The Digital Hollywood Experience

The Digital Hollywood Experience


Tuesday, May 23rd, 2017

11:30 AM - 12:30 PM

Track II: Haas Conference Center, Room 171

From Demographics to Storygraphics: Applying AI for Advanced Audience Intelligence

Molly Lavik, Creator, #AIShowBiz

Robin Boytos, Director, Analytics, Ayzenberg Group

Ben Tatta, Co-Founder and President, 605

Yves Bergquist, Data Scientist, CEO, Novamente and Director, “Data & Analytics" Project, USC’s Entertainment Technology Center, Moderator

Speakers to be announced


Ben Tatta is Co-Founder and President of 605. He brings more than 25 years of media, technology and entertainment experience to his role at the company, where he leads strategy, business development, data and client solutions. Most recently, Ben served as President of Cablevision Media Sales, the television and digital sales division of Cablevision Systems Corporation, where he led the company’s overall media sales vision, strategy and plan including advanced advertising, product development and technology. During his tenure at

Cablevision, Ben spearheaded the first system-wide deployment of household-level addressable advertising and pioneered breakthrough audience measurement and analytics solutions using census-level set-top box data. Prior to Cablevision Ben held senior leadership positions at such companies as USA Networks, IBM, ABC, Lagardere Media and eBay Enterprise Marketing. He received a B.A. in Economics from Villanova University.


Robin Boytos is the Director of [a]insights, the analytics and research team, at Ayzenberg Group, a leading independent West Coast agency. She received her B.S. in Mathematics & Economics from UCLA before beginning her career in web analytics and business intelligence. Since then, her expertise has expanded to include social, influencer, and media analytics and product development. Amazon, City of Hope, Marriott, Mattel, Microsoft, Netflix, Sega, and Xbox are only a few of the brands she helps achieve marketing effectiveness.


Molly Lavik, Creator, #AIShowBiz: Molly Lavik is a social entrepreneur dedicated to helping other social entrepreneurs thrive. She founded Mentor InSight, Inc., a media and consulting company, in 2002 with a moonshot goal to facilitate the development of an Obi-Wan Kenobi style hologram guru to give advice on anything, anywhere at anytime. To accomplish this goal she created the world’s first 100% dedicated conference exploring the intersection of artificial intelligence and the entertainment industry called  #AIShowBiz.


Yves Bergquist, Project Director, Data & Analytics, Entertainment Technology Center, USC: Yves is a data scientist and the co-founder and CEO of artificial intelligence engineering firm Novamente, based in Los Angeles and Hong Kong. He is also the Director of the “Data & Analytics” Project at USC’s Entertainment Technology Center. As a data scientist, Yves has extensive experience designing machine-learning platforms to help media and entertainment clients develop unique insights into their audiences and the stories that inspire them. Before founding Novamente, Yves was managing business development for Ranker and social media analytics Bottlenose. He was part of the founding team at Singularity University, a joint venture between Google and NASA which aims to leverage exponential technologies to solve the world’s greatest problems. As a former strategy consultant in Washington, DC, he also has deep insight into the challenges that high-velocity environments pose to large public and private organizations, and the tools and methods used to turn complexity into opportunity. He lives in Los Angeles.