The Digital Hollywood Experience

The Digital Hollywood Experience


Tuesday, October 10th, 2017

10:00 AM - 11:15 AM

Track I: Haas Conference Center, Room 172 & 173: Live Webcast

The Phenomenon of AR Gets Real - Entertainment, Advertising, Education - The Gateway to the Future

Ashley Crowder, CEO, Co-Founder, VNTANA

Jonathan Dotan, Chief Strategy Officer, Otoy

Aaron Luber, Lead, AR/VR Content Partnerships, Google

Keith Soljacich, VP/Director, Technology, Digitas Studios

Arno Hartholt, Director of Research and Development Integration, USC Institute for Creative Technologie

Nancy King, Consultant, NewView Marketing, Moderator


Jonathan Dotan, Chief Strategy Officer, Otoy: Jonathan leads strategy for OTOY and co-founded OTOY Studios to create a slate of content with next-generation storytellers. Jonathan brings 20 years of experience in the technology and entertainment industries. He recently finished four seasons as co-producer of HBO's Emmy Award winning series SILICON VALLEY. Previously, Jonathan served as President of Media and Digital Strategy at the private equity arm of Future Group. He also worked for the Motion Picture Association in over 30 countries as a liaison from the studios to local film industries and governments.

Keith Soljacich, VP/Dir, Technology, Digitas: As VP/Director of Technology and the National Lead for the Digital Studio at Digitas, Keith Soljacich leads on-shore and off-shore digital production teams.  As a category expert in motion design, Keith bridges the gap between creative and technology to create award-winning branded experiences. Keith is an active member of the Digitas Labs team with a specialty in VR & AR.


Ashley Crowder, CEO, Co-Founder, VNTANA: Ashley Crowder is the co-founded and CEO of VNTANA, an augmented reality computing platform that allows brands to easily create interactive hologram experiences to engage consumers while collecting data. It has been used by major brands including Microsoft, Intel, Mercedes-Benz, Lexus, Pepsi and Universal. Prior to co-founding VNTANA she graduated from USC with a bachelors and masters in engineering and gained valuable manufacturing experience at Gulfstream, Northrop Grumman and BP. She leverages her engineering background to guide VNTANA’s overall direction and technology development. Ashley has been a speaker at Digital Summit, Internet Summit, Augmented World Expo, TEDx Venice, the World Economic Forum’s Global Growth Companies & Technology Pioneers, U.S. Chamber of Commerce, the Network for Teaching Entrepreneurship, The Montgomery Summit, Siemer Summit, Digital LA, and others. Ashley was featured as one of USC’s leading engineering CEOs of 2016. Ashley is a part of the Microsoft Early Developer Program along with the Microsoft Bizspark Plus program.


Aaron Luber, Lead - AR/VR Content Partnerships - ‎Google: Aaron leads content partnerships for Google’s AR and VR efforts — Daydream and Tango. Aaron’s journey began with launching YouTube360 first as a 20% project and then to a live product in March 2015. During that time, Aaron transitioned from YouTube to the Cardboard team and has been working to bring VR, and now AR, to the masses. Probably the most impressive surprise has been the incredible brand engagement and eagerness for companies (such as the NFL, EA, Mattel, IMAX, Disney and The New York Times) to work with Cardboard, Daydream and Tango. Aaron has been core in leading each of these partnerships for Google and many more. These partnerships have been able to deliver on great content, while building towards the mission of delivering innovative AR/VR experiences to the masses.


Arno Hartholt is the Director of Research and Development Integration at the University of Southern California Institute for Creative Technologies where he leads the virtual human integration and central asset production & pipeline group. He is responsible for much of the technology, art, and processes related to virtual humans and related systems, in particular at the interchange between research and industry capabilities. He has a leading role on a wide variety of research prototypes and applications, ranging from medical education to military training and treatment. Hartholt is the Co-Lead of Bravemind, a clinical, interactive, virtual reality based exposure therapy tool used to assess and treat post-traumatic stress in service members. Other collaborations include online virtual humans for service members and medical students, and virtual role-players that help train US Army and Navy officers. Many of the ICT virtual human capabilities are freely available to the academic research community and US Military through the Virtual Human Toolkit ( Hartholt studied computer science at the University of Twente in the Netherlands where he got his Master’s degree. He worked at several IT companies, from large multi-nationals to early start-ups, before accepting a position at ICT.


Nancy King, Consultant with NewView Marketing: bridges that gap between client and agency with a keen understanding of the issues that confront today's marketing executive. Ms. King formed her own marketing consulting company, NewView Marketing in 2000 after years of successful client side experiences in a variety of different industries from toys to technology to food and entertainment. She has held the position of Vice President of Marketing at Mattel Toys, and among others. For more information, go to: Ms. King has taught advanced marketing at the University of Montana School of Business Administration and holds a BSBA in marketing and finance from Boston University and an MBA from Northeastern University.