The Digital Hollywood Experience

The Digital Hollywood Experience


Tuesday, May 23rd, 2017

11:30 AM - 12:30 PM

Track II: Haas Conference Center, Room 171

From Demographics to Storygraphics: Applying AI for Advanced Audience Intelligence

Jason Jercinovic, Global Head of Marketing Innovation & Global Brand Director, Havas

Robin Boytos, Director, Analytics, Ayzenberg Group

Ben Tatta, Co-Founder and President, 605

Yves Bergquist, Data Scientist, CEO, Novamente and Director, “Data & Analytics" Project, USC’s Entertainment Technology Center, Moderator

Speakers to be announced


Jason Jercinovic, Global Head of Marketing Innovation & Global Brand Director, Havas: Jason' s a veteran digital marketer with a diverse career in advertising and marketing. Jason has been involved in marketing on a variety of levels: from agency to client, spend to buy, as well as from startup to established global engagements. Jason's career has spanned the development of the Internet as a premiere marketing tool. With an energetic obsession in all things digital, Jason has most recently focused on successfully applying social and mobile trends to brand engagement, his work running the gamut from global

marketer (Nike) to media super star (Taylor Swift and Justin Bieber). Earlier in his career Jason headed up Havas Worldwide Digital in Australia, working on Global accounts (Intel & Dell) as well as helping to establish success with local clients (Sony Australia, Northern Territory Tourism Commission, Tourism Australia). Also while living in Australia, Jason ran the Asia Pacific-based mobile connectivity and integrated marketing services provider Communicator, funded by Australia's leading private equity/VC firm Allen and Buckridge ( Prior to re-joining Havas Worldwide Digital in 2011 as the President of Havas Worldwide Digital, Jason was running the Nike Global Brand business at R/GA. Jason currently manages the Global Social Agency of Record business for IBM at Havas Worldwide. Jason is also active in preaching the Digital word to the next generation as a regular on the speaking circuit.


Ben Tatta is Co-Founder and President of 605. He brings more than 25 years of media, technology and entertainment experience to his role at the company, where he leads strategy, business development, data and client solutions. Most recently, Ben served as President of Cablevision Media Sales, the television and digital sales division of Cablevision Systems Corporation, where he led the company’s overall media sales vision, strategy and plan including advanced advertising, product development and technology. During his tenure at Cablevision, Ben spearheaded the first system-wide deployment of household-level addressable advertising and pioneered breakthrough audience measurement and analytics solutions using census-level set-top box data. Prior to Cablevision Ben held senior leadership positions at such companies as USA Networks, IBM, ABC, Lagardere Media and eBay Enterprise Marketing. He received a B.A. in Economics from Villanova University.


Robin Boytos is the Director of [a]insights, the analytics and research team, at Ayzenberg Group, a leading independent West Coast agency. She received her B.S. in Mathematics & Economics from UCLA before beginning her career in web analytics and business intelligence. Since then, her expertise has expanded to include social, influencer, and media analytics and product development. Amazon, City of Hope, Marriott, Mattel, Microsoft, Netflix, Sega, and Xbox are only a few of the brands she helps achieve marketing effectiveness.


Yves Bergquist, Project Director, Data & Analytics, Entertainment Technology Center, USC: Yves is a data scientist and the co-founder and CEO of artificial intelligence engineering firm Novamente, based in Los Angeles and Hong Kong. He is also the Director of the “Data & Analytics” Project at USC’s Entertainment Technology Center. As a data scientist, Yves has extensive experience designing machine-learning platforms to help media and entertainment clients develop unique insights into their audiences and the stories that inspire them. Before founding Novamente, Yves was managing business development for Ranker and social media analytics Bottlenose. He was part of the founding team at Singularity University, a joint venture between Google and NASA which aims to leverage exponential technologies to solve the world’s greatest problems. As a former strategy consultant in Washington, DC, he also has deep insight into the challenges that high-velocity environments pose to large public and private organizations, and the tools and methods used to turn complexity into opportunity. He lives in Los Angeles.