The Digital Hollywood Experience

The Digital Hollywood Experience


Tuesday, January 9th, 2018

Session I - DH17

LVCC, North Hall, Room N260

2:15 – 3:15 PM

Multi-Screen Strategies for Internet TV- Technology and Content

The age of "all video, all the time" is here and the conversion to an all-video culture is entering the nation's business and intellectual conversation. Hear from the technology and communication experts whose experiences define how the multiscreen universe works.

Jason Friedlander, Director Product Marketing, Verizon Digital Media Services

Christoph Limmer, SVP Commercial Development, EUTELSAT – Paris

Robert Rodriguez, CEO, Natcom

Hillary Henderson, Senior Director of Product Strategy and Management, IBM Cloud Video

Rich Antoniello, CEO, Complex Networks

Moderator - Terry S. Bienstock, CEO, Mobilactive Media, LLC.


Jason Friedlander is the director product & technology evangelism for Verizon Digital Media Services, where his primary objective is to raise the visibility of the company in the industry . This includes creating strong, rewarding relationships

with media, partners and industry organizations as well as working closely with internal product and technology teams to continue to innovate the company's portfolio and position the company as the market leader. Prior to his current role, Friedlander was the director, solutions engineering, media & entertainment, where he managed a global team of solutions engineers. The team works with current and prospective media & entertainment customers to provide consultancy services and the best business solutions with in the Verizon Digital Media Services product suite. Prior to joining the company, Friedlander co-founded upLynk, an OVP specializing in simplifying broadcaster workflows during the ir transition to OTT. Verizon Digital Media Services acquired upLynk in 2013. Friedlander graduated with a bachelor’s degree in broadcasting: marketing and management from Arizona State University . He also obtained a master’s degree in human-computer interaction from DePaul University and a Mini-Masters in user experience from Rutgers University.


Hillary Henderson is Senior Director of Product Strategy and Management at IBM Cloud Video. She builds upon her extensive experience in product management to drive innovation and development for the business unit. In this role, Hillary forges partnerships and cultivates relationships with video ecosystem partners to create value, drive revenue, and reduce audience churn for media and entertainment clients. Prior to its acquisition by IBM in 2015, Hillary was a longtime member of the Clearleap team, having been involved with the company’s product development since 2009. Since then, she has worked with strategic content and device partners to enable rich consumer experiences on connected TVs, streaming players and mobile platforms for MVPDs. Hillary leverages her previous experiences in product management at the Weather Channel and COX Digital Media Group to advance IBM Cloud Video’s innovative technology platform. Hillary received her BA in English and Journalism from the University of Connecticut.


Christoph Limmer is Senior Vice President, Commercial Development and Strategic Partnerships at Eutelsat, in charge of defining commercial strategies and business development activities for broadcast and video globally. In addition he is developing strategic partnerships across all business verticals in order to establish new business models and drive joint growth initiatives. Christoph is an expert in defining launch, growth and market entry strategies for broadcasters to develop customer value propositions, distribution strategies and to support business expansion. He has worked for more than 15 years for Global Satellite Operators in various positions in Market Development, Marketing and Market Research, specialized in driving broadcast businesses via in Emerging Markets including digital migration projects, connecting rural areas and distribution strategies.


Robert Rodriguez, CEO, Natcom: A 30 year seasoned expert in the area of entrepreneurial business leadership in the fields of marketing and multi-media content for large platforms such as broadcast television stations, internet sites, telecom companies and other digital organizations throughout the world. Robert brings a wealth of knowledge and expertise in content related to health, tourism, technology, e-commerce and social media for the new challenges and opportunities of modern times. He has managed complex acquisitions and work force integrations in the U.S., the Caribbean as well as international regions such as Asia, Latin America and Europe. Currently Robert is the CEO of Natcom Global, a multi-platform video content producer and distributor. Natcom is one of the leading fact based short form content producers and distributors in the U.S. Natcom clients include nearly 75 broadcast stations in the U.S., 1,000 Internet sites around the world, international telecom operators and Fortune 500 companies. Some of Natcom clients include CBS, Disney/ABC, AOL/Verizon, Citibank, Baidu, Humana, the United States Department of Homeland Security and the Department of the Treasury, to name a few. In addition to his overall responsibilities he is also responsible for acquisitions and international expansion that includes establishing operations for Natcom in Asia, Europe, Latin America and the Caribbean. Prior to Natcom, Robert was the CEO of NPN Media, a company he and other investors acquired from NBC Universal. NPN produces and distributes fact based news related segments to broadcast stations as well as digital outlets in the U.S. NPN became part of Natcom in 2014. Before NPN, Robert co-founded and was CEO of National Communication LTD (NCL) where he successfully attained an Inc.500 ranking twice. (fastest growing privately held companies in America) NCL is a diversified marketing communications agency that has developed hundreds of marketing and media initiatives for global companies such as Citibank, Burger King and Chevron to name a few. In addition to the private sector NCL provides or has provided strategic consultancy services to governments including the United States, regional government agencies in Spain and the government of the Islands of the Bahamas. Some of NCL’s work with the U.S. Federal Government included micro economic development research and implementation initiatives providing different federal agencies with best practices and recommendations for contracting to small and disadvantaged businesses. In 1995 NCL produced the award winning world record program, “Around the World in a Day” using an Air France Concorde to break the world aviation speed record which currently still stands.


Chris Carey is currently Head of Sales, Strategy and Business Development at Verizon Digital Media Services and will lead our global sales organization, including Solution Engineering and Sales Operations. Prior to re-joining the Verizon Digital Media Services team, Chris held the role of Vice President, Technology and Business Development for Verizon where he helped launch the Go90 Mobile Video Service, Verizon’s IPTV technology platform and the VR/AR Services platform “Envrnmnt”. Chris was an instrumental player in growing Verizon Digital Media Services during the company’s early development. As Chief Product Officer, he was responsible for product, profit and loss, definition, strategy, delivery and market rollout. With over 30 years of executive and strategic operations experience in the media and entertainment industries, Chris has held multiple roles that span industry wide. From Executive Vice President Worldwide, Technical Operations at Paramount Pictures to Chief Technology and Marketing Officer at Technicolor, in addition to 17 years spent at Walt Disney Studios in leadership roles, including Senior Vice President for Studio New Technology, Chris has been a key leader in the strategic and technology drivers of Hollywood’s digital revolution. Currently, Chris is a member of the Academy of Motion Picture Arts and Sciences and the Society of Motion Picture and Television Engineers, as well as a member of the Board of Directors for: DVD Copy Control Association, DVD Forum, Blu-ray Disc Association, Digital Cinema Initiatives LLC, AACS (Advanced Access Content System), DECE/Ultraviolet (Digital Entertainment Content Ecosystem). Chris is also a contributing author to “Understanding Digital Cinema A Professional Handbook” by Charles S. Swartz, as well as a named inventor for numerous U.S. patents (granted and applied for) in the digital media content formats and distribution systems field.


Rich Antoniello serves as CEO of Complex Networks, a global media company and one of the most influential voices in popular culture today. In 2016 Rich Antoniello oversaw the acquisition of Complex Media by Verizon and Hearst to become Complex Networks. The joint venture led by Antoniello is developing and distributing a growing slate of original programming that puts the company at the center of music, art, street style, action sports, and entertainment. Antoniello, who joined the company as CEO in 2003, has transformed Complex from an influential print publication, known for delivering a sharp editorial blend of pop culture and style trends, into a 360-degree multimedia, publishing platform reaching millions hyper-engaged millennial males every month. From the launch of and acquisition and growth of like-minded sites, Antoniello has led the company to become the leading lifestyle brand reaching male 18-24 year olds across its portfolio generating over 810 million video views a month.


Terry S. Bienstock, CEO, Mobilactive Media, LLC.: a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast's Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country's leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast's state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics