The Digital Hollywood Experience

The Digital Hollywood Experience

 

Tuesday, May 23rd, 2017

1:00 PM - 2:15 PM

Track I: Herscher Hall, 3rd Floor, Room 303-304: Live Webcast

The Power of YouTube: Unlocking the Power of Brands, Programming, and Monetization

YouTube has officially evolved from being a massive repository of extraordinary video content to a massive repository of content channels. These channels bring viewers millions of hours of global video production and spontaneity. YouTube is re-writing the future of television.

Jennifer Perri, Director of Partnership Development & Multi-platform Strategy, Univision

Rebecca Donohue, Director of Digital Content & Social Media, Vin Di Bona Productions

Josh Kreitzman, Senior Vice President of Publishing and Programming, Jukin Media

Lauren Merriam, VP of Sales, Kin Community

James Creech, CEO, Paladin Software

Jeffrey Thompson, Media & Entertainment, IBM Global Business Services, Moderator

 

Jennifer Perri, Director of Partnership Development & Multi-platform Strategy, Univision: Jennifer is currently the Director of Partnership Development & Multi-platform Strategy at Univision. Jen is an expert in YouTube network development, brand integration, audience development and influencer management. Since 2010, Jen has launched and developed networks for Seventeen Magazine (Hearst), Tastemade, Collective Digital Studios and co-founded BigFrame (acquired by Dreamworks).  She also has managed and developed some of the biggest YouTube influencers in the world including Jenna Marbles, Wassabi Productions, and SuperEEEgo.  From 2007 - 2010, Jen served as Production Manager and Digital Producer for 4 seasons of the Emmy nominated and Peabody award winning documentary series, Vanguard. From 2006 – 2007, Jennifer coordinated the sourcing and acquisition of hundreds of short form web content for air on Current TV.  In 2007, Current TV won the first Emmy award for Best Interactive Television Series at the Primetime Emmy Awards. Jen has a Bachelor degree from the University of San Francisco in Communication studies and is a San Francisco native.  She currently resides in Manhattan Beach, CA.

 

Rebecca Donohue, Director of Digital Content & Social Media, Vin Di Bona Productions (VDBP): producers of “America's Funniest Home Videos,” the longest-running, primetime entertainment show in the history of the ABC network, also known as “AFV.” Rebecca oversees the AFV Digital team in the production of all digital content across online platforms including Donohue produces, conceptualizes and executes innovative campaigns to expand AFV's fan base in the digital space. In addition to AFV, she works hand in hand with AFV's syndication partnerships and with the brand managers for Petsami, VDBP's pet-centric YouTube channel. Under Donohue's oversight and with the help of her dedicated team, AFV's digital footprint has experienced healthy growth with significant increase across all social media platforms. Prior to her work with AFV Digital, Rebecca wrote original concepts and copy for Maker Studios, E!'s “Fashion Police” with Joan Rivers, LA Times Web Marketing among other  properties. Rebecca is also a seasoned stand-up comedian who has performed in 30 out of the 50 states, as well as abroad with Navy Entertainment. She has appeared on “Tough Crowd with Colin Quinn,” Comedy Central's “Premium Blend,” Logo's “One Night Stand Up” and a handful of Vh1's “Best Break ups,” “Awesome 90s,” “Worst Everything” type shows.

 

Josh Kreitzman is Senior Vice President of Publishing and Programming at Jukin Media, overseeing audience, content development, production, and operations for the company's programming brands, which have amassed over 55M fans and 1.5B monthly video views.  Previously, Josh lead digital video strategies for mainstream recording artists and celebrities at theAudience, television shows at FremantleMedia, and early web series at MySpace.  Josh holds a BA in film and television from the University of Southern California.  He resides in Los Angeles.

 

James Creech is the Co-Founder and CEO of Paladin Software, leading technology provider for next-generation media companies. The Paladin platform solves mission critical functions for online video networks, from network management to revenue tracking and business intelligence. Trusted by the world’s pre-eminent influencer networks, IP holders, and digital publishers, Paladin’s software supports more than 200,000 content creators and tracks a collective 15 billion monthly video views. Prior to Paladin, James served as SVP, Growth for Bent Pixels, a leading MCN and global media company.  As employee #5 at Channel Factory, over two and a half years, he helped grow the video adtech startup from 0 to eight-figure revenues and 40+ employees. He also worked with Blizzard Entertainment’s Global Planning & Support team on project management, process improvement, and globalization initiatives. He is the creator and host of All Things Video, the first podcast dedicated to uncovering the past and charting the future of the online video ecosystem.  James graduated magna cum laude from the University of Southern California with a B.S. in Business Administration, a B.A. in Political Science, and a minor in Film Production.

 

Lauren Merriam, Vice President, Sales, Kin Community: As Vice President of Sales at Kin Community, Lauren Merriam is responsible for all advertising revenue for the digital media and entertainment company. She manages a sales and client services group with offices in Los Angeles, Chicago, New York and Toronto (Kin Canada). She and her team have worked with dozens of Fortune 500 companies to execute award-winning brand content and digital media campaigns. Prior to joining Kin Community in 2011, Merriam worked in sales and marketing for Wasserman Media Group. During tenure there, she executed marketing campaigns for Studio411 (now GrindTV), consulted for the PGA Tour and sold sponsorships for major sports properties including Tottenham Hotspur, the New York Jets and Giants, the Kansas City Royals and USA Cycling. Merriam began her career working in PR for ESPN's X Games based in Bristol Connecticut. Merriam received her Bachelor of Arts (cum laude) from both the Isenberg School of Management and Sports Marketing program at University of Massachusetts, Amherst.