The Digital Hollywood Experience

The Digital Hollywood Experience


Tuesday, October 10th, 2017

10:00 AM - 11:15 AM

Track II: Haas Conference Center, Room 171

The Power of Influencers: Accelerating Brand Value Across Platforms - From Internet TV - Mobile - Social Networks

Jared Heinke, President of Whalerock Digital

Phil Ranta, Chief Operating Officer, Studio71

Jamie Elden, President, NYLON Media, Chairman of Socialyte

Danyelle McGill, Vice President, Influencer Marketing, 87AM

Maureen Polo, General Manager, Fullscreen

Nick Carreras, VP of Talent and Brand Strategy, Bent Pixels

Steve Bradbury, President & Head Coach, Deep Sports, Moderator


Danyelle McGill is Vice President, Influencer Marketing for 87AM and Allied Integrated Marketing. She’s been responsible for the development and execution of numerous groundbreaking, engaging digital marketing and PR campaigns for major film, television, entertainment and lifestyle brands including NBC Universal, Showtime, HULU, the Hollywood Bowl, and many more. In addition to activating national campaigns, Danyelle integrates strategic digital components into targeted marketing initiatives across multiple divisions of Allied.

Phil Ranta is the Chief Operating Officer at Studio71, US, a leading media company focused on digital talent. With a YouTube network of over 1,200 creators receiving over 6 billion monthly views, Studio71 has become a leader in digital brand solutions, premium content creation including movies and television programs, and talent management. Key talent includes Rhett & Link, Lilly Singh, Family Fun Pack, Guava Juice, and Roman Atwood. Before Studio71, Mr. Ranta was the VP of Network at Fullscreen. As one of the earliest employees, he helped create the largest independent network through acquisition by Otter Media, a joint venture between AT&T and The Chernin Group. He also acted as the Executive Producer at Viva! Vision, a leading provider of mobile video content. Mr. Ranta is also a regular performer at prestigious Los Angeles-based comedy institutions including the i.O. West Theater and Second City Hollywood. He is a proud graduate of the University of Michigan with a B.A. in Film and Video Studies.


Jamie Elden, President NYLON Media, Chairman of Socialyte, oversees operations across print, digital, e-commerce, social media, events, original and branded content, its influencer network, as well as TV and premium digital original programming. Based in New York City, Elden has 15+ years of experience building content and advertising programs for major U.S. brands as well as producing notable branded entertainment and television programming. Previously, as chief revenue officer and head of entertainment of Media General, Federated Media, Elden oversaw its digital and content development business, and was part of the acquisition team that brought the digital companies Federated Media, HYFN, and BiteSize TV in house, to build out its influencer, social and programming divisions, including the hit TV show Hollywood Today Live on FOX. During his time at Federated Media, Elden developed and grew sales and content strategies, developed an A-list influencer and content-marketing platform reaching over 100 million uniques per month, and delivered award-winning content programs for consumers and leading brands. Prior to Media General, Elden was executive vice president and the head of the digital studio at United Entertainment Group (UEG), the leading branded content agency co-founded by UTA, where he merged talent with brands and platforms to develop content, programming and branded entertainment campaigns. Prior to UEG, he served as senior vice president of digital and entertainment at Alloy Media and Marketing, where he launched and created the number one Comscore network for reaching teens and young adults. Elden simultaneously developed original content, programming and branded entertainment initiatives, making Alloy the number one destination for reaching this valuable audience. During his time at Alloy, he also spearheaded the movement to bring brands such as Gossip Girl, Vampire Diaries, and Pretty Little Liars' print readership to digital and beyond.


Jared Heinke is Head of Digital at Whalerock Industries, a media and technology company based in West Hollywood, California. In this position he oversees all digital and technology aspects of the company and leads a team of over 100 people.   In February 2015, he and his team launched Whalerock’s groundbreaking direct-to-consumer OTT multi-media hubs that integrate music, video, live streaming, e-commerce, and gaming.  Later that year, he oversaw the launch of the OTT apps for the Kardashian/Jenner sisters and Golf Media for Tyler the Creator.  In 2016, Heinke and his team developed and now operate Emoji keyboards for Kim Kardashian West (KIMOJI), the Los Angeles Lakers (Showtime! Stickers), Ellen DeGeneres (Emoji Exploji), and the NFL Players Association (Any Given Emoji). Additional Whalerock partners in the digital arena include Sirius XM, Howard Stern, Warner Bros., Viacom, MSN and Microsoft. Since being named Head of Digital at Whalerock in December 2011, Heinke responsibilities include supervision of content creation and operation of some of the most popular digital properties including the interactive celebrity destination Wonderwall, Purple Clover, and Tested. Heinke joined Whalerock Industries in November 2007 as a member of the unscripted television department and later was named head of the department.  He is a graduate of New York University.


Maureen Polo leads Fullscreen’s national integrated marketing initiatives as general manager. She joined Fullscreen with a wealth of experience in managing and scaling content marketing strategies for major brands. Prior to Fullscreen, Maureen served as director of business development at Hearst Integrated Media, where she led development of Hearst Connected Content Marketing division. She previously served as director of business development for Hearst’s iCrossing and as director of integrated sales and marketing at Condé Nast, where she developed custom content programs and led corporate negotiations.


Steve Bradbury, President & Head Coach, Deep Sports: Deep Sports develops new ventures that speak to sports as a lifestyle category. We are sports fans who embrace the many reasons people connect to each other. We are storytellers who see sports as an inexhaustible fountain of human interest stories. And we are strategists who recognize sports’ intersecting passions with numerous other verticals. Throughout his career Steve has successfully focused on revenue growth & innovative strategies at the evolving intersection of media, content and technology. Most recently, he was Chief Operating Officer & Chief Revenue Officer of Zazoom Media Group, a leading premium video creator and multi-platform content distributor. Prior to this role, Steve was VP, Content Strategy & Business Affairs for GoTV Networks, one of the first mobile video producers. Steve has developed business strategies for companies such as Sony Interactive, The Improvisation, Engage Games Online and TriStar Pictures. He produced the first ever sports technology conference, eSportsWorld, and is sought after for his distinctive conference moderating skills. Steve’s corporate experience includes tenures at MGM Worldwide Television and Universal (MCA) TV. He is also an Adjunct Professor for both the Syracuse University and Boston University semester programs in Los Angeles as well as a board member of the Center for Digital Media Entrepreneurship in the Newhouse School at Syracuse University. Learn more at Follow us on FB and Twitter @DeepSportsTV.