The Digital Hollywood Experience

The Digital Hollywood Experience


Tuesday, January 9th, 2018

Session I - DH13

LVCC, North Hall, Room N260

9 AM - 10 AM

Understanding the Video Value Proposition

At its core the TV industry has always been about video delivery.  But now Internet TV and mobile are an equal part of the consumer package.  In this session we will explore the comprehensive video and commerce strategy being developed for the consumer.

Mark Young, Senior Vice-President, Global Strategy & Business Development, Fandango/NBCUniversal

Frank Sinton, CEO, Beachfront Media
Chris Berend, Senior Vice President, Digital Video CNN

Scott Brown, SVP Technology & Strategic Relations, Engineering & Technology, The Nielsen Company

Jon Dakss, Chief Digital Officer, EPIX

Moderator - Ira Rubenstein, Chief Digital & Marketing Officer, PBS Digital


Mark Young, Senior Vice-President, Global Strategy & Business Development, Fandango/NBCUniversal: Mark Young leads Global Strategy and Business Development for Fandango, the ultimate digital destination for all things

movies and a business unit of NBCUniversal. Mark is focused on providing insights into consumer and technology trends and capitalizing on them to grow all lines of Fandango's businesses, domestically and internationally, including Rotten Tomatoes, Movieclips, Fandango Latin America, Ingresso, Fandango FanShop and FandangoNOW, the company’s new premium digital video service. Mark also oversees distribution and co-marketing of mobile services, commerce and video with third-party partners such as mobile network providers, handset manufacturers, connected devices, social media and digital video platforms, app stores and retailers. Mark joined NBCUniversal from Comcast Interactive Media (CIM), where he led mobile strategy and business development across a portfolio of digital properties. At CIM, he also helped lead the strategy and go-to-market launch of Xfinity’s initial video service on iOS and Android devices. Prior to Comcast, Young was at The Walt Disney Company for seven years, where his positions included vice president of strategy and business development for The Walt Disney Internet and Mobile Group. Prior to Disney, he served as the vice president of business development and partner management for mobile data services pioneer Moviso/Infospace, and an executive at IBM’s Innovation Center where he advised studios and media companies on digital asset distribution and management.

Young is a member of the Center of Technology Management at USC.


Chris Berend is a senior vice president for CNN, overseeing all digital video content for the network including the premium content house of CNN Digital Studios. He is also the co-founder of Great Big Story and the new digital venture with YouTube star Casey Neistat. Berend oversees CNN Digital's global strategy to be the worldwide leader in video news, and under his leadership CNN Digital has been the #1 digital video platform since April 2015. Berend manages all digital video operations at CNN including breaking news, feature content and original premium series overseeing staff in bureaus around the globe. As co-founder of Great Big Story, Berend oversees strategy and operations from editorial to product and audience development. After launching in October of 2015, Great Big Story grew quickly into a global media company of its own -- telling more than a thousand stories from 75 countries around the world. Berend also oversees the new digital venture with Beme founders Casey Neistat and Matt Hackett, managing the creation and strategy of the new brand. Before joining CNN, Berend was the head of video for the Bloomberg Media Group, and oversaw video development and production for Bloomberg's web, mobile, television and syndication platforms. Prior to Bloomberg, Chris spent six years at ESPN where he served as senior director of content development and earlier as deputy editor for Insider and ESPN magazine. He began his journalism career at Esquire Magazine, where he spent nine years in various feature editorial roles. Berend received his undergraduate degree in English from the University of Texas at Austin.


Scott L Brown, SVP Global Engineering & Strategic Relations, The Nielsen Company: Scott L. Brown serves as Senior Vice President, Global Communications, Client Insights & Strategic Relations for Nielsen. In this role, Scott is a frequent speaker and sought after visionary for impending changes to the media landscape, the impact of new technology, and for the path of new advertising models. Scott is responsible for client insights and communications, strategic business relationships, and works with media strategy and digital platform development for the company. Scott focuses much of his time on establishing and managing business relationships with advanced technology and new media companies. He is the key company spokesperson for evolving television technologies, advanced metering systems, and new technology development. Scott provides the internal and external company vision and leadership for the new world of digital convergence, connected TV technology, and multi platform measurement, etc. Scott, is a veteran of Nielsen, with roots going back to Advanced Software Systems Design, progressing into Senior Operations Management, and then into his current position with Nielsen. Scott's expertise is grounded in technology, the implications for Nielsen measurement, coupled with a deep client following on what is relevant in the media world. Scott is frequently asked to forecast the future for major advertisers, and media companies. Scott holds a Bachelor of Science and a Masters Degree from Illinois State University.


Frank Sinton is the CEO of Beachfront Media, which announced last month that Penny Pritzker's PSP Capital acquired a majority stake in the mobile video monetization company. Beachfront provides solutions for video discovery, video syndication, and video app development for managing and monetizing video applications across screens and devices. For more than 10 years, Sinton has grown Beachfront into the leading independent programmatic mobile video advertising platform that sees billions of video ad requests a day worldwide -- across mobile, Connected TVs, and desktop. Previously, Sinton worked for Sony Pictures Entertainment as Executive Director of Architecture. For more information, please visit


Ira Rubenstein, Chief Digital & Marketing Officer, PBS Digital: Rubenstein most recently served as Executive Vice President, Global Digital Media Group for Marvel Entertainment, where he led all digital strategy. He was instrumental in advancing Marvel's social media strategies and developing new digital platforms and distribution outlets for Marvel's comic book titles, as well as expanding Marvel game products. At Marvel, Rubenstein's leadership resulted in numerous deals with leading app, video game and media companies, including the offering of Marvel comics on iPhone, iPad and iPod Touch and Sony's PlayStation digital reader device. He expanded Marvel's digital subscription service to feature more than 8,000 comics, spearheaded the formation of Marvel Digital Video channels on Netflix, YouTube, iTunes, Hulu, Xbox LIVE and the PlayStation Network, and oversaw the company's increased presence across Facebook and Twitter. Before joining Marvel, Rubenstein was Executive Vice President, Content Strategy and Acquisitions for Sony Corp of America, where he led the initial efforts for acquiring content for all Sony devices and to secure deals with major networks, movie studios and record labels. Prior to Sony, Rubenstein served as the EVP of Sony Pictures Digital Entertainment, where he developed worldwide digital marketing, product and distribution strategies and lead the expansion of Sony properties into the digital marketplace through, mobile games, personalization products and innovative strategic partnerships. His efforts generated the first ever ticketing service on a mobile device and the establishment of Movielink, an on-demand program that digitally delivered theatrically released films to broadband Internet users. Rubenstein began his marketing career at Twentieth Century Fox as Manager of Film Research and New Media, where he had the distinction of building Fox's first movie websites for “Die Hard with a Vengeance” and “Mighty Morphin Power Rangers: The Movie.” Rubenstein was recently included on the Producers Guild of America's "Digital 50" and The Hollywood Reporter's “Digital Power 50” lists. Recognition for his work also includes multiple Webby Awards, a Mobie award for games, a Gold Clio and several Key Art Award.