The Digital Hollywood Experience

The Digital Hollywood Experience


Tuesday, October 10th, 2017

3:45 PM - 5:00 PM

Track III: Guerin A, in Herscher Hall, Live Webcast

The TV/Film/Video - Platforms and Partnerships - Developing Hollywood Content as Brand and Distribution Package

Gretchen McCourt, Executive Vice President of ArcLight Cinemas

Phil Lott, Co-Founder and President, AMPLE (Showrunner, The Pitch; Director, Undercover Boss)

Brant Pinvidic, television producer and the founder and CEO, INvelop Entertainment

Philip Shafran, Director of Content Activation, Brand and Rights Management, Vin Di Bona Productions

Lemuel Plummer, CEO, L. Plummer Media (Producer, The Preachers of L.A, Mo'Nique Show  and The Family Crews)

Kimberly King-Burns, Partner, convergenz/solutions, Moderator


Philip Shafran, Director of Content Activation, Brand and Rights Management, Vin Di Bona Productions: Shafran has over 15 years of experience working with brand recognition, retention, audience engagement and social outreach - driving consumer’s consumption of content through multi-channel platforms and traditional media networks. Shafran manages the monetization of

television’s largest collection of user-generated (UGC) videos through expanding distribution and forging new partnerships via emerging channels, platforms and markets. He develops and manages off-air marketing initiatives for the Vin Di Bona brand, which includes “America’s Funniest Home Videos,” the highest co-viewed and longest-running primetime entertainment show in the history of the ABC network. Shafran is responsible for creating and extending revenue streams for the company and all its assets through meaningful digital partnerships, strategic planning, technological innovations and creative development.


Gretchen McCourt is the Executive Vice President of Cinema Programming of Pacific Theatres Entertainment Corporation. In her role, she oversees all film programming, marketing and communications of ArcLight Cinemas and Pacific Theatres, including mainstream and art film selection, specialty event programming, site rentals, studio relationships, marketing partnerships and public relations. Gretchen also plays a key role in new theater site selection.  During her tenure at ArcLight, Gretchen has developed key initiatives that have supported the brand’s commitment to the arts and entertainment including its involvement with the Women in Film organization and Slamdance.  She is the founder and content curator for the bi-annual ArcLight DocFest that takes place in May and October. Most recently, Gretchen has led the charge on introducing the ArcLight brand into three new key markets in its national expansion while continuing to grow the brand in its hometown of Los Angeles. Prior to joining Decurion in 2007, Gretchen was Executive Vice President and Head Film Buyer at AMC Entertainment, overseeing the film and marketing of 350+ theaters across the US and Canada.  She spent 19 years in various roles at AMC. Gretchen received her bachelor’s degree in Economics from Washburn University.  She resides in Los Angeles with her husband and four children.


Brant Pinvidic is a veteran television producer and the founder and CEO of INvelop Entertainment, a full-service multimedia production company focusing on unscripted television, digital and documentary films. A development and production deal was recently announced between INvelop and World Champion Soccer player, Hope Solo, with their  first project set to air later this year. Last year, the company entered into a multi-year producing agreement with STX Entertainment and their unscripted television division. Under the current deal, STX and INvelop will co-produce all projects and have more than a dozen of them in development with various cable and broadcast networks. Prior to forming INvelop Entertainment, Brant Pinvidic served as President and Chief Creative Officer for 3 Ball Entertainment, overseeing all of the company’s current programming and development slate. During his nearly six years with the company he developed and sold more than three dozen series, including Extreme Weight Loss for ABC, Funniest Wins starring Marlon Wayans for TBS, Catch a Contractor with Adam Corolla, and the hit series Bar Rescue for Spike TV. In 2015, Pinvidic also produced and directed his first feature documentary, titled Why I’m Not on Facebook. The critically acclaimed film is a recent award winner at the Manhattan Film Festival, and is airing in more than 50 countries around the world. His follow-up, Why I’m Not on Pokémon Go, was released late last year on digital platforms worldwide. The Why I’m Not On concept is being developed into a TV series for 2017. Prior to joining 3 Ball Entertainment, Pinvidic was senior vice president of programming and development for TLC, playing a pivotal role in the launch of several successful series, including John & Kate Plus 8. Prior to his term at TLC, Brant was the senior vice president of Development at GRB Entertainment where he headed up the company's reality and scripted development. Brant was responsible for the creation, development, sales and production of the company’s slate of projects and served as Executive Producer. Brant is represented by WME and resides in Los Angeles with his wife and three children. Invelop Entertainment is a Los Angeles based television and film production company focusing on unscripted television, digital and documentary films. Founded in 2016 by veteran television producer Brant Pinvidic, the company entered into a multi-year producing agreement with STX Entertainment. STX and Invelop will co-produce all projects under the current deal and have more than a dozen projects in development with various cable and broadcast networks.

Phil Lott is an Executive Producer and director, best known for Locked Up Abroad, Undercover Boss (pilot) and The Pitch. AMPLE, his exciting young production company, founded with former AMC and Xbox executive Ari Mark, has had early success. With multiple series including genre-busting "Cooper's Treasure" on Discovery Channel, the highly cinematic reboot of classic franchise "Cold Case Files" for A&E and 'Murder in the Heartland" for ID, along with a feature-doc for History, and a series at Science, AMPLE has already gained a reputation for coming at content differently. Phil and Ari came together because they believed that as the television landscape changes their experience, both in non-traditional platforms and in delivering high quality, would make for a unique and important partnership. Expanding rapidly in 2017, AMPLE has series at several OTT and pay platforms and has also started a scripted division. AMPLE is repped by WME and has offices in Los Angeles and London.


Lemuel Plummer, CEO, L. Plummer Media: At age 22, Lemuel Plummer landed a first-look deal with BET Networks, producing several series including the Mo'Nique Show  and The Family Crews starring Terry Crews (Expendable) before creating and executive producing the true-crime series Vindicated hosted by Morris Chestnut.  Lemuel executive produced BET's The Sheards and served as producer for WETV's Mary Mary.  Now age 32, Lemuel is CEO of L. Plummer Media, one of the few African American owned full-service production companies, which is responsible for The Preachers of L.A., Preachers of Detroit, and Preachers of Atlanta franchise, as well as, Living With Funny starring Brandon T. Jackson both on the Oxygen network.  Most recently Lemuel executive produced the popular series #TheWestbrooks  and Music Moguls starring Birdman, Dame Dash, Jermaine Dupri and Snoop Dog.  Currently, LPM is working with Viola Davis' JuVee Productions on a true-crime series about officer involved homicides, Two Sides of the Truth, which will be executive produced by Plummer and Davis, with narration by Davis.


Kimberly King-Burns, Partner, convergenz/solutions, Moderator: King-Burns is a managing partner with NetworkBahamas, EnergyCaribe and EnergyBahamas, technology collaborative advisories to the public/private sector throughout the Bahamas and Caribbean; serves as EB-5 business development strategist on a variety of projects around the USA with active investor networks in South America, China and the Middle East; assists major companies and government relations team with their targeted ethnic social media outreach to the African-American, Caribbean, Spanish and Asian markets; worked as chief operating officer and president of Greenbridge Capital's digital media, alternative energy/green technology consulting groups in Los Angeles; was active on the community advisory board of KCET Channel 28 Los Angeles (PBS); and founded The Briland Modem Fund, a community development foundation serving the Out Islands of the Bahamas. King-Burns was raised on Harbour Island, Bahamas, and studied English literature at Salem College in Winston-Salem NC.  Kimberly was recently selected to serve on the 23rd Annual Screen Actors Guild awards nominating committee, one of 1,200 members nationwide.