The Digital Hollywood Experience

The Digital Hollywood Experience

 

Tuesday, May 23rd, 2017

2:30 PM - 3:30 PM

Track III: Herscher Hall, 3rd Floor, Room 303-304: Live Webcast

Social Media Transforms Entertainment Marketing = Facebook, Instagram, Snapchat, Twitter, Linkedin

Any pundit who suggests that social media or mobile device usage has reached a saturation plateau had better go back to the drawing board. In fact, social media, as content, communications or advertising is expanding all over again.

Tania Yuki, CEO, Shareablee

Scott Booth, Chairman & President, Honeycommb

Ryan Detert, CEO, Influential

Liz Stahl, President, In Haus

Darnell Brisco, VP of Accounts, McBeard

Kirstin Benson, Editorial Director, INSTANT, Time, Inc.

Marc Karzen, CEO, RelishMIX, Moderator

Tania Yuki is the founder and CEO of Shareablee, a leading provider of social content analytics for business. She has spent most of her career in digital marketing, measurement and analytics, and was recently honored with several awards including, the SmartCEO Brava Award, Cynopsis Media Top Women in Digital Award, Direct Marketing News and Multichannel News 40 Under 40, L’Oréal Women in Digital Next Generation Award, and by Advertising Age as a 2015 Media Maven and 2016 40 Under 40. Tania began her career as a media and internet attorney, specializing in digital rights management, IP and film financing. After moving to the US from Australia she was seduced by digital and went on to run an online video content network as head of acquisitions and branding and has also led product management for comScore's Video Metrix, the world's leading online video ratings service. Tania is also the founder of wimlink, an organization that holds regular events and seminars promoting entrepreneurship, leadership and the professional development of women.'

 

Scott Booth, Chairman & President, Honeycommb: Scott is a Founder and Special Advisor to Lead Edge Capital and Founder of Eastern Advisors Capital Group. With more than 25 years of technology investing experience, Scott focuses on early-stage venture capital and company building. He has invested in several notable consumer technology companies such as Alibaba Group, Uber, Spotify, Inspirato and Compass. Prior to founding Eastern Advisors, Scott was a portfolio manager at Kingdon Capital. He earned a Master of International Affairs degree from Columbia University’s School of International Affairs and a Bachelor's in history from Holy Cross College, where he was awarded a Watson Fellowship.

 

Kirstin Benson, Editorial Director, INSTANT, Time, Inc.. Having worked as a digital content creator as well as in front of the camera, Kirstin brings with her a unique perspective on the entertainment, celebrity, and tech worlds. Prior to joining INSTANT, Kirstin served as the Director of Entertainment and Engagement at ConnecTV. No stranger to start-ups, she was an instrumental member in launching Bonnie Fuller’s latest venture -- HollywoodLife.com -- at Penske Media Corporation. In addition to contributing to Parade Magazine and E! Online, Kirstin has produced the Primetime Emmys’ Backstage Live! show for the past two years.  A graduate of USC with majors in Communication and Theater, Kirstin also holds a Masters in Communication Management in the Entertainment Industry from USC Annenberg. Her hobbies include mixology, tap dancing and binge-watching TV.

 

Liz Stahl, is the Founder & CEO of In Haus Consulting, a global digital & social marketing consultancy aimed at setting clients up for success across the eco-system. Prior to forming In Haus, Liz spent her career in a variety of digital leadership roles across brand & entertainment, most notably heading up social for Disney Interactive Games during the launch of the billion dollar franchise, Disney Infinity, as well as leading the Beats Music social team through the 2014 Apple acquisition. Liz is regularly quoted in the trade press on the ever-evolving world of social and how the agency model is shifting to properly service clients.

 

Ryan Detert, CEO, Influential: As CEO of Influential, an A.I. influencer technology and developer partner of IBM Watson, Ryan Detert has brought top influencers, brands, press, and financing to his venture-backed company, which has offices in Beverly Hills, NYC, and Las Vegas. Detert has brought over 10,000 of the most engaged social media influencers onto the Influential platform, and used third-party data and technology to turn the Wild West of social into an agency-friendly media buy across Instagram, Twitter, Facebook, Snapchat, and YouTube. Through Influential, Detert has led campaigns for top advertising agencies and holding companies including Dentsu, Interpublic, Omnicom, Publicis and WPP, for global brands like Sony Pictures, Nestle, Coca Cola, Kia Motors, General Mills, Unilever, and even The United Nations. He has also been featured in publications like Forbes, Inc., Adweek, Venture Beat, Wall Street Journal and has appeared on broadcast TV shows Entertainment Tonight, HLN’s The Daily Share, and Good Morning Britain.

 

Marc Karzen, CEO, RelishMIX: Relish founder/CEO Marc Karzen has been an entertainment-technology-innovator for nearly 20 years. From the Digital production revolution in 1993 (Apple, Radius, Adobe)  to the Dotcom Web Video Revolution in 2000 (Apple Quicktime Networks, Akamai, YouTube) and now, the Social TV Revolution (Social Networks for TV shows on Vh1, ABC, Discovery, MSNBC, TLC, OWN, Animal Planet and more). - Karzen worked in NYC at NBC for SATURDAY NIGHT LIVE and LATE NIGHT WITH DAVID LETTERMAN for 10 years where he shot and designed award winning on-air graphics and bumpers. - On Madison Avenue, Karzen was art director at Grey Entertainment & Media (ABC ENTERTAINMENT, RADIO CITY MUSIC HALL). - In Los Angeles, Karzen owned and ran Qstudios, the first ever full-service creative, design, animation, production, music, one-stop shop in Hollywood producing commercials, promos and TV main titles for ABC, CBS, FOX, PARAMOUNT, COLUMBIA TV, WARNER BROS TV, DISNEY, UPN, MTV, E!, LA CELLULAR and AMC. - Karzen co-founded SADDLETUDE, the online network for equestrian sport, the first international sports channel on APPLE'S Quicktime Network. SADDLETUDE became the world leader in the niche. - Karzen created and produced STRINGERS:LA, the the high-octaine docu-drama series about freelance news chasers with ABC MEDIA and 44 BLUE PRODUCTIONS on truTV. - Karzen's work was nominated for an Emmy; LETTERMAN/NBC Graphic Design and Title Sequences, Contributed to 5 Emmy Awards & 31 Nominations for LETTERMAN/NBC plus Broadcast Designers Association Gold, Cannes International Advertising Festival, Chicago Film Festival, Art Directors Club of NY, Telly Awards, NY International Film & Television Awards and the Promax Awards.