The Digital Hollywood Experience

The Digital Hollywood Experience


Tuesday, January 9th, 2018

Session I - DH16

LVCC, North Hall, Room N260

1 - 2 PM

The Future of TV: From Primetime to Multi-Platforms

Television 3.0 is here. Somewhere between Netflix, Amazon, the Internet TV App and the cable packages and viewer platforms resides the future of what was once known as “Television”. How media, advertising and technology companies position themselves around "the set” is the question.

Jennifer Mirgorod, EVP of Content Distribution and Strategic Partnerships, Turner

Russell Schwartz, Senior Vice President and Head, Original Programming Business & Legal Affairs, Starz

Alex Wallace, Vice President, OTT Video Production & Distribution, Oath

Steven Harris, Vice President of Content Distribution and Business Development, Scripps Networks

Eric Berger, Chief Digital Officer, Sony Pictures Television Networks and GM of Crackle

Moderator - Jonathan Hurd, Director, Altman Vilandrie & Company


Jennifer Mirgorod is executive vice president of content distribution and strategic partnerships for Turner Content Distribution (TCD), the domestic

distribution and marketing arm of Turner.  In this capacity, she leads the account management, marketing and business development teams on all aspects of content distribution, including a charge to expand content distribution opportunities and develop new business models. Her broader role within the division includes oversight of strategic partnerships between TCD and Turner’s portfolio of brands, where she serves as the conduit between TCD and each of the business leads to create cohesive content strategies with aligned communication across Turner. Mirgorod is based in Atlanta and reports to Rich Warren, president of Turner Content Distribution. A seasoned cable veteran, Mirgorod most recently served as executive vice president of brand distribution for TCD. Before that, she was senior vice president of brand revenue and account management, also for TCD. She held previous posts for TCD as senior vice president of sales and marketing for and vice president of strategic marketing where she worked in tandem with the TCD sales force, Turner networks marketing and operations and partnership marketing to help set the tactical direction for TCD marketing and advertising sales initiatives. Mirgorod joined TCD in 2003 from Turner Entertainment Networks in Hong Kong where, as senior vice president, regional entertainment advertising sales and off-channel commerce, she was responsible for advertising and licensing revenue generations for Turner Broadcasting’s Asian cable and satellite channels, including Cartoon Network,, HBO India and China Entertainment TV (CETV).  In this capacity, she managed a 46-person sales team across Australia, India, China, Hong Kong, Taiwan and the Philippines. Mirgorod received a BA degree in Foreign Affairs from The University of Virginia.  She is a former board member of the Women in Cable & Telecommunications (WICT) Southeast Chapter, was a member of Class XVII of WICT’s Betsy Magness Leadership Institute, and participated in the inaugural class of the WICT Senior Executive Summit at Stanford Business School in 2013.  She’s also a 2004 graduate of CTAM University.  At Turner, Mirgorod is the Executive Sponsor of Turner Asia, a company-wide business resource group aimed at leveraging the talents of Asian Pacific American employees throughout the company.  Mirgorod was named as the “Woman To Watch” in 2013 by WICT’s Southeast chapter, and was honored as the national “Woman To Watch” by WICT in 2014. She was also named as one of Cablefax Magazine’s “Most Powerful Women in Cable.”


Alex Wallace, Vice President, OTT Video Production & Distribution – Oath: Alex Wallace is Vice President of OTT Video Production & Distribution at Oath. Prior to the recent formation of Oath, the parent company that houses both AOL and Yahoo assets, Alex was Head of Video for Yahoo! Studios. Previously, she was Senior Vice President of NBC News, as well as executive in charge of Today — the first woman to run the show’s day-to-day operations. Alex began her career as an intern in the CBS News London bureau and has since worked with Google, Mic, and The Wall Street Journal. She has been honored with 11 Emmy Awards, a Dupont Award, a Gracie Award and a Peabody Award, as well as a John Jay Award for distinguished professional achievement from the Columbia College Alumni Association, for which she is a member of the Board of Directors. Alex is a member of The Council on Foreign Relations and lives in New York City with her husband and two children.


Russell Schwartz, Senior Vice President and Head, Original Programming Business & Legal Affairs at Starz Entertainment, LLC: Mr. Schwartz served as President of New Line Domestic Marketing of New Line Cinema, LLC and Time Warner Inc. He was Partner at the law firm of Sachnoff & Weaver. A 25-year TV industry veteran, Mr. Schwartz most recently was a Consultant, with clients including individual producers, new media start ups, ABC Studios and ABC Network. Mr. Schwartz ... spent 17 years at HBO in various business affairs positions and prior to that worked for GTG Entertainment and CBS Entertainment as a business affairs executive. While at HBO, Mr. Schwartz shepherded the mega-hit "Everybody Loves Raymond, " as well as working on series starring Martin Lawrence, Tisha Campbell, Charles Dutton, John Leguizamo and Ben Stiller. Mr. Schwartz has also held various senior executive positions in the television business with responsibility for television production, financing, distribution, merchandising, strategic planning, and new media. Mr. Schwartz graduated with a B.A. from Washington University in St. Louis and received his J.D. from Cornell Law School.


Steven Harris, Vice President, Content Distribution and Media Development, Scripps Networks Interactive: Steven (Steve) Harris combines a strong background in business development and digital media in his position as Vice President of Content Distribution and Media Development at Scripps Networks Interactive (SNI), the developer of leading U.S. lifestyle networks HGTV, DIY Network, Food Network, Cooking Channel, Travel Channel and Great American Country. His role involves extending the brands and syndicating the company’s video programming and other content to mobile and emerging platforms including consumer electronic devices, social media and games. He previously served as Vice President of New Media Distribution. Harris held multiple positions in the mobile and consumer electronics industries before joining SNI. He served as a product manager for Motricity, a leading provider of mobile data solutions and services, where he worked with online and mobile products in the enterprise software space.  He then went on to lead business and product efforts as the Director of Business and Market Development at PacketVideo, a provider of mobile music and video services. Harris also managed media business development at Qualcomm, a world leader in next generation mobile technologies. Harris is a frequent public speaker on emerging media platforms, consumer electronics and the consumer-centric experience. He holds an MBA from Duke University and a bachelor’s degree in engineering from North Carolina State University.


Eric Berger is the chief digital officer at Sony Pictures Television Networks and general manager of Crackle, the studio's global multi-platform video entertainment network and streaming service. In his position, Berger oversees Crackle’s programming, marketing, distribution, product, video operations and engineering, as well as ad sales for Crackle and PlayStation. Berger is also responsible for the development, production and distribution of original features and series created for Crackle. Under Berger’s direction, Crackle has become the leading Over-the-Top, premium ad-supported network. With over 120 episodes of quality original programming that have been cultivated in just under two years, Berger has been at the forefront of Crackle’s transformation. Long before other networks announced upcoming streaming plans, Crackle has been operating as a television network with a core focus on creating entertainment content, programming it and delivering it—over the top, on every platform. This model speaks to the evolution of the TV industry and is at the forefront of how TV Networks will increasingly address consumer behavior. Crackle is available online, on connected TVs and game consoles, and mobile devices, currently accessible in 21 countries including the US, Canada, Australia, Latin America and Brazil. Berger also manages mobile games and applications based on television properties and, in conjunction with the general managers, the digital presence of the company's channels around the world. The studio’s channels, including AXN, SET and Animax, reach more than 980 million cumulative households worldwide and are supported by a digital presence that includes more than 100 websites, second screen applications and participation TV. Additionally, Berger manages all ad-supported digital businesses and partnerships with companies such as YouTube and Hulu. Prior to Sony Pictures, Berger was vice president of strategic planning at Time Warner Inc. (AOL, HBO, Turner Broadcasting, Time Inc., Time Warner Cable, and Warner Bros.) where he was responsible for wireless initiatives and the creation of new digital growth businesses. His efforts included shaping the company's overall mobile strategy, including driving investment, acquisition and business development.


Jonathan Hurd has been a Director at Altman Vilandrie & Company (AV&Co.)—a 120+-person strategy consulting firm focused on technology, media, and telecom—since 2006.  He has more than 25 years of consulting and industry experience in communications, media and related technology sectors.  Jonathan’s primary areas of expertise include corporate strategy, product innovation, marketing management, customer segmentation, pricing strategy, and new business planning and development.  Jonathan has recently been leading AV&Co.’s unique proprietary consumer survey and simulation techniques to analyze the impact of “skinny bundles” of TV channels, working with video distributors on product design and pricing of traditional and “over-the-top” video services, and advising broadcast and cable TV networks on product and pricing strategy for new video offers.  Jonathan is a member of the National Academy of Television Arts and Sciences, the group charged with investigating and selecting EMMY award recipients for innovative TV technology.  Prior to joining AV&Co., Jonathan was a Vice President with ADVENTIS, a TMT-focused strategy firm, and was a partner at Mercer Management Consulting.  He has also served as Vice President of Marketing for a computer peripherals manufacturer, and held marketing and strategic planning positions at Lotus Development Corporation.  In addition, he has been a software development manager in industries including financial services, computer peripherals, and video game development—he designed and created the Atari arcade video game “Food Fight”.  Jonathan received a BS in Computer Science and Engineering from MIT, where his thesis advisor was Nicholas Negroponte of the Media Lab, and an MBA from Harvard Business School, where he received First Year Honors.  He is a member of the Eta Kappa Nu Electrical Engineering Honor Society and the Tau Beta Pi Engineering Honor Society.