The Digital Hollywood Experience

The Digital Hollywood Experience

 

Wednesday, October 11th, 2017

2:15 PM - 3:30 PM

Track I: Ahmanson Hall, Live Webcast from this Room

The Future of Brand Partnerships: Message, Technology, Media, Entertainment & Advertising

As consumers integrate broadband into every aspect of their lives, Hollywood and Madison Avenue have new opportunities to experiment with all forms of electronic messaging. This quantitative shift in the creative process is transforming advertising, entertainment and the devices themselves.

Beau Avril, Global Head of Product Commercialization, Google

Tara DeVeaux, Chief Marketing Officer, BBDO New York

Jason Jercinovic, Global Head of Marketing Innovation, Havas

Rick Eiserman, North American CEO, Engine Group & CEO, Trailer Park

John Rubey, former President, AEG Network Live, former CEO, Fathom Events

Mark Howard, Chief Revenue Officer, Forbes Media

Andrew Solmssen, Managing Director, POSSIBLE, Los Angeles, Moderator

 

John Rubey, former President, AEG Network Live, former CEO, Fathom Events: John Rubey is an innovative leader in live event capture and distribution who has blended his wide and deep experience in music, global TV and cinema distribution, media and entertainment, cross-platform video streaming, event production, pay-per-view, and new technologies to create immersive connections for fans and brands. Currently, his Rubey Entertainment, as well as his earlier collaboration with AEG Network LIVE, was responsible for the overall

vision, entertainment marketing, digital content development and execution for live music events, festivals, and other events to U.S. and international TV networks, YouTube, VEVO, HULU, Yahoo!, MySpace and others.  This also included distribution addition to festival and artist sites, mobile devices, high-def TV, and digital 3D cinema.  Rubey was CEO of Fathom Events, the leader in delivering alternative content and entertainment marketing experiences to movie theaters. In addition, he was formerly the President of AEG Network LIVE, founder of pay-per-view leader Spring Communications, and was COO of PACE Management (now LIVE Nation).

 

Jason Jercinovic, Global Head of Marketing Innovation & Global Brand Director, Havas: Jason' s a veteran digital marketer with a diverse career in advertising and marketing. Jason has been involved in marketing on a variety of levels: from agency to client, spend to buy, as well as from startup to established global engagements. Jason's career has spanned the development of the Internet as a premiere marketing tool. With an energetic obsession in all things digital, Jason has most recently focused on successfully applying social and mobile trends to brand engagement, his work running the gamut from global marketer (Nike) to media super star (Taylor Swift and Justin Bieber). Earlier in his career Jason headed up Havas Worldwide Digital in Australia, working on Global accounts (Intel & Dell) as well as helping to establish success with local clients (Sony Australia, Northern Territory Tourism Commission, Tourism Australia). Also while living in Australia, Jason ran the Asia Pacific-based mobile connectivity and integrated marketing services provider Communicator, funded by Australia's leading private equity/VC firm Allen and Buckridge (A-B.com.au). Prior to re-joining Havas Worldwide Digital in 2011 as the President of Havas Worldwide Digital, Jason was running the Nike Global Brand business at R/GA. Jason currently manages the Global Social Agency of Record business for IBM at Havas Worldwide. Jason is also active in preaching the Digital word to the next generation as a regular on the speaking circuit.

 

Tara DeVeaux is Chief Marketing Officer of BBDO New York and an award-winning marketer with two decades of experience in entertainment and brand marketing. Tara started her career at Y&R and then DMB&B where she gained great discipline and experience in packaged goods with marketers like Kraft and P&G. Wanting to follow her passion for pop culture and get her feet wet in digital, Tara shifted gears in 1999 at the height of the online boom. She found a home at the Oxygen television network where she was first Director of Audience Development and then Vice President of Interactive Promotions. In 2004, when mobile marketing was in its infancy, Tara showed true entrepreneurial spirit and moved to an interactive start up, pioneering wireless marketing campaigns for Vibe and Spin Magazine, the Elvis Presley Estate and The Grammy’s®. Her career has traversed advertising, entertainment and tech, giving her the experience and insights to innovate in today’s 360 marketing landscape. Tara returned to advertising in 2005. First, at Spike Lee’s agency, SpikeDDB, and then BBDO NY, where she led integrated teams in developing innovative programs—for HBO (including the pivotal ‘Imagine’ campaign), NBA on TNT, National Geographic Channel, J&J, American Red Cross and PepsiCo—that won over 200 creative awards including 19 Pencils and 13 Lions. Tara is part of the revolution of contemporary storytelling, in which the marketing of the brand is just as influential as the content itself. Today she brings her passion and commitment to BBDO NY where she leads the marketing team, focusing on business development, partnerships and agency branding. Originally from Long Island, Tara now lives in Brooklyn, NY with her two children, Jordan, 19 and Aidan, 15.

 

Beau Avril, Global Head of Commercialization, Google Preferred, Google Inc.: As Head of Product Commercialization, Beau is responsible for bringing Google’s premium cross-platform reserve (non auction) video products to global markets.  This includes partner and O&O (YouTube) inventory and is anchored in Google Preferred, YouTube’s top 5% of content. Google Preferred is currently live in 21 markets and was introduced at the US New Fronts in Spring 2014. It provides marketers with a turn-key, scaled solution to reach the most passionate and engaged audiences in their favorite YouTube content.  Google Preferred uses real time data signals like watch time, shares, and likes to surface the most relevant content that is being watched right now.  Beau leads the group that manages all aspects of Google Preferred in-market offering, sitting between product and sales to manage the product roadmap and to develop global strategy, pricing, deal structures, packaging, measurement and promotion.  Beau also has oversight of YouTube’s Global Partner Sales Program which enables shared inventory sales between YouTube, media companies like CBS/NBC, and established multi-channel networks like Vevo, Maker Studios, Machinima, FullScreen, and Studio 71. The program provides on-going management and support for YouTube’s largest partners so they can sell effectively into their YouTube channels. The program was launched in 2011 and provides direct support to hundreds of large YouTube partners throughout the world.  Previously at Google, Beau led YouTube sales development for Priority Accounts in the Finance, Entertainment, Auto, and Travel industries, selling Google/YouTube’s suite of advertising solutions to well known brand advertisers including American Express, Mastercard, Ford, GEICO, Warner Brothers Theatrical, CBS/Showtime, NBC Universal and Disney/ABC.  This includes mobile and desktop search, display advertising via Google’s Display Network, and video solutions on YouTube. Prior to joining Google, Beau sold US first-run and off-network syndicated television for CBS Television Distribution Group, licensing TV shows and movies to domestic TV broadcast groups and network O&O’s including Gannet, Liberty, Sinclair, ABC, CBS, NBC, FOX and the CW.  During his time at CBS, Beau was responsible for negotiating programming distribution deals for shows like Frasier, Everybody Loves Raymond, Entertainment Tonight, The Insider, Oprah Winfrey, Dr Phil, Wheel of Fortune and Jeopardy.  Beau attended Cornell University and lives in Los Angeles.

 

Rick Eiserman, North American CEO Engine Group and CEO of Trailer Park: Rick Eiserman is the North America CEO of marketing communications network Engine Group and CEO of Trailer Park, where he has the responsibility of leading the 550+ employee, Hollywood, CA-headquartered, entertainment marketing agency. Rick is the driving force that creates integrated campaigns for the entertainment industry, including all the top film studios and television networks like Disney, Apple, FOX, MTV, Warner Brothers, EA and much more, as well as a growing number of major consumer brands. Recent work Rick has spearheaded includes marketing and promos for “Zootopia”, “The Hunger Games”, “Suicide Squad”, “Finding Dory”, “Stranger Things”, and “Sircario”, notable digital work for “Jurassic World”, “Frozen”, as well as social media strategy for “Mad Men”, “The Walking Dead”, “Breaking Bad” and “Star Wars.”  Prior to joining Trailer Park in 2008, Rick was North America Managing Partner at Young & Rubicam Brands, Southern California, and Y&R's Global Client Partner Lead on the Land Rover and Mattel businesses. In his role as Managing Partner of Young & Rubicam Brands, SoCal, he ran a 200+ employee agency spanning digital, direct, events, promotions and advertising. After overhauling the operation in early 2006, the office went on to exceed forecast by over 30% and served as the lead growth engine for Y&R Advertising in the U.S. Under his leadership, the agency won over $150 million in new billings for 2007 alone, adding Toshiba Computers, Pony, Jenny Craig and Accenture. Before joining Y&R SoCal, Rick was CEO and a founding member of BrandBuzz. After launching in 2000 in New York City, BrandBuzz grew to become a 65-person full-service agency, with clients that included LG, Microsoft and the NBA. In addition to BrandBuzz, Rick was responsible for launching two specialty units within WPP: BIG, a consulting unit specializing in developing adver-gaming and in-game strategies for brands, and Bounce Entertainment & Events, a strategic alliance designed to provide experiential marketing solutions for clients. Rick began his career on Madison Avenue in New York City.

 

Andrew Solmssen, Managing Director, POSSIBLE, LOS ANGELES:  As Managing Director for POSSIBLE (WPP), Andrew runs the Los Angeles office and serves as part of the executive management team that directs1500 staff across 26 offices in 14 countries. Prior to POSSIBLE, Andrew co-founded Schematic where his clients included Target, Comcast, ABC, Viacom, and Microsoft. He grew the company from 3 people to one of the world's top digital agencies and its sale to WPP in 2007. Before Schematic, he served as Executive Producer at KPE (a division of Grey Advertising) in New York and Los Angeles. At KPE, Andrew spearheaded major initiatives for Variety, Turner, Nielsen, and AOL. Andrew has been a leader in digital since the mid-1990's. His work has received a 3 Gold Cannes Lions, 3 Emmys, OMMA, BDA, W3, Ad:Tech, and many other awards, and he is a regular columnist in trade publications. Recent speaking engagements include International CES, Ad:Tech, Digital Hollywood, OMMA, and NATPE. He is a member of the Academy of Television Arts & Sciences.