The Digital Hollywood Experience

The Digital Hollywood Experience


Tuesday, October 10th, 2017

11:30 AM - 12:30 PM

Track I: Haas Conference Center, Room 172 & 173: Live Webcast

Valuing and Financing Entertainment Content: Film/TV, Internet and Virtual Reality - From VC, Private Equity to Corporate Investment

Diane McGrath, Chief Global Strategist, Falcon Media House

Schuyler M. Moore, Partner, Greenberg Glusker

Seth Shapiro, Governor, Interactive Media, The Television Academy

Peg Jackson, Managing Director, Mooreland Partners


Ari Eisenstat, Co Executive Director, UN Global Sustainability Index Institute

Larry Gerbrandt, principal, Media Valuation Partners, Moderator


Schuyler M. Moore is a partner in the corporate entertainment department of Greenberg Glusker, practicing entertainment, corporate, and tax law. Mr. Moore holds his undergraduate degree from UCLA (Phi Beta Kappa, Summa Cum Laude) and his law degree also from UCLA (first in class).  Moore has been practicing in the entertainment industry since 1981, and he represents a broad spectrum of clients throughout the entertainment industry, including

producers, sales agents, foreign distributors, and financiers.  He has handled some of the largest financing transactions in Hollywood, including Reliance’s investment in DreamWorks, the Ratpac-Dune slate financing for Warner Brothers, the Hemisphere slate financing for Sony and Paramount, and the Hunan Group slate financing for Lions Gate.  He is the author of several books, including The Biz: The Basic Business, legal, and Financial Aspects of the Film Industry, a popular book in its 4th edition, Taxation of the Entertainment Industry, the leading treatise on that topic, and What They Don’t Teach You in Law School.  He was an adjunct professor at both the UCLA Law School and the UCLA Anderson School of Management, teaching Entertainment Law and Finance for many years, and he is a frequent speaker and writer on a wide variety of entertainment subjects. Mr. Moore has been named (a) one of the top 100 entertainment lawyers by the Hollywood Reporter, (b) one of the top 25 entertainment lawyers by Variety, (c) one of the top 100 lawyers in California by the Daily Journal and (d) one of top 3 "Most Influential Lawyers" in media by the National Law Journal.


Diane McGrath has over 20 years of experience in the business development and investment banking . Her unique balance of intuition and empirical support ability to recognize trends, disruptive technologies and long-term growth potential has led to success in designing revenue models and maximizing returns on investments across industry sectors for companies and customers alike. Her dual background in finance and business development has allowed her to position companies strategically for introduction to new markets and worldwide expansion, especially within the industries of technology, media and entertainment. Ms. McGrath has operated both independently and as part of management teams, generating over $1B for ventures by employing her managerial and technical expertise.  Recognizing and capitalizing on cutting-edge media trends including social networking, gamification, virtual and responsive design, McGrath has molded the business and revenue strategy for global social entertainment platforms,films, entertainment companies integrating new technologies to create sustainable business models for investment.  McGrath served as Director of World Wide Investor Relations for Asia Online, a pan-Asian web services company conducting business in 14 countries and 7 languages. Investors included CIBC, Softbank and CSFirstBoston in IPO filing. McGrath was the “face to Wall Street,” raising $185M for this global company and integrating new business models, clients and strategic partners. During her tenure, the company’s acquisitions and revenue growth led to its one billion dollar valuation ($1B) at the time of the NASDAQ registration filing for IPO.  Prior to 2000, McGrath was an Investment Banker for Aegis Capital Corp in portfolio management and corporate finance, and was Managing Director of The Berkely Fund in New York City. Previously, she worked in brokerage and corporate finance at Faherty&Faherty/Rooney Pace/Bear Stearns, and in international customer banking at Swiss Volksbank in Switzerland.


Ari Eisenstat, Co Executive Director, UN Global Sustainability Index Institute: At 29 years old, Ari Is an Impact Investor, UN Activist, Social Entrepreneur, and Innovation Educator aligned with the mission of achieving the 2030 Global Goals for Sustainable Development.  Ari is the Chief Ambassador of Moeda, a Global Cooperative Credit Union and Cryptocurrency using Blockchain technology for micro-finance (, and the CEO and Founder of DRAEM VENTURES GLOBAL, dedicated to investing in idea-stage social entrepreneurs and working for the Global Goals.  Ari was selected to be an International Chamber of Commerce representative to the United Nations during the post-2015 negotiations. Ari is a member of the UN’s Interagency Working Group for Youth and Gender Equality and the Co-Executive Director of the UN Global Sustainability Index Institute, an independent foundation mandated to measure and accelerate capital for the 2030 Sustainable Development Goals. He is the cofounder of the "U.N.trepreneurship Initiative," which connects entrepreneurs and intrapreneurs across sectors to innovate for the Global Goals. Ari regularly lectures and delivers workshops to some of the world’s leading universities, including Stanford, Harvard, UC Berkeley, MIT, and NYU. In addition, he mentors startups with top incubator and accelerator programs.  Ari is a serial social entrepreneur, investor, and creative who has led innovation across hedge funds, think tanks, nonprofits, sustainable agriculture, creative incubators, educational organizations, venture capital funds, and art technology. He is a founding member of several philanthropic initiatives that support creative technology, social innovation, and sustainable development. His presentations on Sustainable Development, Venture Capital, Impact Investing, and Social Entrepreneurship have been featured around the world. Ari curates at and speaks at events at universities, businesses, nonprofits, and conferences, festivals, and events consulting leaders in the public, private, and nonprofit sectors.


Peg Jackson, Managing Director, Mooreland Partners:  Peg is a Managing Director in Mooreland Partner’s Greenwich office.  She brings more than 20 years of investment banking, venture capital and operating management experience within the media technology sector. At Mooreland, she focuses on the digital media, marketing software and e-commerce industries.  Prior to joining Mooreland Partners, she was a Managing Director at Gridley & Co, where she worked on transactions within the digital media sector. Prior to joining Gridley, Peg worked in venture capital as a Managing Director at NeoCarta Ventures investing in media technology companies such as Silverpop and Myrio (acquired by Siemens). Prior to working at NeoCarta, Peg held corporate development and operational roles at NBC and Reuters.   Peg holds a BA in Economics from Georgetown University and an MBA from New York University.


Megan Lisa Jones, Associate, OLDMAN, COOLEY, SALLUS, BIRNBERG, COLEMAN & GOLD, LLP: Ms. Jones has both a J.D. and an L.L.M. in tax from Loyola Law School, Los Angeles. She finished her L.L.M. with Honors. Undergraduate work was completed at Pepperdine University. After initially passing the California Bar, Ms. Jones worked as an investment banker. She now focuses on the areas of estate planning, estate administration and probate trust and estate litigation. Ms. Jones also advises on NMTC and LIHTC, along with related issues. She brings stellar experience as a financial analyst and tax strategist. Prior to Joining Oldman Cooley, Ms. Jones worked for securities firms including Lazard Freres & Company and Merrill Lynch. She has extensive skills in company valuation, mergers & acquisitions and capital structures. Ms. Jones did tax work at Ernst & Young, and also spent time with the California Attorney General. Ms. Jones is a member of the Beverly Hills, the San Fernando and the American Bar Associations. She is a continuing education instructor for Loyola Law School and NBI. Ms. Jones also graduated the Coro Executive Education Program in Public Policy.


Seth Shapiro, Governor, Interactive Media, The Television Academy: Two-time Emmy® Award winner Seth Shapiro is a leading advisor in business innovation, media and technology worldwide. He has worked with  clients including The Walt Disney Company, Comcast, DIRECTV, Intel, IPG, NBC, Showtime, RTL, Telstra, Universal, Slamdance Studios, Goldman Sachs, government bodies, NGOs and a wide range of new ventures. Shapiro is an Adjunct Professor at the USC School of Cinematic Arts. He is a Governor of the Television Academy, and sits on its Executive Committee.  Shapiro has served as a frequent Expert Witness, including before the FCC, and has been quoted in publications including The Economist, The New York Times. The LA Times, The Boston Globe, Bloomberg, The Associated Press, PBS and The Daily Mail UK. As Head of Production at DIRECTV Advanced Services, he launched over 25 services, including TiVo by DIRECTV, the world’s first major DVR platform. His book “Television: Innovation, Disruption, and the World’s Most Powerful Medium” will be released in June of 2016. Shapiro sits on the Annenberg Research Council and the Producer Guild's New Media Council. He is a Magna cum Laude graduate of New York University and was Adelbert Alumni Scholar at Case Western Reserve University.


Larry Gerbrandt, principal, Media Valuation Partners: A leading media and entertainment executive, research analyst and consultant for more than 25 years, he focused on the economic and strategic implications of the intersection between traditional media and emerging content delivery technologies. Background includes experience in film and video production, commercial photography, cable TV system operations and magazine publishing. Joined Kagan World Media, a groundbreaking media research organization, in 1984. As senior analyst and senior vice president of Kagan's entertainment division, oversaw more than two dozen of its newsletters and databooks, led its valuation practice and was the creator of Kagan's definitive Economics of Basic Cable Networks database. In 2000, after Kagan's sale to Primedia, became COO and led its integration into Primedia's MediaCentral division. Upon Kagan's subsequent sale to MCG Capital joined AlixPartners to lead its entertainment consulting and litigation support practice. In 2005 was recruited by The Nielsen Company to become SVP/general manager of Nielsen Analytics, focusing on emerging media technology economics and conducting primary research on consumer adoption of new media platforms. Following Nielsen's sale to a group of private equity companies he formed his own research and valuation practice, Media Valuation Partners, in 2007. Widely quoted as an expert on trends and economics in the M&E industries and has served as moderator of more than 200 Kagan and industry panels and conferences. Have served as an expert witness and expert consultant on dozens of major litigations in the media, entertainment and intellectual property arena, including the landmark Katzenberg v. Disney case. An award-winning fine art photographer and a graduate of Regis University with a bachelor's degree in business administration. Author of two monthly columns in leading industry publications: “Letter From America” in Euromedia Magazine and the “Media Math” column in The Hollywood Reporter.