The Digital Hollywood Experience

The Digital Hollywood Experience


Wednesday, October 11th, 2017

1:00 PM – 2:00 PM  – The VR - AR - Immersive Track

Session II: - Haas Conference Center - Room 172 & 173, Live Webcast

VR/AR: The Creators - Transforming Entertainment, Media & Advertising – TV, Movies, News, Sports & Music

Dane Smith, Head of Business Development, The Third Floor

Jason Fiber, Head of Business Products, THX Ltd.

Ted Kenney, Director, Field and Technical Operations, Fox Sports

Adam Myhill, Head of Cinematics, Unity Technologies

Christopher Bellaci, Head of Business Development, Proof, Inc.

Andy Cochrane, ‎‎Independent Digital Director

Moderator, Steven Masur, Senior Partner, MG+


Jason Fiber Head of Business Products, THX Ltd. As the Head of Business Products, Jason Fiber oversees the global deployment of business-to-business software with a focus on improving audio and video experiences across media consumption markets. Previously, Jason was the President and Founder of Audio Rover, LLC, a multi-faceted digital media entertainment company and the parent company to independent record label Superfecta Recordings and online retailer The Ideal Copy. Audio Rover offers consulting services to businesses working to establish a footprint in the ever-evolving music landscape and guidance to musicians seeking direction in the entertainment industry. Jason

was also President of Cordless Recordings, Warner Music Group’s ‘eLabel’ – the first such initiative of its kind among the major record labels – leveraging online and mobile communications technologies to support musicians of every genre and career stage. Earlier in his career, he worked as the Vice President of Internet Services at Wherehouse Music, a leader in entertainment retailing, where he created and expanded the company’s online retail business and oversaw the development of in-store, digital music sampling stations. Jason also created and produced an Internet-based, weekly music talk show, “The Wherehouse Lounge.” Before joining Wherehouse, Jason was a producer and project manager for the entertainment group at the web development agency BoxTop Interactive/iXL, producing websites for recording artists Rage Against the Machine and Alanis Morissette and brands such as Guess Clothing and UPN. From 1993-1996, he held the lead management role at World Domination Recordings, an independent label subsidiary of Capitol Records, and he began his career in the A&R department at Epic Records. Jason is a founding member of the National Association of Recording Merchandisers’ (NARM) Online Retailing Committee. A frequent speaker at leading music industry events, he has also been a spokesperson for the music industry in USA Today, Fast Company, Financial Times, The Los Angeles Times and Billboard. He earned his bachelor’s degree in Communications from the University of California at Santa Barbara.


Dane Smith, Head of Business Development, The Third Floor: Dane has managed the delivery of over 100 film, television and emerging media projects and maintains working relationships with an international network of producers, artists and technicians. Dane has taken on the role as Visual Effects Producer on numerous digital effects-driven features, including The Amazing Spider-Man, Looper and the stop-motion animated feature Anomalisa, which was nominated for an Oscar under the category for Animated Feature Film. His work in stereoscopic production includes being a stereo producer on director James Cameron's Oeepsea Challenge. In addition, Dane helped design the proprietary pipeline deployed to convert the award-winning animated feature Battle For Terra to stereoscopic 30 and produced the stereo conversion of Harry Potter and the Deathly Hallows Parts 1 + 2. In 2010, he joined the Gnomon School of Visual Effects as a faculty member, where he educates and is inspired by the next generation of digital artists. He designed courses and seminars that include: Virtual Reality Production, The History of Visual Effects and the Business of Visual Effects Production.


Ted Kenney is the current Director, Field and Technical Operations at Fox Sports. At Fox Sports, Ted played a role in executing the first live, multi camera VR (virtual reality) shoot at the 2015 US Open. Before Fox, Ted was the Director of Production at 3ality Technica from 2006 to 2012. He advised clients in every aspect of the stereoscopic 3D (S3D) production process. His recent achievements have earned him the label as the industry's leading producer/director for S3D live broadcast.[2] Ted's background in the industry encompasses a wide range of entertainment media. From TV, film, documentaries, sports, comedy, concerts and, S3D live broadcasts.[3] Ted is a member of the Producer’s Guild of America and the Academy of Television Arts and Sciences and received his Bachelor of Arts and Sciences degree from Florida State University. This list of credits includes reality TV's show, MTV's The Real World. Ted produced five seasons of The Real World (Paris, San Diego, Philadelphia, Austin and Key West). Two of these seasons were the top two rated seasons of the twenty plus season run of MTV's flagship show. Ted has experience in live broadcast productions such as Radio City's Halftime Show for Super Bowls XXXII and XXXIII, The Centennial Olympic Games Opening and Closing Ceremonies, ESPN's 50th Anniversary Special, President Clinton's Inaugural Gala, and even directing FIFA World Cup Beach Soccer.


Christopher Bellaci, Head of Business Development, Proof, Inc.: Prior to joining Proof, Inc. as Head of Business Development, Mr. Bellaci had been the Overseas Supervisor for RGH Entertainment (Woodland Hills, CA) on the stereoscopic, computer-animated feature film "Postman Pat: The Movie" (based on the hit UK franchise). Bellaci supervised the production of this film which took place at animation studios located in Beijing, China and Mumbai, India. Bellaci began his career in the Animation and VFX business in 1997 as a Motion Capture Artist at pioneering motion capture studio House of Moves in Los Angeles. There, his very first project was James Cameron’s “Titanic,” where he worked on the digital characters walking around, working on, and eventually falling off the doomed ship. Bellaci went on to become the studio’s first Production Manager in 1998, and held the post until 2007. During his tenure at House of Moves, Bellaci worked with dozens of game developers and publishers on hundreds of titles. He also worked with numerous commercial, Internet, film, TV and VFX production companies on an entire range of multimedia endeavors. Among the projects to which he contributed at House of Moves were the feature films “Mortal Kombat: Annihilation,” “The Patriot” and the “Spider-Man” trilogy, the video games “Madden NFL ’99,” “Star Wars: Jedi Knight II - Jedi Outcast,” “Guitar Hero” and “Uncharted: Drake’s Fortune,” and commercials for Coca-Cola, “Gears of War,” “Halo 3,” and Miller Lite. From 2008-2010, Bellaci served as Executive Producer at Aguru Images, a hi-tech VFX startup. The company specialized in ultra-high resolution, hyper-realistic 3D facial and materials imaging services and capture hardware sales. As an important part of the digital double creation process, Bellaci and his team provided facial scans for high-profile projects, including the cast of “GI Joe: Rise of Cobra;” Indian cultural icon Rajinikanth for the film “Enthiran” (the most expensive Bollywood film ever produced) and Nelly Furtado for the music video “Jump” by Flo Rida, a marketing tie-in for the Disney feature film “G-Force.” Leaving Aguru, Bellaci next became VP & General Manager of Motion Analysis Studios in Hollywood. There, he produced all aspects of performance capture and camera tracking services for numerous animation, VFX and virtual production clients, projects, and communities. During this period (2010-2011), Bellaci was involved with the feature film “Green Lantern,” and with the TV series “Falling Skies,” “Terra Nova,” and “Sid the Science Kid.” He was also the company's primary liaison to The Jim Henson Company, where he and his team were an integral part of their Emmy Award-winning HDPS (Henson Digital Puppetry Studio) solution for on-set, real-time 3D animation previs, and final animation production. Bellaci holds a Bachelor of Arts Degree from UCLA and is a member of the Visual Effects Society. His other memberships include IAAPA, LA ACM SIGGRAPH, Scrum Alliance, the Themed Entertainment Association, UCLA Alumni Association and Women in Animation.


Andrew Cochrane is a Director working in interactive and immersive mediums such as virtual and augmented reality, installations, live events, and mobile and web apps. Many of his recent projects have been through Mirada‘s exciting digital group, which focuses on combining the company’s passion for storytelling with emerging technologies. As a creative and technical leader, Andrew offers a unique blend of narrative focus, artistic savvy, and high-tech problem solving. Andrew is very involved in the growing immersive entertainment space, having created content for Google Cardboard, GearVR, and PC-based HMD’s.  As a director, some of his recent credits include overseeing a VR tour of Google’s retail program, the intro for Google’s Jump 360º video platform, and a commercial for the Barco Escape theater system featuring M&Ms. He also created and directed a real-time visuals piece for Intel that was featured in their Realsense Anthem ad campaign and featured on their mainstage at CES 2016. Additionally, Andrew was a creative and technical lead on VR experiences for USA Today, Mr. Robot, The Strain, Error! Hyperlink reference not valid., and Michigan Football. He is also working on multiple projects that use technologies such as Google’s Tango, real-time performance capture, and various augmented reality platforms. He has also served as a technical lead for many exciting interactive projects that used techniques such as projection mapping, dataviz and the world’s first WebGL interactive music video. His traditional credits include directing commercials for clients such as M&M’s, Google, VIZIO, Target, LG, and Disney. He was also a director and creative technical supervisor on the iPad App “Cornelia Funke’s MirrorWorld” which won a Cannes Silver Lion for “Best Visual Design/Aesthetic.”


Steven Masur, Senior Partner, MG+: Steven Masur has over 22 years of experience advising emerging and established businesses on new opportunities and business challenges. He focuses his practice on corporate finance, M&A, intellectual property, entertainment, emerging businesses and strategic guidance. Steve has extensive experience in angel and venture capital finance, mergers and acquisitions, joint ventures and cross-border transactions in Europe and Asia. He is passionate about helping new businesses plan a path to success, and helping older businesses bridge the gap to new markets. Steve brings a unique mix of legal, business, and strategic experience to bear on client matters. He has counseled enterprise level clients including Shazam, Virgin Mobile, Liberty Media, Yamaha, Nielsen Buzzmetrics, Bob Vila and Conde Nast Publications in corporate, digital media, and new business matters. He has also helped emerging businesses in a wide variety of sectors, and is especially knowledgeable in media, entertainment, advertising, consumer products, food and technology, including mobile, games, digital music, social media, augmented and virtual reality, software and hardware. Steve has been recognized as a “Rising Star” and a “Super Lawyer” by Super Lawyers. He serves on a variety of corporate and nonprofit boards and industry associations, and lectures and writes about major issues in venture capital, emerging businesses, entertainment law, technology and corporate strategy.