The Digital Hollywood Experience

The Digital Hollywood Experience


Tuesday, January 9th, 2018

Session I - DH18

LVCC, North Hall, Room N262

3:30 – 4:30 PM

Social Media Transforms Entertainment Marketing

Viral media campaigns define the lifeblood of marketing.  From “Influencer” comings-and-goings to “Urgent News Alerts”, the viral meme may be the most lasting relationship with the consumer.  While unpredictable and mysterious, the viral strategy can lead the way to success.