The Digital Hollywood Experience

The Digital Hollywood Experience


Tuesday, May 23rd, 2017

3:45 PM - 5:00 PM

Track III: Guerin A, in Herscher Hall, Live Webcast

The TV/Film/Video - Platforms and Partnerships - Developing Hollywood Content as Brand and Distribution Package

Phil Lott, Co-Founder and President, AMPLE (Showrunner, The Pitch; Director, Undercover Boss)

Brant Pinvidic, television producer and the founder and CEO, INvelop Entertainment

Elissa Friedman, Vice President, Production and Development, Covert Media

Philip Shafran, Director of Content Activation, Brand and Rights Management, Vin Di Bona Productions

Doug Dezzani, Creative Director for Integrated Marketing, Ignition Creative

Kimberly King-Burns, Partner, convergenz/solutions, Moderator


Brant Pinvidic, television producer and the founder and CEO, INvelop Entertainment: Brant is a veteran television producer and the founder and CEO of INvelop Entertainment, a full-service multimedia production company focusing on unscripted television, digital and documentary films. A  development and production deal was recently announced between INvelop and World Champion Soccer player, Hope Solo, with their  first project set to air

later this year. Last year, the company entered into a multi-year producing agreement with STX Entertainment and their unscripted television division. Under the current deal, STX and INvelop will co-produce all projects and have more than a dozen of them in development with various cable and broadcast networks. Prior to forming INvelop Entertainment, Brant Pinvidic served as President and Chief Creative Officer for 3 Ball Entertainment, overseeing all of the company’s current programming and development slate. During his nearly six years with the company he developed and sold more than three dozen series, including Extreme Weight Loss for ABC, Funniest Wins starring Marlon Wayans for TBS, Catch a Contractor with Adam Corolla, and the hit series Bar Rescue for Spike TV. In 2015, Pinvidic also produced and directed his first feature documentary, titled Why I’m Not on Facebook. The critically acclaimed film is a recent award winner at the Manhattan Film Festival, and is airing in more than 50 countries around the world. His follow-up, Why I’m Not on Pokémon Go, was released late last year on digital platforms worldwide. The Why I’m Not On concept is being developed into a TV series for 2017. Prior to joining 3 Ball Entertainment, Pinvidic was senior vice president of programming and development for TLC, playing a pivotal role in the launch of several successful series, including John & Kate Plus 8. Prior to his term at TLC, Brant was the senior vice president of Development at GRB Entertainment where he headed up the company's reality and scripted development. Brant was responsible for the creation, development, sales and production of the company’s slate of projects and served as Executive Producer. Brant is represented by WME and resides in Los Angeles with his wife and three children.


Elissa Friedman, Vice President, Production and Development - Covert Media: Elissa Friedman is a rising star in international acquisitions / production as she continues to develop and build the Covert Media slate. She serves as an Executive Producer on all of their titles including the highly anticipated Ophelia starring Daisy Ridley and Naomi Watts shooting this May in Prague, Star Worlds Episode XXXIVE=MC2: The Force Awakens The Last Jedi Who Went Rogue from the Scary Movie team, Forty-Sixdirected by Alik Sakharov, YA thriller Need, and Resurface which is being produced alongside Broken Road Productions. Before joining Covert Media, Elissa was at QED International for over six years serving as production executive on such films as Fury, Sabotage, Fading Gigolo, Haunt and Dirty Grandpa as well as associate producer on Rock The Kasbah. She began her career at Starz working on some of the channel’s first original programs. Having both a film school degree from Temple University and an MBA from USC Marshall School of Business, Elissa has the unique ability to be both creative and business minded.


Phil Lott is an Executive Producer and director, best known for Locked Up Abroad, Undercover Boss (pilot) and The Pitch. AMPLE, his exciting young production company, founded with former AMC and Xbox executive Ari Mark, has had early success. With multiple series including genre-busting "Cooper's Treasure" on Discovery Channel, the highly cinematic reboot of classic franchise "Cold Case Files" for A&E and 'Murder in the Heartland" for ID, along with a feature-doc for History, and a series at Science, AMPLE has already gained a reputation for coming at content differently. Phil and Ari came together because they believed that as the television landscape changes their experience, both in non-traditional platforms and in delivering high quality, would make for a unique and important partnership. Expanding rapidly in 2017, AMPLE has series at several OTT and pay platforms and has also started a scripted division. AMPLE is repped by WME and has offices in Los Angeles and London.


Philip Shafran, Director of Content Activation, Brand and Rights Management, Vin Di Bona Productions: Shafran has over 15 years of experience working with brand recognition, retention, audience engagement and social outreach - driving consumer’s consumption of content through multi-channel platforms and traditional media networks. Shafran manages the monetization of television’s largest collection of user-generated (UGC) videos through expanding distribution and forging new partnerships via emerging channels, platforms and markets. He develops and manages off-air marketing initiatives for the Vin Di Bona brand, which includes “America’s Funniest Home Videos,” the highest co-viewed and longest-running primetime entertainment show in the history of the ABC network. Shafran is responsible for creating and extending revenue streams for the company and all its assets through meaningful digital partnerships, strategic planning, technological innovations and creative development.


Doug Dezzani, Creative Director, Integrated Marketing, IGNITION: 18 months ago Doug was invited to head up the creative strategy for Ignition’s integrated team. With no prior background in integrated marketing, perhaps he seemed like an odd choice to spearhead a new way of thinking for Ignition’s 250 staff and its clients, but during this short time he has proven instrumental to Ignition’s unique creative process. Based on instinct and his experience in the creative field (deemed a respected and award-winning writer, director and producer in a previous life), Doug applies his 15 years of experience in entertainment advertising to helping pioneer a new approach to marketing for movie studios, content streaming channels, video gaming companies and other blue chip brands. Dedicated to making sure every project is original and memorable, Doug oversees the creative process for all marketing campaigns that use multiple platforms. Responsible for uniting all of Ignition’s departments in to one creative voice, he then supervises how this integrates into Print, A/V, Digital, Social and other mediums. When he’s not in the office Doug can be found encouraging creativity and inventing games with his two daughters, Seren (aged three) and Mabli (18 months).


Kimberly King-Burns, Partner, convergenz/solutions, Moderator: King-Burns is a managing partner with NetworkBahamas, EnergyCaribe and EnergyBahamas, technology collaborative advisories to the public/private sector throughout the Bahamas and Caribbean; serves as EB-5 business development strategist on a variety of projects around the USA with active investor networks in South America, China and the Middle East; assists major companies and government relations team with their targeted ethnic social media outreach to the African-American, Caribbean, Spanish and Asian markets; worked as chief operating officer and president of Greenbridge Capital's digital media, alternative energy/green technology consulting groups in Los Angeles; was active on the community advisory board of KCET Channel 28 Los Angeles (PBS); and founded The Briland Modem Fund, a community development foundation serving the Out Islands of the Bahamas. King-Burns was raised on Harbour Island, Bahamas, and studied English literature at Salem College in Winston-Salem NC.  Kimberly was recently selected to serve on the 23rd Annual Screen Actors Guild awards nominating committee, one of 1,200 members nationwide.