The Digital Hollywood Experience

The Digital Hollywood Experience


Tuesday, October 10th, 2017

10:45 AM - 11:45 AM, Herscher Hall, 3rd Floor, Room 303-304, Webcast

Indie TV – OTT and Streaming - The Gateway to the Hollywood of Content to Phones, Tablets, TV and PC

Internet TV has reconfigured television programming.  The phrase Broadcast TV is not only antiquated, in a very few years, it may not even exist.  And what we refer to as OTT may soon be the only form of consumer video distribution remaining.

Albhy Galuten, VP of Media Technology Strategy, Sony Network Entertainment

Sundance Feniger, Vice President and General Manager, Boomerang

Jason Friedlander, Product & Technology Evangelist, Verizon Digital Media Services

Anthony Layser, VP, Partnerships & Programming, Xumo

Rich Whitman, Founder + CEO, Audience Delivered

Robert Binning, CEO, StreamSpace

Bruce Eisen, founder and president, The Law Offices of Bruce David Eisen, Moderator



Sundance Feniger is vice president and general manager, Boomerang and is responsible for overseeing the network’s new standalone domestic premium streaming subscription service. Boomerang, a partnership between Time Warner’s Turner and Warner Bros., offering the best in timeless and new animation to kids, families and cartoon lovers of all ages. Feniger is based in Atlanta reporting to Erik Resnick, senior vice president of business development and commercial strategy for Cartoon Network and Boomerang. Feniger leads all aspects of the business including Boomerang’s marketing and subscription strategies, oversight of the digital product’s staff, and managing the partnership with technology development company Drama Fever, as well as responsibility for the service’s application and technology development. He also oversees the programming strategy and content slate, which includes the massive Hanna-Barbera, Looney Tunes and MGM animation library of more than 5,000 titles, plus new titles exclusive to the platform, including Dorothy and the Wizard of Oz and Wacky Races. A veteran of consumer-facing digital properties, prior to joining Boomerang Feniger was senior director of product strategy and development at Nickelodeon in their new products group where he developed the strategy and managed premium product for Viacom’s first mobile subscription video-on-demand service, NOGGIN, and was responsible for other high-profile products currently in development. Earlier in his tenure at Nick, Feniger held leadership positions with the Nickelodeon Games Group, leading monetization operations and partnerships for all virtual world and MMO games, with oversight of product, engineering, quality assurance and customer support teams. Prior to his career in digital family entertainment, Feniger held strategy and business development roles at eBay in the Bay Area and UK. Feniger started his career as a financial analyst at J.P. Morgan in San Francisco. Feniger earned his Bachelor of Arts degree from Cornell University, majoring in Economics with a concentration in Japanese. Feniger has toured internationally as a stand-up comedian and enjoys cooking, documentary films and travel adventures with his family. Originally from Hawaii, Feniger currently lives in Atlanta with his family.


Albhy Galuten, Vice President of Digital Media Technology Strategy, Sony Corporation of America (SCA): In addition to his technological achievements, Mr. Galuten is a Grammy award-winning record producer, songwriter and arranger. Mr. Galuten joined SCA in March 2005, and is responsible for the Media Technology Group. The Media Technology Group assists with technology strategy and due diligence, research & development, relationships with the content industry and the development of standards. Before coming to Sony, Mr. Galuten was Senior Vice President, Advanced Technology, Universal Music Group. Under Mr. Galuten, eLabs and Universal’s Advanced Technology group provided: strategic advice to senior management in the technology space, performed technical due diligence of software, hardware and business systems, invented technology and filed patents. Under Mr. Galuten, the group also managed standards participation, negotiated technology licenses and provided technical support for lobbying efforts and trade organizations. Before working at Universal, Mr. Galuten was a Vice President at ION where he created and developed the Enhanced CD. Prior to working in technology Mr. Galuten was a musician and record producer. In 1978 he won two Grammy awards including Producer of the Year. His original compositions and orchestrations for Film, Theatre and on record have won him a Dramalogue Award and two BMI Awards. During his music career which spanned more than 20 years, Mr. Galuten worked with numerous multi-platinum artists, produced eighteen No. 1 singles, and generated sales of more than 100 million records.


Jason Friedlander is the director product & technology evangelism for Verizon Digital Media Services, where his primary objective is to raise the visibility of the company in the industry . This includes creating strong, rewarding relationships with media, partners and industry organizations as well as working closely with internal product and technology teams to continue to innovate the company's portfolio and position the company as the market leader. Prior to his current role, Friedlander was the director, solutions engineering, media & entertainment, where he managed a global team of solutions engineers. The team works with current and prospective media & entertainment customers to provide consultancy services and the best business solutions with in the Verizon Digital Media Services product suite. Prior to joining the company, Friedlander co-founded upLynk, an OVP specializing in simplifying broadcaster workflows during the ir transition to OTT. Verizon Digital Media Services acquired upLynk in 2013. Friedlander graduated with a bachelor’s degree in broadcasting: marketing and management from Arizona State University . He also obtained a master’s degree in human-computer interaction from DePaul University and a Mini-Masters in user experience from Rutgers University.


Robert Binning, CEO, StreamSpace: StreamSpace incorporates cutting edge technologies like decentralized storage systems and blockchains, which make it the most progressive streaming marketplace in the world. Filmmakers set a price for their work and are paid immediately by consumers, disrupting the traditional industry model. Robert Binning, CEO of Streamspace is an active cryptocurrency enthusiast who was introduced to blockchain technology through mining bitcoin back in 2012. Robert has contributed to the success and sustainability of multiple cryptocurrencies such as Bitcoin, Litecoin, and Ethereum, and continues to mine transactions on multiple chains today. Before cofounding StreamSpace in 2016, Robert experimented with how distributed storage networks can be leveraged to improve the performance of various different multimedia applications. Robert attended the University of Texas, is an active member of the National Eagle Scout Association, and enjoys outdoor activities such as camping, hiking and alpine skiing.


Anthony Layser is vice president, partnerships and programming at XUMO, the premium television and video-on-demand service for the digital age. In this role, Layser is responsible for developing strategy and analysis used by the executive team to determine and prioritize content partnerships and potential channel partners. He assists with business development/strategy, acquisition deals, and partner management for XUMO. Layser also works across departments (product, operations, finance, legal, marketing, and advertising teams) to plan and execute KPI driven initiatives. He is tasked with driving business KPI’s through the expansion of current partnerships and the development of new business opportunities. He also leads the development of streamlined tracking documents and instruments that help maintain pipeline of current, new and prospective channel partners, and leads onboarding integrations for new partners. Additionally, Layser provides leadership and support throughout the launch and growth of channels, including program and promotional planning, scheduling and renewals. He analyzes distribution trends and forecast revenue to assist in creation of contract renewal strategy. Prior to joining the XUMO team, Layser served as the North American content vice president at Dailymotion. His role involved implementing video content development strategies and leading partner acquisition efforts. He oversaw content managers in New York City, Santa Monica and Toronto, providing creative leadership and acting as a liaison between content programmers, executives and the sales team. During his tenure, Dailymotion’s US audience grew over 500 percent (per Google Analytics). Preceding his work with Dailymotion, Layser oversaw production on over 500 episodes of the award-winning AOL-Huffington Post daily series, You’ve Got. In this role, he guided booking, creation, development, production, distribution, and social media promotion the series. You’ve Got segment views increased from an average of 10M streams per month to 15M streams per month during his tenure, and You’ve Got videos consistently ranked in the daily top five most-viewed videos on the AOL-Huffington Post network. While under Anthony’s leadership, You’ve Got received a Silver Telly Award in the Social Issues category (Silver is the highest honor). Earlier in his career, Anthony developed the video content strategy for both the men’s and women’s lifestyle networks at AOL. While with the women’s lifestyle group, views increased by at least 500K streams per month and views increased by at least 150K streams per month. While overseeing video strategy for the men’s lifestyle group, video views went from 70K views per month to over 2.6M views per month on a fixed budget over a 13-month period. During this same period, Anthony produced over 300 videos, including segments that featured top-notch comedy talent, including Jonah Hill, Russell Brand, Jon Glaser, Chris Gethard, and Matt Walsh. Anthony has written for VideoInk,, TV Guide and, Village Voice Media and Anthem magazine.


Bruce David Eisen is a veteran entertainment attorney and media executive.  Eisen’s legal practice focuses on the intersection of new and traditional media whose clients include Shout! Factory, Brainstorm Media, Rubicon Entertainment, Random Media and Hollywood Media Bridge, among others. Recent services include providing production legal services for an upcoming Chiller network movie, providing out-sourced legal and business affairs services that includes drafting and negotiating distribution agreements with various entities including Hulu, Redbox, iN DEMAND,  Amazon, PlayStation Network and Vimeo; structuring and drafting development and writer agreements as well as  drafting and negotiating content acquisition agreements.  Other recent activities include M&A legal work representing the seller of an entertainment company as well as the seller of a music library, each of which sold for seven figures. From 2009 through 2012 Eisen was the Vice President Online Content Development & Strategy for DISH Network where he negotiated agreements with most of the major television networks on behalf of DISH, licensing over 20,000 television shows for distribution and acquiring on-demand rights from the major Hollywood studios including VOD/EST/SVOD rights for distribution of their content across multiple platforms including set-top boxes,, iPad, iPhone and Android devices. Eisen was one of the principals who started CinemaNow in 1999 and, as the company’s general counsel, negotiated financing for the company in excess of $40 million, negotiated CinemaNow’s agreements with over 200 content licensors including all of the major Hollywood studios as well as agreements with local ISPs, portals and film distributors to bring CinemaNow to the U.K., the Netherlands, Taiwan, Philippines, Latin America, and Singapore.  In addition, Eisen was instrumental in creating CinemaNow Japan, Inc., an affiliated entity that raised over $15 million in funding. Eisen structured the strategy and business aspects of CinemaNow’s technology requirements to enable the efficient, cost-effective distribution of content on a worldwide, video-on-demand basis and, in that regard, licensed all required technology including agreements for content delivery network services, data services, data hosting, geo-targeting, recommendation engines, web analytics, network storage  and customer relation management with companies such as Akamai, Limelight, Savvis, Intel, Qwest, RightNow Technologies and WebSideStory. Eisen started his career as the head of Legal and Business Affairs for Trimark Pictures where his responsibilities included negotiating the company’s distribution agreements with companies including the Walt Disney Company, Miramax, The Samuel Goldwyn Company, Columbia Pictures, HBO and others.   Eisen also negotiated and drafted Trimark’s development agreements as well as its production legal agreements including those with such talent as Samuel L. Jackson, Renee Zelweger, Peter Jackson and Jim Belushi.  In addition, Eisen structured the company’s relationships with the Screen Actors Guild, the Directors Guild of America and the Writers Guild of America and was instrumental in negotiating Trimark’s $25 million line of credit with Bank of America and Trimark’s $75 million line of credit with The Chase Manhattan Bank as well as numerous production financing agreements with various lenders and bond companies. Eisen received his J.D. from the University of Southern California in 1991 and his B.A. cum laude with high honors in Philosophy from Clark University in 1984.