The Digital Hollywood Experience

The Digital Hollywood Experience


Tuesday, May 23rd, 2017

The University Project at Digital Hollywood

An Immersive Workshop Experience with Oracle & The CSUEA

1:00 PM - 2:45 PM, Guerin C, Herscher Hall

Introduction by: Dr. Dina Ibrahim, Director, The California State University Entertainment Industry Initiative

Shrinking the Skills Gap in Mobile & VR Education

Angela Haddad, Creative Director & VR Producer, OneThirdBlue

Chris Hewish, EVP Games & Interactive, Skydance Media

Richard Marks, Research Fellow & Head of Sony PlayStation Magic Lab, Sony Interactive Entertainment

Stephen Ip, Co-Founder & Chief Strategy Officer, ADVR

Dakota Ortiz, Events & Strategic Partnerships Manager, Bixel Exchange

Anna Marie Piersimoni, Instructor, Digital Media, CSU Northridge, Moderator


Richard Marks is a Research Fellow at Sony Interactive Entertainment and heads the PlayStation Magic Lab within the Research & Development group. Magic Lab was founded by Marks to push the boundaries of play by exploring how technology can be used to create new entertainment experiences. Marks joined PlayStation in 1999 to investigate the use of live video input for gaming and to develop new interaction paradigms. He helped create the EyeToy and PlayStation Eye cameras, as well as the PlayStation Move controller. Most recently, Marks and his team have been involved with PlayStation VR and immersive interaction experiences. He received a Bachelor of Science in avionics from the Massachusetts Institute of Technology and a doctorate in the field of underwater robotics from Stanford University.

Steve Ip, Co-Founder Chief Strategy Officer, ADVR: Steve Ip is co-founder and chief strategy officer at ADVR, a content marketing company that has developed the first discovery marketing engine for virtual and augmented reality applications. He leads strategy and partnership initiatives at the San Francisco-based startup, bringing with him an impressive viral-content marketing background that has garnered millions of organic impressions from various music projects, viral videos, published articles and independent games. Steve is also a writer for VRScout and co-founder of BoxCat, an award-winning independent mobile games developer. Previously, he held product and marketing positions at a diverse list of companies at the nexus of mobile, games and entertainment including Pangea Mobile, MakersKit, Hello Kitty Sports and The Backspin. Steve graduated from California State University with a B.A. in Music.


Angela Haddad is a Virtual Reality Creative Director and artist based in Los Angeles, California. Angela works across the spectrum of VR on animation and stereoscopic live action, leading projects in production, post-°©‐production, direction, and UI/UX design. She is the founder and VR Creative Director of One Third Blue, the leading VR art studio serving brands in lifestyle, fashion, and music. One Third Blue productions begin with watercolor and (non-°©‐virtual) brushes, and are animated for 360 VR video. Angela also frequently paints live in Mixed Reality via Tilt Brush. The studio has served leading magazines including Marie Claire, brands including Chanel, and more. Angela's live action work includes the fashion label Benny Dam, Lionsgate, a top-°©‐3 consulting firm, music labels, and more. Angela holds a BA from University of California -°©‐ Berkeley, is an Oculus Launchpad fellow, and has co-°©‐authored an IEEE op-°©‐ed. She has been featured at SXSW, in VRScout and WGSN, and has spoken at SAG-°©‐AFTRA, UCLA Anderson, Digital LA, VRLA, and more.


Chris Hewish recently has taken on the role of EVP, Games & Interactive at Skydance Media following his tenure as Head of Studio at Survios.  He has also served as CEO of Bonanza Media and as Head of Global Interactive at DreamWorks Animation.  He is an award winning interactive executive, with decades of experience managing daily operations and long-term strategies for companies of various sizes. Over the years he’s had the good fortune to work with highly motivated teams that produce high quality games.. His multi-decade career has been a journey from the mailroom to the C-suite. Along the way Chris won many awards; including an Annie Award for his creative work on the Kung Fu Panda video game, and an Apple App Store Best of 2013 award for the Turbo Racing League mobile game. He’s also been the production force behind a string of successful console games at Activision, all of which were on time and on budget. Having directly designed or produced over 50 games generating more than $1B in sales, Chris displays a rare combination of creative and business acumen  that continues to deliver results in an ever-changing industry.


Dakota Ortiz is an events and business development professional at the Bixel Exchange out of the L.A. Area Chamber of Commerce. Dakota works to understand the intricacies of the technology ecosystem as it pertains to developing emerging ventures and fostering local tech talent. Previously, Dakota worked as an event producer and development specialist at eventologie, an Atlanta based events company specializing in environmentally conscious production. He graduated from UCLA with dual degrees in History and Geography.


Anna Marie Piersimoni specializes in the creation and marketing of media content across a broad range of digital platforms. She is currently instructor of the course, New Directions in Electronic (Digital) Media at California State University, Northridge. Previously, as Director of Internet Communications for the American Film Institute (AFI) in Los Angeles, she managed institutional web sites and blogs, as well as e-news and online marketing campaigns. At AFI, she was a founding Director of AFI’s Digital Content Lab, an acclaimed R&D program for the production of interactive digital media and also managed development of the Institute’s K-12 Screen Education program. A former producer with Los Angeles public television station, KCET, she supervised web content development and social media for a companion website to the Emmy award-winning KCETLink program, “Your Turn to Care” and for a PBS series on America's food rebels, "Food Forward," winner of a James Beard media award. A regular speaker at industry events, such as Digital Hollywood, she began her career as a film and video artist and later, as a writer/producer of video content and on-air promotions, working for ABC Entertainment, E! Entertainment, and KCET Television, among others. She holds a BFA from the Hartford Art School, University of Hartford in Connecticut and is a candidate for a Master’s degree in Media Psychology through Fielding Graduate University, Santa Barbara, CA.


Dr. Dina Ibrahim, Director, The California State University Entertainment Industry Initiative & Associate Professor, Broadcast & Electronic Media Arts, San Francisco State University: Dina Ibrahim is an Associate Professor of Broadcast & Electronic Communication Arts at San Francisco State University, where she teaches radio and television news production and media performance. She has reported and produced for the BBC World Service Radio in London, United Press International in Cairo, CNN in Atlanta, NPR in Austin, KPOO 89.5 FM in San Francisco and CreaTV in San Jose. Her research interests include the psychological impact of television news on both Muslim and Jewish audiences, the role of journalists in the post-revolutionary transition to democracy in Egypt, and analyzing American television representations of the Mideast. She is the co-author of “Television and Radio Announcing (New York: Pearson, 2013) and an associate producer of the upcoming documentary Hope & Fear: Egypt on the Tipping Point. She received her BA & MA from the American University in Cairo and her Ph.D. from the University of Texas at Austin.