Los Angeles area, as well as marketing seminars nationwide.  He has been an active board member on the California Fashion Foundation and the Institute of Ecolonomics.


Craig S. Phillips, Creative Director and Co-Owner of SunnyBoy Entertainment: Craig S. Phillips is a creative director and co-owner of SunnyBoy Entertainment¨ a full-service creative studio specializing in a new era of entertainment. He is a member of an Emmy-nominated writing duo¨ alongside his business partner Harold Hayes¨ Jr. Phillips leverages his artistic dexterity to evolve his creative offerings to accommodate the growing content marketplace. Most recently¨ he put his creative efforts into the emerging VR and AR medium and has directed high-profile VR experiences for top film franchises including IT: Float - A Cinematic VR Experience ¨ Annabelle: Creation - Bee’s Room ¨The Conjuring 2: Experience Enfield¨ among other upcoming content. SunnyBoy Entertainment has emerged as a leader in VR and AR and is generating high-end cinematic experiences for the Hollywood studios as well as upcoming original content. Beyond immersive content¨ Phillips has created branded content for major studios and concert visuals for artists such as Deadmau5¨ J. Cole¨ Glitch Mob and original animated series for Defy Media. Phillips has received multiple Emmy nominations for his writing on R.L. Stine’s Haunting Hour and developed series for Amazon Studios¨ Nickelodeon and more.


Lawrence Jones: Lawrence has over 25 years experience in the interactive, motion graphics, visual effects (VFX), realtime gaming, and augmented/mixed reality fields, specializing in real-time VFX advertising for a decade as a leader at ESPN. Lawrence is The Future Group’s VP in North America of Business and Content Development and responsible for the company's U.S. branch. He is a recipient of the coveted Disney Imagineering Award and is a seven-time nominated, Sports Emmy Award winner with a host of other accolades including a patent, BDA and New York Film Festival Award. He has collaborated with cutting-edge technology innovators such as: Ncam, SportVision, Magic Leap, JauntVR, Nvidia, Disney Research, and EA & Sony games


Andy Robbins, COO and Partner, bpg: As head of the Interactive Division for bpg, Andy has spearheaded successful campaigns for some of the leading brands in television and film including Universal, NBC, HBO, Netflix, History, Showtime and Sony to name a few. The interactive campaigns Andy is known for stem from an understanding of how to leverage the available tools of the digital ecosystem to create engaging consumer experiences that spark conversation and deliver on a client’s strategic marketing goals. Prior to joining bpg, Andy was Senior Vice President of Marketing and New Media at Miramax Films, where he oversaw and directed the company’s award-winning new media efforts for films such as Gangs of New York, Chicago, Kill Bill and over 70 other titles. Andy has been published in Ad Age, featured in Adweek, and recently served as Interactive Jury Chair for the CLIO Key Art Awards.


Matt Doell, Creative Director, Madison + Vine: Matt uses his combined experience as a traditional copywriter and commercial filmmaker to inspire unique campaign and content ideas for world-class brands, artists and agencies. He has written for brands like Nike, Miller Lite and Panda Express and directed for Ford, Guitar Center and Lenovo. Matt’s extra curricular activities include co-founding a non-profit film company in 2014 and serving as a creative advisor for a non-profit medical device start-up since 2015. He holds a B.S. in Chemistry from the University of Oregon.


Ted Cohen, Managing Partner, TAG Strategic: industry luminary and former, Vice President, Digital Development & Distribution, EMI Music: As Vice President of Digital Development & Distribution for EMI Music, Ted Cohen oversaw worldwide digital business development for this "big five" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen's guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio. In addition to seeking out, evaluating and executing business opportunities for the company, Cohen serves as both a strategist and key decision-maker for EMI's global new media and anti-piracy efforts. He has worked to establish company-wide policies, which have allowed EMI's artists and labels a substantial advantage in the digital music arena. Cohen served previously as the Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the Webnoize '98 & '99 conferences. He currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also held senior management positions at both Warner Bros. Records and Philips Media. Additionally, Cohen lead two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/ and several other entertainment, computer and new media organizations. A 25-year industry veteran, Cohen serves on the NARAS (Grammy) Los Angeles chapter Board of Governors, the Board of Directors for the Neil Bogart Memorial Fund, Co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to the Grammy In The Schools Program.