The Digital Hollywood Experience

The Digital Hollywood Experience


Tuesday, January 9th, 2018

Session I - DH15

LVCC, North Hall, Room N260

11:30 - 12:30 PM

Mobile First: The Lifestyle Differentiator

Mobile defines the consumer lifestyle. Content and communications are completely subsumed inside the mobile technology universe as all eyes are pinned to Smartphone. Mobile is even the preferred video gateway to entertainment.  In this panel we celebrate Mobile!

Brandon Berger, Chief Business Officer, theSkimm

Sharon Mussalli, Chief Revenue Officer, Some Spider Inc.

Mark Howard, Chief Revenue Officer, Forbes Media

Evan Kraut, Managing Director, Grey Adventures, GREY

Jonathan Perelman, Head of Digital Ventures & Lectures, ICM Partners

Moderator - Mike Vorhaus, President, Magid Advisors


Mark Howard, Chief Revenue Officer,Forbes Media: Mark Howard is Chief Revenue Officer at Forbes Media.  In this role, he is responsible for the U.S. and European digital and print sales organization, marketing and advertising solutions.  Previously, he was SVP of Digital Advertising Strategy.  Mr. Howard

also held the position of SVP and VP of Digital Advertising Sales for Forbes Media, overseeing the global sales team in its online sales efforts as well leading the Western Region team in its integrated sales efforts.  He was also charged with developing the corporate digital sales strategy, which included new product development, the creation and development of audience segmentation programs and strategic planning.  Mr. Howard joined Forbes Media as a Regional Sales Manager in 2002.  During his time at Forbes, he has also served as West Coast Digital Sales Director and Western Region Director of Integrated Sales. Prior to joining Forbes Media, Mr. Howard held sales positions at Inc. and Fast Company magazines, as well as E-Trade Financial.  He began his career as a media planner at Anderson & Lembke.  He is a graduate of the University of Arizona with a Bachelor of Science in Business Administration, Marketing.  He resides in San Francisco, CA.


Brandon Berger, Chief Business Officer, theSkimm: Brandon Berger is the former Worldwide Chief Digital Officer for Ogilvy & Mather, where he leads Digital@Ogilvy, across North America, Latin America, EAME and Asia Pacific. As one of the few global digital media executives, he is responsible for building new capabilities and practice areas, leading the network’s global Digital M&A, offer development and for bringing the offer to clients and driving the digital agenda across the network.  Under Brandon's leadership, O&M has built a digital platform capable of mobilizing global resources for clients worldwide, and has made digital capabilities core to O&M’s entire business. They have established key global practices around mobile, ecommerce, data and delivery, and launched Social@Ogilvy, the largest social agency network in the world. Brandon is a frequent industry expert in the press and conferences. He has been interviewed on Bloomberg and in the New York Times, CES, E3, Adtech, Internet Week and Social Media Week and was recently recognized by Adweek as one of the “Young Influentials: 20 under 40 Changing the World.” Brandon is a board member, advisor, and investor to some of the top digital media companies and venture funds in the industry. His professional awards include a Clio, Cannes Lion, and Demo Mobile Demo God.


Sharon Mussalli is the Chief Revenue Officer at Some Spider, creator of Scary Mommy and Cafe, reaching over 150m people monthly.  Sharon brings 15 years of tenure in the tech and entertainment space to her role at Some Spider, most recently having served US Industry Manager, Entertainment on the Global Marketing Solutions team at Facebook where her team led relationships between television networks and film studios across the Facebook and Instagram platforms.  Sharon holds a BA from Tufts University and an MBA from the MIT Sloan School of Management.  About Some Spider: Some Spider is a new digital media entertainment company financed by serial entrepreneurs, Vinit Bharara and Marc Lore, who previously co-founded and later sold to Amazon. Vinit is the CEO of Some Spider. Other Some Spider executives include COO, Paul Smurl, former Head of Digital at the New York Times and CRO, Sharon Mussalli, former Entertainment Industry Manager at Facebook.


Evan Kraut, Managing Director, Grey AdVentures: Evan is Managing Director of Grey Adventures, a new division within Grey Group that develops Intellectual Property to unearth innovative and scalable new business models for the agency and its clients. Prior to joining Grey, Evan was Chief Growth Officer at MRY, a Publicis agency. During his tenure, Evan was part of the core leadership team that scaled the organization from 35 to over 350+ headcount, including global expansion, and grew topline revenue by over 600%. Evan has successfully led major integrated pieces of business from Coca-Cola, Visa, Microsoft, AT&T, Procter & Gamble, and more than 50 of the Fortune 500 brands. With a passion and fluency for technology and digital marketing, Evan began his career as a technology & systems designer at UBS. He later went on to run a fashion apparel start-up where he learned the inner workings of the retail fashion industry. In his spare time, Evan is a mentor and advisor to a number of startups and sits on the executive marketing committee of a major non-profit organization.


Jonathan Perelman, Head of Digital Ventures & Lectures, ICM Partners: Jonathan Perelman leads two Departments at ICM Partners, Digital Ventures and Lectures. In his capacity as Head of Digital Ventures, he leads the agency in creating new business models in the technology and digital media sector. As head of the newly created Lectures Group, Perelman represents a wide range of talent on public appearances and speaking engagements. Jonathan is a member of the management team. Prior to ICM Partners, Mr. Perelman served as Vice President of Motion Pictures at BuzzFeed, where he led strategy, operations, business development and partnerships for the award winning digital studio. He was a member of the management team of what Fast Company named, the World’s Most Innovative Company. He helped grow BuzzFeed into one of the top video producers on the Internet; today generating over 7 billion monthly content views. In this role leading the business of the studio, Mr. Perelman was responsible for all revenue attributed to syndication and content partnerships with leading global media companies, and well as advertising. Prior to Buzzfeed, Perelman spent six years at Google, working in several different capacities including sales finance, public policy and M&A. Jonathan has been featured in Billboard’s Digital Power Player's list three years in a row and was twice named to AdWeek’s Top 50 Media & Advertising Executive. VideoInk honored him as Dealmaker of the Year; Broadcasting & Cable called Perelman a Digital All-Star; The Internationalist named him to its Trendsetter list. He serves as a board member to media companies including Spot.IM, The 74Million, Hyperr and Magnet Media. He is also on the Board of Directors of The American Advertising Federation (AAF) and Advertising Week. Jonathan is a Sr. Fellow at the USC Annenberg School’s Center for the Digital Future and is a member of the World Economic Forum's, Global Future Council on the future of information and entertainment. Perelman is a member of the advisory board of Blueprints, a global think tank with the technology to collaborate at scale to solve global challenge, and a Term Member of the Council on Foreign Relations. Perelman is a graduate of the University of Pennsylvania and lives in Los Angeles with his wife, two children and new puppy.


Mike Vorhaus, President, Magid Advisors: Founded the Magid Internet and New Media research and consultation practice in 1995, with AOL and Excite as his first two clients. Mike’s team has completed over 2,500 engagements with over 100 Internet clients. Mike began the Magid Gaming Practice in 2001 with EA and Sony Online as his first two clients. The Magid Game Practice now works with most of the major game publishers. Mike provides research and consulting services to a number of major traditional media companies in regard to their new media initiatives, as well as consulting a number of leading Internet and gaming companies. He has also provided advice to venture capital and private equity firms in regard to investments in the media space. Mike has been involved in strategic and tactical consulting, including the launch of new services and programming, as well as development and implementation of online and offline marketing programs. Mike has also been extensively involved in video and PC gaming strategies for a number of our companies, as well as the development of game concepts. Mike has consulted on a number of film projects such as You’ve Got Mail and The Matrix. He holds a B.S. in psychology and sociology from Wesleyan University and has worked as a fundraiser and transfer of technology officer at the California Institute of Technology and the University of California. Mike also worked for the U.S. House of Representatives, The U.S. Senate, and for two Administrations in the White House.