The Digital Hollywood Experience

The Digital Hollywood Experience


Tuesday, May 23rd, 2017

10:00 AM - 11:15 AM

Track I: Haas Conference Center, Room 172 & 173: Live Webcast

The Phenomenon of AR Gets Real - Entertainment, Advertising, Education - The Gateway to the Future

Industries are based on “hits” and AR is about to emerge as a mega-hit. A full year and unexpectedly, months before the arrival of the anticipated Hololens, Magic Leap and Apple Computer's AR entry, an ingenious mobile game arrived, in a superb combination of GPS technology and AR trickery. And now AR is moving further into Advertising, Education, Entertainment and is expected to become a regular feature in the next generation of smartphones.

Don Daglow, CEO Daglow Entertainment (Games Industry Leader: La Russa Baseball, Madden NFL, NASCAR Racing)

Dmitry Shapiro, CEO, GoMeta

Catherine Metzner, Creative Team, Niantic, Inc.

Anjali Shastri, Senior Director, Design Strategy, Client Computing Group, Intel

Arno Hartholt, Director of Research and Development Integration, Creative Technologies, USC

Nancy King, Consultant, NewView Marketing, Moderator


Don Daglow, CEO, 4thRing Inc., President, Academy of Interactive Arts & Sciences Foundation: Don Daglow is a three-time Inc. 500 CEO and 2008 Technical Emmy® Award recipient who advises game developers and publishers around the world, as well as teaching entrepreneurs at the Founders Space accelerator in San Francisco. His clients range from small mobile game startups to large international publishers.  Don is the only games industry executive who has led development teams on every generation of the first three decades of video game consoles, working on each cycle from the Intellivision in 1980 to the PS4 today. He produced two of EA’s first three sports titles and led development teams on the award-winning sports games La Russa Baseball , Madden NFL for PC, and NASCAR Racing.  He speaks extensively in North America, Europe and Asia at conferences focused on interactivity and entertainment.  He also serves as President of the Academy of Interactive Arts & Sciences Foundation, the charitable arm of the AIAS.  Don's career in game design began in 1971 (before Pong), and he has been designing online titles since 1987 (before the Internet). In addition to an Emmy® Award for Technology and Engineering in 2008 for his creation of Neverwinter Nights, the first graphical MMORPG, he also received the CGE Award in 2003 for "groundbreaking achievements that shaped the Video Game Industry," and his game Utopia is featured in the touring Smithsonian Museum "Art of Video Games" exhibit.


Arno Hartholt is the Director of Research and Development Integration at the University of Southern California Institute for Creative Technologies where he leads the virtual human integration and central asset production & pipeline group. He is responsible for much of the technology, art, and processes related to virtual humans and related systems, in particular at the interchange between research and industry capabilities. He has a leading role on a wide variety of research prototypes and applications, ranging from medical education to military training and treatment. Hartholt is the Co-Lead of Bravemind, a clinical, interactive, virtual reality based exposure therapy tool used to assess and treat post-traumatic stress in service members. Other collaborations include online virtual humans for service members and medical students, and virtual role-players that help train US Army and Navy officers. Many of the ICT virtual human capabilities are freely available to the academic research community and US Military through the Virtual Human Toolkit ( Hartholt studied computer science at the University of Twente in the Netherlands where he got his Master’s degree. He worked at several IT companies, from large multi-nationals to early start-ups, before accepting a position at ICT.


Anjali Shastri, Senior Director, Design Strategy, Client Computing Group, Intel: Anjali Shastri is senior director of design Strategy for Intel’s Client Computing Group. Her work in innovative product design and partnering with OEMs has led Intel to establish end-product or customer product design as a strategic asset in establishing a leadership position in the mobile industry.  Prior to her current role, Anjali served as director of strategy and business development in Intel’s Mobile Communications Group. Anjali joined Intel in 2006 after spending 12 years in engineering, product management, and business development/strategy at Hughes Communications, Ericsson and iBiquity Digital. Anjali holds a BS in electrical engineering from IIT Delhi, an MSEE from the University of Texas A&M, and an MBA from the Wharton School of Business.


Dmitry Shapiro is CEO of GoMeta, a stealth startup working on building a Metaverse.  He recently left Google after 4 years, where he worked on various social initiatives and global infrastructure.  Prior to Google, Dmitry built three venture backed companies, raised over $100M in venture capital, fought and won a pivotal DMCA case, and was later named the Chief Technology Officer of MySpace Music.  Dmitry immigrated to the United States from Russia when he was 9 years old, grew up in the South, used to be a staunch conservative, but now has a serious crush on President Obama


Nancy King, Consultant with NewView Marketing: bridges that gap between client and agency with a keen understanding of the issues that confront today's marketing executive. Ms. King formed her own marketing consulting company, NewView Marketing in 2000 after years of successful client side experiences in a variety of different industries from toys to technology to food and entertainment. She has held the position of Vice President of Marketing at Mattel Toys, and among others. For more information, go to: Ms. King has taught advanced marketing at the University of Montana School of Business Administration and holds a BSBA in marketing and finance from Boston University and an MBA from Northeastern University.