The Digital Hollywood Experience

The Digital Hollywood Experience


Tuesday, May 23rd, 2017

10:45 AM - 11:45 AM, Herscher Hall, 3rd Floor, Room 303-304

Indie TV – OTT and Streaming - The Gateway to the Hollywood of Content to Phones, Tablets, TV and PC

Internet TV has reconfigured television programming.  The phrase Broadcast TV is not only antiquated, in a very few years, it may not even exist.  And what we refer to as OTT may soon be the only form of consumer video distribution remaining.

Albhy Galuten, VP of Media Technology Strategy, Sony Network Entertainment

Scott O’Neill, SVP of North America, MPP Global

Anthony Layser, VP, Partnerships & Programming, Xumo

Jason Friedlander, Product & Technology Evangelist, Verizon Digital Media Services

Michael Alexander, Strategy & Growth Initiatives, IBM Global Telecommunications Industry

Rich Whitman, Founder + CEO, Audience Delivered

Bruce Tuchman, former, President of AMC Global and Sundance Channel Global

Bruce Eisen, founder and president, The Law Offices of Bruce David Eisen, Moderator



Albhy Galuten, Vice President of Digital Media Technology Strategy, Sony Corporation of America (SCA): In addition to his technological achievements, Mr. Galuten is a Grammy award-winning record producer, songwriter and arranger. Mr. Galuten joined SCA in March 2005, and is responsible for the Media Technology Group. The Media Technology Group assists with technology strategy and due diligence, research & development, relationships with the content industry and the development of standards. Before coming to Sony, Mr. Galuten was Senior Vice President, Advanced Technology, Universal Music Group. Under Mr. Galuten, eLabs and Universal’s Advanced Technology group provided: strategic advice to senior management in the technology space, performed technical due diligence of software, hardware and business systems, invented technology and filed patents. Under Mr. Galuten, the group also managed standards participation, negotiated technology licenses and provided technical support for lobbying efforts and trade organizations. Before working at Universal, Mr. Galuten was a Vice President at ION where he created and developed the Enhanced CD. Prior to working in technology Mr. Galuten was a musician and record producer. In 1978 he won two Grammy awards including Producer of the Year. His original compositions and orchestrations for Film, Theatre and on record have won him a Dramalogue Award and two BMI Awards. During his music career which spanned more than 20 years, Mr. Galuten worked with numerous multi-platinum artists, produced eighteen No. 1 singles, and generated sales of more than 100 million records.


Jason Friedlander is the director product & technology evangelism for Verizon Digital Media Services, where his primary objective is to raise the visibility of the company in the industry . This includes creating strong, rewarding relationships with media, partners and industry organizations as well as working closely with internal product and technology teams to continue to innovate the company's portfolio and position the company as the market leader. Prior to his current role, Friedlander was the director, solutions engineering, media & entertainment, where he managed a global team of solutions engineers. The team works with current and prospective media & entertainment customers to provide consultancy services and the best business solutions with in the Verizon Digital Media Services product suite. Prior to joining the company, Friedlander co-founded upLynk, an OVP specializing in simplifying broadcaster workflows during the ir transition to OTT. Verizon Digital Media Services acquired upLynk in 2013. Friedlander graduated with a bachelor’s degree in broadcasting: marketing and management from Arizona State University . He also obtained a master’s degree in human-computer interaction from DePaul University and a Mini-Masters in user experience from Rutgers University.


Scott O’Neill SVP-North America - MPP Global: Scott is a strategic and media technology professional with over ten years of U.S. & U.K. client service and leadership experience. As Senior Vice President of North America for MPP Global, Scott is responsible for leading a cross vertical organization by assisting media and entertainment companies with identity management, CRM, and eCommerce solutions. Over the past three years, Scott has worked at the executive level for MPP Global's U.S. headquarters in New York and is influential in developing long-term relationships with strategic partners. With a broad understanding of digital market dynamics, business challenges, and technology capabilities, Scott is a proven leader in fast-growing B2B enterprise software applications. His team brought market-leading products, software, and services to projects including Winnipeg Free Press’ micropayments strategy. These ventures, in turn, generated hundreds of greatly valued commercial relationships, not to mention numerous new industry and personal friendships.


Anthony Layser is vice president, partnerships and programming at XUMO, the premium television and video-on-demand service for the digital age. In this role, Layser is responsible for developing strategy and analysis used by the executive team to determine and prioritize content partnerships and potential channel partners. He assists with business development/strategy, acquisition deals, and partner management for XUMO. Layser also works across departments (product, operations, finance, legal, marketing, and advertising teams) to plan and execute KPI driven initiatives. He is tasked with driving business KPI’s through the expansion of current partnerships and the development of new business opportunities. He also leads the development of streamlined tracking documents and instruments that help maintain pipeline of current, new and prospective channel partners, and leads onboarding integrations for new partners. Additionally, Layser provides leadership and support throughout the launch and growth of channels, including program and promotional planning, scheduling and renewals. He analyzes distribution trends and forecast revenue to assist in creation of contract renewal strategy. Prior to joining the XUMO team, Layser served as the North American content vice president at Dailymotion. His role involved implementing video content development strategies and leading partner acquisition efforts. He oversaw content managers in New York City, Santa Monica and Toronto, providing creative leadership and acting as a liaison between content programmers, executives and the sales team. During his tenure, Dailymotion’s US audience grew over 500 percent (per Google Analytics). Preceding his work with Dailymotion, Layser oversaw production on over 500 episodes of the award-winning AOL-Huffington Post daily series, You’ve Got. In this role, he guided booking, creation, development, production, distribution, and social media promotion the series. You’ve Got segment views increased from an average of 10M streams per month to 15M streams per month during his tenure, and You’ve Got videos consistently ranked in the daily top five most-viewed videos on the AOL-Huffington Post network. While under Anthony’s leadership, You’ve Got received a Silver Telly Award in the Social Issues category (Silver is the highest honor). Earlier in his career, Anthony developed the video content strategy for both the men’s and women’s lifestyle networks at AOL. While with the women’s lifestyle group, views increased by at least 500K streams per month and views increased by at least 150K streams per month. While overseeing video strategy for the men’s lifestyle group, video views went from 70K views per month to over 2.6M views per month on a fixed budget over a 13-month period. During this same period, Anthony produced over 300 videos, including segments that featured top-notch comedy talent, including Jonah Hill, Russell Brand, Jon Glaser, Chris Gethard, and Matt Walsh. Anthony has written for VideoInk,, TV Guide and, Village Voice Media and Anthem magazine.


Bruce Tuchman is a global media executive who has spent his career on the cutting edge of innovation. He has been responsible for taking some of the most popular and influential US television networks worldwide, transforming them into dynamic global brands. Currently, Tuchman is an active investor and entrepreneur within the global media and technology sectors.  He is a Board member of the global data sci-ence company Parrot Analytics and a senior advisor to iflix and AMC Global in China. Previously, Tuchman served as President of AMC Global and Sundance Channel Global, where he lead the strategic distribution, programming, business develop-ment and marketing of the AMC and Sundance Channel brands internationally. At AMC Networks Tuchman also managed Kinowelt TV, one of German-speaking Eu-rope’s leading film networks and a company that AMC Networks acquired in 2014 under his leadership.  Prior to AMC, Tuchman was President of MGM Worldwide Networks, a division of Metro-Goldwyn-Mayer Studios, where he developed and managed MGM’s interests in cable, satellite and other television networks around the world. Before that he was General Manager of Nickelodeon Global Network Ventures and Senior Vice President, Nickelodeon New Media Ventures, developing and overseeing branded Nickelodeon channels and services across Europe, the Asia-Pacific region and Africa. Before joining Nickelodeon, he served as Vice President, Business Affairs and Senior Counsel, International Development for MTV Networks. Tuchman began his career as an M&A attorney with Skadden, Arps, Slate, Meagher & Flom in New York and London. Tuchman is Chairman of the Americas Fund for the London School of Economics and member of the Executive Committee and Board of Directors of the International Academy of Television Arts & Sciences.


Michael Alexander, Strategy & Growth Initiatives, IBM Global Telecommunications Industry: Michael Alexander has more than 30 years of systems development experience in all aspects of the information technology business. Currently, Alexander is global solutions architect for SPST (service provider strategic transformation) in IBM's global telecom solutions. He consults with clients globally as an NGN telco subject matter expert  (SME) and as a technical leader in VoIP solutions. In addition, Alexander is responsible for the development of telco technical NGN and specifically for VoIP solutions developed by IBM for U.S. clients AT&T, BellSouth, Qwest, SBC & Verizon. He was previously  the IT architect profession executive and enterprise architecture practice lead for business innovation services, Australia/New Zealand. Before joining IBM, Alexander was technical partner & chief architect in the solutions integration practice at AT&T Solutions. He was responsible for the development of solution architectures that ensured successful engagements with all clients. Previously, Alexander worked at Unisys for 22 years and was the chief architect for Unisys' global systems integration practice. He has previously spoken on digital media topics at TM Forum Americas and TM Forum Nice.


Bruce David Eisen is a veteran entertainment attorney and media executive.  Eisen’s legal practice focuses on the intersection of new and traditional media whose clients include Shout! Factory, Brainstorm Media, Rubicon Entertainment, Random Media and Hollywood Media Bridge, among others. Recent services include providing production legal services for an upcoming Chiller network movie, providing out-sourced legal and business affairs services that includes drafting and negotiating distribution agreements with various entities including Hulu, Redbox, iN DEMAND,  Amazon, PlayStation Network and Vimeo; structuring and drafting development and writer agreements as well as  drafting and negotiating content acquisition agreements.  Other recent activities include M&A legal work representing the seller of an entertainment company as well as the seller of a music library, each of which sold for seven figures. From 2009 through 2012 Eisen was the Vice President Online Content Development & Strategy for DISH Network where he negotiated agreements with most of the major television networks on behalf of DISH, licensing over 20,000 television shows for distribution and acquiring on-demand rights from the major Hollywood studios including VOD/EST/SVOD rights for distribution of their content across multiple platforms including set-top boxes,, iPad, iPhone and Android devices. Eisen was one of the principals who started CinemaNow in 1999 and, as the company’s general counsel, negotiated financing for the company in excess of $40 million, negotiated CinemaNow’s agreements with over 200 content licensors including all of the major Hollywood studios as well as agreements with local ISPs, portals and film distributors to bring CinemaNow to the U.K., the Netherlands, Taiwan, Philippines, Latin America, and Singapore.  In addition, Eisen was instrumental in creating CinemaNow Japan, Inc., an affiliated entity that raised over $15 million in funding. Eisen structured the strategy and business aspects of CinemaNow’s technology requirements to enable the efficient, cost-effective distribution of content on a worldwide, video-on-demand basis and, in that regard, licensed all required technology including agreements for content delivery network services, data services, data hosting, geo-targeting, recommendation engines, web analytics, network storage  and customer relation management with companies such as Akamai, Limelight, Savvis, Intel, Qwest, RightNow Technologies and WebSideStory. Eisen started his career as the head of Legal and Business Affairs for Trimark Pictures where his responsibilities included negotiating the company’s distribution agreements with companies including the Walt Disney Company, Miramax, The Samuel Goldwyn Company, Columbia Pictures, HBO and others.   Eisen also negotiated and drafted Trimark’s development agreements as well as its production legal agreements including those with such talent as Samuel L. Jackson, Renee Zelweger, Peter Jackson and Jim Belushi.  In addition, Eisen structured the company’s relationships with the Screen Actors Guild, the Directors Guild of America and the Writers Guild of America and was instrumental in negotiating Trimark’s $25 million line of credit with Bank of America and Trimark’s $75 million line of credit with The Chase Manhattan Bank as well as numerous production financing agreements with various lenders and bond companies. Eisen received his J.D. from the University of Southern California in 1991 and his B.A. cum laude with high honors in Philosophy from Clark University in 1984.