The Digital Hollywood Experience

The Digital Hollywood Experience


Tuesday, May 23rd, 2017

1:00 PM - 2:15 PM

Track I: Haas Conference Center, Room 172-173, Live Webcast

The Power of YouTube: Unlocking the Power of Brands, Programming, and Monetization

YouTube has officially evolved from being a massive repository of extraordinary video content to a massive repository of content channels. These channels bring viewers millions of hours of global video production and spontaneity. YouTube is re-writing the future of television.

Jennifer Perri, Director of Partnership Development & Multi-platform Strategy, Univision

Rebecca Donohue, Director of Digital Content & Social Media, Vin Di Bona Productions

Josh Kreitzman, Senior Vice President of Publishing and Programming, Jukin Media

Reena Liebling, VP, Partner Strategy, Kin Community

James Creech, CEO, Paladin Software

Sean Horvath, Chief Innovation Officer, Stylehaul

Jeffrey Thompson, Media & Entertainment, IBM Global Business Services, Moderator


Jennifer Perri, Director of Partnership Development & Multi-platform Strategy, Univision: Jennifer is currently the Director of Partnership Development & Multi-platform Strategy at Univision. Jen is an expert in YouTube network development, brand integration, audience development and influencer management. Since 2010, Jen has launched and developed networks for Seventeen Magazine (Hearst), Tastemade, Collective Digital Studios and co-founded BigFrame (acquired by Dreamworks).  She also has managed and developed some of the biggest YouTube influencers in the world including Jenna Marbles, Wassabi Productions, and SuperEEEgo.  From 2007 - 2010, Jen served as Production Manager and Digital Producer for 4 seasons of the Emmy nominated and Peabody award winning documentary series, Vanguard. From 2006 – 2007, Jennifer coordinated the sourcing and acquisition of hundreds of short form web content for air on Current TV.  In 2007, Current TV won the first Emmy award for Best Interactive Television Series at the Primetime Emmy Awards. Jen has a Bachelor degree from the University of San Francisco in Communication studies and is a San Francisco native.  She currently resides in Manhattan Beach, CA.


Rebecca Donohue, Director of Digital Content & Social Media, Vin Di Bona Productions (VDBP): producers of “America's Funniest Home Videos,” the longest-running, primetime entertainment show in the history of the ABC network, also known as “AFV.” Rebecca oversees the AFV Digital team in the production of all digital content across online platforms including Donohue produces, conceptualizes and executes innovative campaigns to expand AFV's fan base in the digital space. In addition to AFV, she works hand in hand with AFV's syndication partnerships and with the brand managers for Petsami, VDBP's pet-centric YouTube channel. Under Donohue's oversight and with the help of her dedicated team, AFV's digital footprint has experienced healthy growth with significant increase across all social media platforms. Prior to her work with AFV Digital, Rebecca wrote original concepts and copy for Maker Studios, E!'s “Fashion Police” with Joan Rivers, LA Times Web Marketing among other  properties. Rebecca is also a seasoned stand-up comedian who has performed in 30 out of the 50 states, as well as abroad with Navy Entertainment. She has appeared on “Tough Crowd with Colin Quinn,” Comedy Central's “Premium Blend,” Logo's “One Night Stand Up” and a handful of Vh1's “Best Break ups,” “Awesome 90s,” “Worst Everything” type shows.


Josh Kreitzman is Senior Vice President of Publishing and Programming at Jukin Media, overseeing audience, content development, production, and operations for the company's programming brands, which have amassed over 55M fans and 1.5B monthly video views.  Previously, Josh lead digital video strategies for mainstream recording artists and celebrities at theAudience, television shows at FremantleMedia, and early web series at MySpace.  Josh holds a BA in film and television from the University of Southern California.  He resides in Los Angeles.


James Creech is the Co-Founder and CEO of Paladin Software, leading technology provider for next-generation media companies. The Paladin platform solves mission critical functions for online video networks, from network management to revenue tracking and business intelligence. Trusted by the world’s pre-eminent influencer networks, IP holders, and digital publishers, Paladin’s software supports more than 200,000 content creators and tracks a collective 15 billion monthly video views. Prior to Paladin, James served as SVP, Growth for Bent Pixels, a leading MCN and global media company.  As employee #5 at Channel Factory, over two and a half years, he helped grow the video adtech startup from 0 to eight-figure revenues and 40+ employees. He also worked with Blizzard Entertainment’s Global Planning & Support team on project management, process improvement, and globalization initiatives. He is the creator and host of All Things Video, the first podcast dedicated to uncovering the past and charting the future of the online video ecosystem.  James graduated magna cum laude from the University of Southern California with a B.S. in Business Administration, a B.A. in Political Science, and a minor in Film Production.


Sean Horvath, Chief Innovation Officer, StyleHaul: As Chief Innovation Officer, Sean Horvath manages StyleHaul’s national sales team and the innovation process within the company. He is responsible for identifying and developing new content strategies, business opportunities and technologies to benefit both our creator and advertising partners. Prior to joining StyleHaul, Horvath served as President of Strategic Partnerships at Relativity Media. In this role, he worked to build revenue across Relativity five business units by creating digital content platforms with Fortune 500 brands. Horvath has also served as EVP of Strategic Partnerships at Alloy and Defy Media where he guided the direction and development of branded content opportunities for the company top advertisers. Horvath also worked closely with Alloy production arm in the development of scripted, unscripted and digital programming. Prior to Alloy, Horvath held positions at the Creative Artists Agency and 3Arts Entertainment.


Reena Liebling, VP, Partner Strategy, Kin Community: As Vice President of Partner Strategy at Kin, Reena Liebling oversees all aspects of its engagement, interaction, management and negotiations for its creative partners. Liebling works with the leadership across all departments at Kin to strategically sign and work with top women’s lifestyle personalities and influencers on branded integrations, original content and larger scale series. Liebling functions as Kin’s ambassador to the creative community to both elevate creators’ own individual brands and also integrate them into the Kin brand. She and her team have worked with Kin’s creator network on deals with dozens of Fortune 500 companies to execute award-winning brand content and digital media campaigns. Prior to joining Kin Community in 2014, Liebling worked as a commercial litigator in New York. Liebling received her BA from Washington University with honors and her J.D. from Emory University School of Law.